Granted Patent B2

US 12,422,974 · App. 18/406,425 · Granted Sep 23, 2025

Inventors: Aubrey Bowser (Jersey City, NJ); Gustavo Magalhaes (Newark, NJ); Dhanush Soundarapandyan (Clifton, NJ); Micah Freedman (Sausalito, CA)

Assignee: Integral Ad Science, Inc.

G06F3/04842G06F3/0481H04L67/02

Abstract

Claims (46)

1. A method for managing content placement, the method comprising:

receiving, using a server that includes a hardware processor, information about a plurality of content placements;

assigning, using the hardware processor, a content management technique based on the received information for each of the plurality of content placements, wherein the content management technique is selected from a passive content management technique and an active content management technique, wherein the passive content management technique monitors a web page in which the content placement appears and monitors other content placements on the web page and wherein the active content management technique monitors the web page in which the content placement appears and inhibits the content placement on the web page in response to detecting particular content on the web page;

configuring, using the hardware processor, a tag for association with a first content placement, wherein the tag is associated with instructions for executing the assigned content management technique; and

transmitting, using the hardware processor, the tag to a first user device in association with information about the first content placement.

2. The method of claim 1 , wherein the particular content on the web page comprises one or more of: objectionable content on the web page, competitor content on the web page, and an indication that more than a predetermined number of content placements have been presented to a user.

3. The method of claim 1 , wherein the method further comprises:

generating a user interface that includes at least a portion of the information for each of the plurality of content placements and a plurality of selectable content management options for each of the plurality of content placements, wherein each of the plurality of selectable content management options is initially set at an option that corresponds with the assigned content management technique; and

transmitting the generated user interface to the first user device for presentation.

4. The method of claim 1 , wherein the method further comprises associating the tag with the first content placement such that the tag is served in response to a request for content associated with the first content placement.

5. The method of claim 1 , wherein the method further comprises:

receiving, from the first user device, a selection of a first content management option of a plurality of content management options that changes the first content placement of the plurality of content placements from the assigned content management technique to a different content management technique from the passive content management technique and the active content management technique;

receiving, from a web browser being executed by a second user device that loaded the web page including the first content placement, a request for the instructions for executing the different content management technique associated with the first content management option; and

transmitting the instructions to the second user device such that the web browser executes the instructions and sends information about the web page to a location remote from the second user device indicated by the instructions.

6. The method of claim 5 , wherein the tag includes an address for requesting content, and wherein the request for the instructions is sent to the address.

7. The method of claim 5 , wherein the request for the instructions is associated with a request for content, and wherein the method further comprises blocking the content from being presented by the web browser based on the information about the web page.

8. The method of claim 5 , wherein configuring the tag further comprises:

receiving tag information from the first user device; and

modifying the tag information based on the selection of the content management option.

9. The method of claim 1 , wherein the method further comprises selecting a content management option for each of the plurality of content placements without user intervention based on the information about the plurality of content placements, wherein the selection of the first content management option of the plurality of content management options for the first content placement is of a content management option other than the content management option selected without user intervention.

10. A system for managing content placement, the system comprising:

a server that includes a hardware processor, wherein the hardware processor is programmed to:

receive information about a plurality of content placements;

assign a content management technique based on the received information for each of the plurality of content placements, wherein the content management technique is selected from a passive content management technique and an active content management technique, wherein the passive content management technique monitors a web page in which the content placement appears and monitors other content placements on the web page and wherein the active content management technique monitors the web page in which the content placement appears and inhibits the content placement on the web page in response to detecting particular content on the web page;

configure a tag for association with a first content placement, wherein the tag is associated with instructions for executing the assigned content management technique; and

transmit the tag to a first user device in association with information about the first content placement.

11. The system of claim 10 , wherein the particular content on the web page comprises one or more of: objectionable content on the web page, competitor content on the web page, and an indication that more than a predetermined number of content placements have been presented to a user.

12. The system of claim 10 , wherein the hardware processor is further programmed to:

generate a user interface that includes at least a portion of the information for each of the plurality of content placements and a plurality of selectable content management options for each of the plurality of content placements, wherein each of the plurality of selectable content management options is initially set at an option that corresponds with the assigned content management technique; and

transmit the generated user interface to the first user device for presentation.

13. The system of claim 10 , wherein the hardware processor is further programmed to associate the tag with the first content placement such that the tag is served in response to a request for content associated with the first content placement.

14. The system of claim 10 , wherein the hardware processor is further programmed to:

receive, from the first user device, a selection of a first content management option of a plurality of content management options that changes the first content placement of the plurality of content placements from the assigned content management technique to a different content management technique from the passive content management technique and the active content management technique;

receive, from a web browser being executed by a second user device that loaded the web page including the first content placement, a request for the instructions for executing the different content management technique associated with the first content management option; and

transmit the instructions to the second user device such that the web browser executes the instructions and sends information about the web page to a location remote from the second user device indicated by the instructions.

15. The system of claim 14 , wherein the tag includes an address for requesting content, and wherein the request for the instructions is sent to the address.

16. The system of claim 14 , wherein the request for the instructions is associated with a request for content, and wherein the hardware processor is further programmed to block the content from being presented by the web browser based on the information about the web page.

17. The system of claim 10 , wherein configuring the tag further comprises:

receiving tag information from the first user device; and

modifying the tag information based on the selection of the content management option.

18. The system of claim 10 , wherein the hardware processor is further programmed to select a content management option for each of the plurality of content placements without user intervention based on the information about the plurality of content placements, wherein the selection of the first content management option of the plurality of content management options for the first content placement is of a content management option other than the content management option selected without user intervention.

19. A non-transitory computer-readable medium containing computer executable instructions that, when executed by a processor, cause the processor to perform a method for managing content placement, the method comprising:

receiving information about a plurality of content placements;

assigning a content management technique based on the received information for each of the plurality of content placements, wherein the content management technique is selected from a passive content management technique and an active content management technique, wherein the passive content management technique monitors a web page in which the content placement appears and monitors other content placements on the web page and wherein the active content management technique monitors the web page in which the content placement appears and inhibits the content placement on the web page in response to detecting particular content on the web page;

configuring a tag for association with a first content placement, wherein the tag is associated with instructions for executing the assigned content management technique; and

transmitting the tag to a first user device in association with information about the first content placement.

Assignments (3)

Continuity (5)

References Cited (40)