IP Library › Granted Patent US 12,348,816
Granted Patent B2
US 12,348,816 · App. 18/511,498 · Granted Jul 1, 2025

Management and delivery of over-the-top services over different content-streaming systems

Inventors: Donald Jude Loheide (Mableton, GA); Matthew Paul Giles (Marietta, GA); Gregory McClain Stigall (Douglasville, GA); Nishith Kumar Sinha (Mableton, GA); Cindy Loren Campbell (Atlanta, GA); James J Arnzen (Atlanta, GA); Nicolas Paul Webb (McDonough, GA)
Assignee: TURNER BROADCASTING SYSTEM, INC.
H04N21/458G06Q30/0242G06Q30/0251G06Q30/0275G06Q30/0633H04L9/32H04L65/60H04L65/612H04L67/01H04L67/1097H04L67/125H04L67/306H04L67/51H04L67/60H04N21/233H04N21/23418H04N21/23424H04N21/2353H04N21/2387H04N21/23892H04N21/2393H04N21/24H04N21/2543H04N21/25883H04N21/25891H04N21/26208H04N21/26241H04N21/266H04N21/2668H04N21/4312H04N21/4316H04N21/435H04N21/44008H04N21/44016H04N21/47217H04N21/47815H04N21/6332H04N21/6587H04N21/812H04N21/835H04N21/84H04N21/845H04N21/8545G06Q2220/00H04H20/10H04N21/8358
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Quick Facts
Patent No.
US 12,348,816
App. No.
18/511,498
Granted
Jul 1, 2025
Kind
B2
Abstract

Provided is a system that includes a memory for storing instructions and a circuitry for executing instructions for management and delivery of OTT services over different content-streaming systems. The circuitry determines a media item in media content of a distribution network. An interactive item is overlaid over the media item in the media content of the distribution network. A personalized list is further generated based on a selection of the interactive item overlaid over the media item in the media content of the distribution network The circuitry further selects a user-selectable option in the generated personalized list with the media content on a client application engine for a defined time duration and determines a measure of an intent score of the user.

Claims (38)

1. A system comprising memory and one or more processors communicatively coupled to the memory, the one or more processors configured to:

overlay an interactive item over media content of a distribution network;

receive a personalized list based on a selection of the interactive item;

overlay the personalized list over the media content of the distribution network for an expanded time duration to increase a measure of an intent score of a user;

generate a user-defined request based on a selection of at least one user-selectable option in the personalized list, wherein the user-defined request comprises the measure of the intent score of the user and the measure of the intent score of the user is based on a plurality of list items indicating at least one of a product or a service that is overlaid over the media content for a defined time duration and the selection of the at least one user-selectable option in the personalized list within a predefined response time duration; and

communicate the user-defined request to initiate a delivery of the at least one of the product or the service to the user based on the intent score.

2. The system according to claim 1 , wherein the measure of the intent score of the user increases based on an increase in the defined time duration.

3. The system according to claim 1 , wherein overlaying the interactive item over the media content of the distribution network comprises:

sequentially overlaying a sequence of the interactive item at a determined playback time of each media item in the media content.

4. The system according to claim 1 , wherein the personalized list is based on one or more event triggers for the interactive item.

5. The system according to claim 4 , wherein the personalized list represents a list of user-selected product or service offerings.

6. The system according to claim 1 , wherein the at least one user-selectable option corresponds to an option to share at least one item in the personalized list on a social media platform that comprises a group of users.

7. The system according to claim 1 , wherein the at least one user-selectable option corresponds to an option to purchase at least one list item in the personalized list.

8. The system according to claim 1 , wherein the at least one user-selectable option corresponds to an option to provide a reverse bid for at least one list item in the personalized list.

9. A method comprising:

overlaying an interactive item over media content of a distribution network;

receiving a personalized list based on a selection of the interactive item;

overlaying the personalized list over the media content of the distribution network for an expanded time duration to increase a measure of an intent score of a user;

generating a user-defined request based on a selection of at least one user-selectable option in the personalized list, wherein the user-defined request comprises the measure of the intent score of the user and the measure of the intent score of the user is based on a plurality of list items indicating at least one of a product or a service that is overlaid over the media content for a defined time duration and the selection of the at least one user-selectable option in the personalized list within a predefined response time duration; and

communicating the user-defined request to initiate a delivery of the at least one of the product or the service to the user based on the intent score.

10. The method according to claim 9 , wherein the measure of the intent score of the user increases based on an increase in the defined time duration.

11. The method according to claim 9 , wherein overlaying the interactive item over the media content of the distribution network comprises:

sequentially overlaying a sequence of the interactive item at a determined playback time of each media item in the media content.

12. The method according to claim 9 , wherein the personalized list is based on one or more event triggers for the interactive item.

13. The method according to claim 12 , wherein the personalized list represents a list of user-selected product or service offerings.

14. The method according to claim 9 , wherein the at least one user-selectable option corresponds to an option to share at least one item in the personalized list on a social media platform that comprises a group of users.

15. The method according to claim 9 , wherein the at least one user-selectable option corresponds to an option to purchase at least one list item in the personalized list.

16. The method according to claim 9 , wherein the at least one user-selectable option corresponds to an option to provide a reverse bid for at least one list item in the personalized list.

17. A computer program product including one or more non-transitory computer-readable storage media including instructions that, when executed by one or more processors, cause one or more processors to:

overlay an interactive item over media content of a distribution network;

receive a personalized list based on a selection of the interactive item;

overlay the personalized list over the media content of the distribution network for an expanded time duration to increase a measure of an intent score of a user;

generate a user-defined request based on a selection of at least one user-selectable option in the personalized list, wherein the user-defined request comprises the measure of the intent score of the user and the measure of the intent score of the user is based on a plurality of list items indicating at least one of a product or a service that is overlaid over the media content for a defined time duration and the selection of the at least one user-selectable option in the personalized list within a predefined response time duration; and

communicate the user-defined request to initiate a delivery of the at least one of the product or the service to the user based on the intent score.

18. The computer program product according to claim 17 , wherein the measure of the intent score of the user increases based on an increase in the defined time duration.

19. The computer program product according to claim 17 , wherein overlaying the interactive item over the media content of the distribution network comprises:

sequentially overlaying a sequence of the interactive item at a determined playback time of each media item in the media content.

20. The computer program product according to claim 17 , wherein the personalized list is based on one or more event triggers for the interactive item.

Assignments (2)
SECURITY INTEREST Recorded Oct 1, 2025
From: WARNER BROS. DISCOVERY, INC.; WARNER MEDIA, LLC; TURNER BROADCASTING SYSTEM, INC.; HOME BOX OFFICE, INC.; DISCOVERY COMMUNICATIONS, LLC; WARNERMEDIA DIRECT LLC; DISCOVERY.COM LLC; WARNER BROS. ENTERTAINMENT INC.; CNN INTERACTIVE GROUP, INC.
To: JPMORGAN CHASE BANK, N.A., AS COLLATERAL AGENT
Reel/Frame 072995/0858 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Nov 16, 2023
From: LOHEIDE, DONALD JUDE; GILES, MATTHEW PAUL; STIGALL, GREGORY MCCLAIN; SINHA, NISHITH KUMAR; CAMPBELL, CINDY LOREN; ARNZEN, JAMES J; WEBB, NICOLAS PAUL
To: TURNER BROADCASTING SYSTEM, INC.
Reel/Frame 065589/0198 →
Continuity (4)
Continuation 17408680 · Aug 23, 2021
Continuation 15986451 · May 22, 2018
Provisional Application 62511190 · May 25, 2017
Related Publication 20240163513A1 · May 16, 2024
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