Integration of content distribution systems with device detection systems in physical venues
A device detection system is configured to determine whether a device is located within a venue. The device detection system provides user identifiers associated with a device to an anonymization server. The anonymization server provides anonymous identifiers to the device detection system corresponding to the user identifiers. A content distribution system provides content items for a campaign associated with the venue to users. The content distribution system provides user identifiers to the anonymization server and receives anonymous identifiers from the anonymization server. The content distribution system provides the anonymous identifiers to the device detection system. The device detection system compares the sets of anonymous identifiers to identify users that received a content item and subsequently visited the venue.
1. A non-transitory computer readable storage medium comprising stored instructions, the instructions when executed cause at least one processor to:
detect a device that is currently physically located within a physical structure associated with a venue based on signals emitted from the device, the device associated with a user;
receive a first set of anonymous identifiers corresponding to users associated with devices that are physically located within the venue;
receive a second set of anonymous identifiers corresponding to users that were served content by a content distribution system;
in response to a comparison of the first set of anonymous identifiers and the second set of anonymous identifiers, determine that the device visited the venue after being served content by the content distribution system; and
provide, to an entity associated with the venue, a report comprising demographic information representative of the selected device or corresponding user.
2. The non-transitory computer readable storage medium of claim 1 , wherein the content distribution system receives the second set of anonymous identifiers from an anonymization server.
3. The non-transitory computer readable storage medium of claim 1 , wherein the device is determined to be located within the venue based on a plurality of device parameters comprising at least one of: a signal strength of a ping, a time of the ping, a dwell time between a first ping and a last ping from a device, hours of operation of the venue, a signal strength of pings from devices that connected to the wireless access point, a manufacturer identifier of MAC address, or employee device data.
4. The non-transitory computer readable storage medium of claim 1 , wherein an anonymization server converts a user identifier for the user into a corresponding anonymous identifier.
5. The non-transitory computer readable storage medium of claim 1 , wherein the instructions when executed cause the at least one processor to determine a number of times that the user visited the venue after receiving content corresponding to the venue.
6. The non-transitory computer readable storage medium of claim 1 , wherein the instructions when executed cause the at least one processor to identify devices that have not previously visited the venue.
7. The non-transitory computer readable storage medium of claim 1 , wherein the instructions when executed cause the at least one processor to:
determine, based on a ping, a MAC address of the device; and
identify the user based on the MAC address of the device.
8. A method comprising:
detecting a device that is currently physically located within a physical structure associated with a venue based on signals emitted from the device, the device associated with a user;
receiving a first set of anonymous identifiers corresponding to users associated with devices that are physically located within the venue;
receiving a second set of anonymous identifiers corresponding to users that were served content by a content distribution system;
in response to a comparison of the first set of anonymous identifiers and the second set of anonymous identifiers, determining that the device visited the venue after being served content by the content distribution system; and
providing, to an entity associated with the venue, a report comprising demographic information representative of the selected device or corresponding user.
9. The method of claim 8 , wherein the content distribution system receives the second set of anonymous identifiers from an anonymization server.
10. The method of claim 8 , wherein the device is determined to be located within the venue based on a plurality of device parameters comprising at least one of: a signal strength of a ping, a time of the ping, a dwell time between a first ping and a last ping from a device, hours of operation of the venue, a signal strength of pings from devices that connected to the wireless access point, a manufacturer identifier of MAC address, or employee device data.
11. The method of claim 8 , wherein an anonymization server converts a user identifier for the user into a corresponding anonymous identifier.
12. The method of claim 8 , further comprising determining a number of times that the user visited the venue after receiving content corresponding to the venue.
13. The method of claim 8 , further comprising identifying devices that have not previously visited the venue.
14. The method of claim 8 , further comprising:
determining, based on a ping, a MAC address of the device; and
identify the user based on the MAC address of the device.
15. A system comprising:
a hardware processor; and
a non-transitory computer-readable storage medium storing executable instructions that, when executed by the hardware processor, cause the hardware processor to perform steps comprising:
detecting a device that is currently physically located within a physical structure associated with a venue based on signals emitted from the device, the device associated with a user;
receiving a first set of anonymous identifiers corresponding to users associated with devices that are physically located within the venue;
receiving a second set of anonymous identifiers corresponding to users that were served content by a content distribution system;
in response to a comparison of the first set of anonymous identifiers and the second set of anonymous identifiers, determining that the device visited the venue after being served content by the content distribution system; and
providing, to an entity associated with the venue, a report comprising demographic information representative of the selected device or corresponding user.
16. The system of claim 15 , wherein the content distribution system receives the second set of anonymous identifiers from an anonymization server.
17. The system of claim 15 , wherein the device is determined to be located within the venue based on a plurality of device parameters comprising at least one of: a signal strength of a ping, a time of the ping, a dwell time between a first ping and a last ping from a device, hours of operation of the venue, a signal strength of pings from devices that connected to the wireless access point, a manufacturer identifier of MAC address, or employee device data.
18. The system of claim 15 , wherein an anonymization server converts a user identifier for the user into a corresponding anonymous identifier.
19. The system of claim 15 , wherein the instructions when executed cause the at least one processor to determine a number of times that the user visited the venue after receiving content corresponding to the venue.
20. The system of claim 15 , wherein the instructions when executed cause the at least one processor to identify devices that have not previously visited the venue.