Componentization, modification, and management of creative assets for diverse advertising platform environments
The present application describes systems, methods and devices for creative asset management, some of which can be utilized in closed/batch supply and/or open real-time bidding (RTB) supply opportunities. The present application further describes systems, methods and devices for omni-channel creative asset management that may have bi-directional features. In particular, in some embodiments, the creative asset management systems, methods, and devices described herein can allow advertisers to consolidate their online advertising efforts into a central platform.
1. A computer-implemented method for execution by one or more computing devices comprising:
receiving, by a creative asset management system from a user, data encapsulating a selection of one or more creative asset components for generating a creative asset to be placed on an advertisement impression opportunity, wherein the one or more creative asset components are stored on a creative asset database in electronic communication with the creative asset management system;
retrieving, by the creative asset management system from the creative asset database, the one or more creative asset components;
generating, by the creative asset management system, the creative asset to be placed on the advertisement impression opportunity based at least in part on the selected and retrieved one or more creative asset components, wherein each of the one or more creative asset components comprises a constituent part of the creative asset, and wherein each of the one or more creative asset components comprises one or more component parameters;
attaining, by the creative asset management system from a supply source of the advertisement impression opportunity, data encapsulating one or more supply source rules for the advertisement impression opportunity, wherein the supply source comprises an online location serving as a source of the advertisement impression opportunity, wherein each of the one or more supply source rules comprises a predetermined requirement for at least one component parameter of the one or more creative asset components, wherein the one or more supply source rules are attained from a supply source database periodically aggregating rules from a plurality of supply sources;
dynamically generating, by the creative asset management system, an analysis report for the creative asset, the analysis report comprising a classification of compliance of each of the one or more creative asset components with each of the one or more supply source rules; and
causing the creative asset to be placed on the advertisement impression opportunity when the classification of compliance of each of the one or more creative asset components with each of the one or more supply source rules of the dynamically generated analysis report is above a predetermined threshold.
2. The computer-implemented method of claim 1 , further comprising determining compliance of the generated creative asset with each of the one or more supply source rules, wherein the determining compliance comprises comparing the one or more supply source rules with the at least one corresponding component parameter of the one or more creative asset components.
3. The computer-implemented method of claim 2 , wherein the determining compliance of the generated creative asset with each of the one or more supply source rules is performed by the creative asset management system.
4. The computer-implemented method of claim 2 , wherein the determining compliance of the generated creative asset with each of the one or more supply source rules is performed by supply source.
5. The computer-implemented method of claim 1 , further comprising generating a preview of the creative asset in a supply source environment, wherein the supply source environment comprises a visual representation of one of the one or more advertisement impression opportunities of the online location.
6. The computer-implemented method of claim 5 , wherein the supply source environment comprises a representation of a selected hardware configuration.
7. The computer-implemented method of claim 1 , further comprising bidding, by the user through a real-time bidding platform, to place the creative asset on the advertisement impression opportunity, wherein the real-time bidding platform is in electronic communication with the creative asset management system.
8. The computer-implemented method of claim 7 , further comprising transmitting the creative asset to the supply source in response to the bidding on the one or more advertisement impression opportunities.
9. The computer-implemented method of claim 7 , wherein the bidder internally loads the one or more creative asset components and matches at least one creative asset component to a bid request, the match based at least in part on the supply source rules.
10. The computer-implemented method of claim 1 , further comprising automatically modifying, by the creative asset management system, at least one of the one or more creative asset components to comply with the one or more supply source rules.
11. The computer-implemented method of claim 10 , wherein the modifying comprises altering the size, bitrate, or quality of the at least creative asset components.
12. The computer-implemented method of claim 1 , wherein the attaining the one or more supply source rules comprises normalizing supply source rule data into a unified data structure.
13. The computer-implemented method of claim 1 , wherein the attaining the one or more supply source rules comprise crawling the supply source.
14. The computer-implemented method of claim 1 , wherein the attaining the one or more supply source rules comprises utilizing an application programming interface (API).
15. The computer-implemented method of claim 1 , wherein the attaining the one or more supply source rules is completed periodically, continuously, dynamically, in real-time, and/or in substantially real-time.
16. The computer-implemented method of claim 1 , wherein the supply source comprises one or more of Snapchat, Instagram, Facebook, CNN, the Wall Street Journal, the New York Times, the Economist, or Twitter.
17. The computer-implemented method of claim 1 , wherein the analysis report comprises a projected response rate by consumers for the creative asset on the supply source.
18. A computer-implemented method for execution by one or more computing devices comprising:
receiving, by a creative asset management system from a user, data encapsulating one or more creative assets, wherein each of the one or more creative assets comprises one or more creative asset components;
dynamically analyzing, by the creative asset management system, to identify the one or more creative asset components of each of the one or more creative assets and store the identified one or more creative asset components on a creative asset database in electronic communication with the creative asset management system;
receiving, by the creative asset management system, data encapsulating user input to generate a new creative asset for placement on an advertisement impression opportunity;
attaining, by the creative asset management system from a supply source of the advertisement impression opportunity, data encapsulating one or more supply source rules for the advertisement impression opportunity, wherein the supply source comprises an online location serving as a source of the advertisement impression opportunity, wherein each of the one or more supply source rules comprises a predetermined requirement for at least one component parameter of the one or more creative asset components, wherein the one or more supply source rules are attained from a supply source database which periodically aggregates rules from a plurality of supply sources;
dynamically determining, by the creative asset management system, which of the identified and stored one or more creative asset components complies with the one or more supply source rules for the advertisement impression opportunity;
dynamically generating, by the creative asset management system, the new creative asset for placement on the advertisement impression opportunity based at least in part by combining the one or more creative asset components determined to comply with the one or more supply source rules; and
generating, by the creative asset management system, a preview of the dynamically generated new creative asset and displaying, on a dynamic user interface of the creative asset management system, the generated preview to the user.
19. The computer-implemented method of claim 18 further comprising: causing the dynamically generated new creative asset to be placed within an ad impression opportunity.
20. A computer-implemented method for execution by one or more computing devices comprising:
receiving, by a creative asset management system from a user, data encapsulating a selection of one or more creative asset components for generating a creative asset to be placed on an advertisement impression opportunity;
retrieving, by the creative asset management system, the one or more creative asset components;
generating, by the creative asset management system, the creative asset to be placed on the advertisement impression opportunity based at least in part on the selected and retrieved one or more creative asset components, wherein each of the one or more creative asset components comprises a constituent part of the creative asset, and wherein each of the one or more creative asset components comprises one or more component parameters, wherein the one or more supply source rules are attained from a supply source database periodically aggregating rules from a plurality of supply sources;
attaining, by the creative asset management system from a supply source of the advertisement impression opportunity, data encapsulating one or more supply source rules for the advertisement impression opportunity, wherein the one or more supply source rules are periodically updated by the creative asset management system, wherein the supply source comprises an online location serving as a source of the advertisement impression opportunity, wherein each of the one or more supply source rules comprises a predetermined requirement for at least one component parameter of the one or more creative asset components;
determining, by the creative asset management system, compliance of each of the one or more creative asset components with each of the one or more supply source rules; and
causing, based on the compliance determination being above a predetermined threshold, at least one creative asset to be placed on the advertisement impression opportunity.