System and method for aggregating social network feed information
In accordance with disclosed embodiments, there are provided methods, systems, and apparatuses for aggregating social network feed information including, for example, means for receiving user activity data from one or more social networks; parsing the user activity data to render a plurality of targeting parameters culled from the user activity data; matching one or more of the plurality of targeting parameters with advertising conditions for a social media campaign, wherein the advertising conditions of the social media campaign are contextually relevant to the one or more targeting parameters matched; recommending the social media campaign via a user interface; receiving authorization to launch the social media campaign via input received at the user interface or automatically launching the social media campaign based on pre-defined parameters; and deploying the social media campaign to one or many social media networks. Other related embodiments are disclosed.
1. A method comprising:
receiving user activity data indicating user activity on a first social media network;
determining that one or more targeting parameters is contained within the user activity data;
matching the one or more targeting parameters within the user activity data with advertising conditions for a social media campaign; and
deploying, based on the matching, the social media campaign to a second social media network, the deploying comprising:
determining a quantity of occurrences for the one or more targeting parameters matched during a first time period;
determining a quantity of occurrences for the one or more targeting parameters matched during a second time period;
determining volume, velocity, and/or acceleration for the one or more targeting parameters matched by comparing the quantity of occurrences during the first time period and the second time period; and
providing the social media campaign when the volume, velocity, and/or acceleration exceeds a threshold.
2. The method of claim 1 , wherein the matching the one or more targeting parameters comprises determining that the advertising conditions are associated with the one or more targeting parameters.
3. The method of claim 1 , wherein the providing the social media campaign comprises recommending the social media campaign to the second media network, and wherein the method further comprises:
receiving authorization to launch the social media campaign, wherein the deploying the social media campaign is based on the receiving the authorization to launch the social media campaign.
4. The method of claim 3 , wherein the recommending comprises causing a recommendation to be communicated via a user interface of a user device.
5. The method of claim 4 , wherein the receiving the authorization comprises receiving an input indicating authorization from the user device.
6. The method of claim 3 , wherein the receiving the authorization comprises receiving pre-authorization to automatically launch the social media campaign based on pre-defined parameters.
7. The method of claim 3 , wherein the receiving the authorization comprises receiving an automatic authorization.
8. The method of claim 1 , wherein the receiving the user activity data comprises receiving aggregated data as input from a single source.
9. The method of claim 8 , wherein the aggregated data comprises first user activity data aggregated from one or more social media networks.
10. The method of claim 1 , wherein the receiving the user activity data comprises:
listening to a first data stream comprising first user data from the first social media network.
11. A computer program product comprising computer-readable program code capable of being executed by one or more processors when retrieved from a non-transitory computer- readable medium, the program code comprising instructions configurable to cause operations comprising:
receiving user activity data indicating user activity on a first social media network;
determining that one or more targeting parameters is contained within the user activity data;
matching the one or more targeting parameters within the user activity data with advertising conditions for a social media campaign; and
deploying, based on the matching, the social media campaign to a second social media network, the deploying comprising:
determining a quantity of occurrences for the one or more targeting parameters matched during a first time period;
determining a quantity of occurrences for the one or more targeting parameters matched during a second time period;
determining volume, velocity, and/or acceleration for the one or more targeting parameters matched by comparing the quantity of occurrences during the first time period and the second time period; and
providing the social media campaign when the volume, velocity, and/or acceleration exceeds a threshold.
12. The computer program product of claim 11 , wherein the matching the one or more targeting parameters comprises determining that the advertising conditions are associated with the one or more targeting parameters.
13. The computer program product of claim 12 , wherein the providing the social media campaign comprises recommending the social media campaign to the second media network, wherein the operations further comprise:
receiving authorization to launch the social media campaign, wherein the deploying the social media campaign is based on the receiving the authorization to launch the social media campaign.
14. The computer program product of claim 13 , wherein the recommending comprises causing a recommendation to be communicated via a user interface of a user device.
15. The computer program product of claim 14 , wherein the receiving the authorization comprises receiving an input indicating authorization from the user device.
16. The computer program product of claim 13 , wherein the receiving the authorization comprises receiving pre-authorization to automatically launch the social media campaign based on pre- defined parameters.
17. The computer program product of claim 13 , wherein the receiving the authorization comprises receiving an automatic authorization.
18. The computer program product of claim 11 , wherein the receiving the user activity data comprises receiving aggregated data as input from a single source.
19. The computer program product of claim 18 , wherein the aggregated data comprises first user activity data aggregated from one or more social media networks.
20. The computer program product of claim 11 , wherein the receiving the user activity data comprises:
listening to a first data stream comprising first user data from the first social media network.