Information Monitoring System and Method

1 . A computer-implemented method executed on a computing device comprising:

monitoring a space having a known interest to define a group of attendees having that known interest;

monitoring the online presence of the group of attendees to identify an additional interest within a portion of a communications network;

determining if the additional interest within the portion of the communications network has a requisite level of overlap with the known interest; and

if the additional interest has the requisite level of overlap, directing content concerning the known interest to the portion of the communications network.

2 . The computer-implemented method of claim 1 wherein the space is a physical space.

3 . The computer-implemented method of claim 2 wherein the physical space is associated with one or more of:

sporting events;

cultural festivals;

religious pilgrimages;

political events;

social events;

technology conferences; and

pop culture conventions.

4 . The computer-implemented method of claim 1 wherein the space is a virtual space.

5 . The computer-implemented method of claim 1 wherein the content concerning the known interest directed to the portion of the communications network includes one or more of:

one or more image-based content;

one or more audio-based content;

one or more video-based content;

one or more social media posts;

one or more advertisements;

one or more press releases; and

one or more stories.

6 . The computer-implemented method of claim 1 wherein monitoring the online presence of the group of attendees to identify an additional interest within a portion of a communications network includes:

obtaining electronic identification data for one or more of the group of attendees.

7 . The computer-implemented method of claim 1 wherein monitoring the online presence of the group of attendees to identify an additional interest within a portion of a communications network includes:

associating one or more of the group of attendees with a social media account, thus defining one or more associated media accounts.

8 . The computer-implemented method of claim 7 wherein monitoring the online presence of the group of attendees to identify an additional interest within a portion of a communications network includes:

monitoring activity on the one or more associated media accounts.

9 . The computer-implemented method of claim 1 wherein the portion of the communications network includes one or more of:

one or more social media platforms;

one or more websites;

one or more video-sharing platforms;

one or more virtual reality platforms;

one or more gaming platforms;

one or more messaging platforms;

one or more financial platforms; and

one or more blog platforms.

10 . The computer-implemented method of claim 1 wherein the requisite level of overlap with the known interest is a defined percentage of overlap.

11 . A computer program product residing on a computer readable medium having a plurality of instructions stored thereon which, when executed by a processor, cause the processor to perform operations comprising:

monitoring a space having a known interest to define a group of attendees having that known interest;

monitoring the online presence of the group of attendees to identify an additional interest within a portion of a communications network;

determining if the additional interest within the portion of the communications network has a requisite level of overlap with the known interest; and

if the additional interest has the requisite level of overlap, directing content concerning the known interest to the portion of the communications network.

12 . The computer program product of claim 11 wherein the space is a physical space.

13 . The computer program product of claim 12 wherein the physical space is associated with one or more of:

sporting events;

cultural festivals;

religious pilgrimages;

political events;

social events;

technology conferences; and

pop culture conventions.

14 . The computer program product of claim 11 wherein the space is a virtual space.

15 . The computer program product of claim 11 wherein the content concerning the known interest directed to the portion of the communications network includes one or more of:

one or more image-based content;

one or more audio-based content;

one or more video-based content;

one or more social media posts;

one or more advertisements;

one or more press releases; and

one or more stories.

16 . The computer program product of claim 11 wherein monitoring the online presence of the group of attendees to identify an additional interest within a portion of a communications network includes:

obtaining electronic identification data for one or more of the group of attendees.

17 . The computer program product of claim 11 wherein monitoring the online presence of the group of attendees to identify an additional interest within a portion of a communications network includes:

associating one or more of the group of attendees with a social media account, thus defining one or more associated media accounts.

18 . The computer program product of claim 17 wherein monitoring the online presence of the group of attendees to identify an additional interest within a portion of a communications network includes:

monitoring activity on the one or more associated media accounts.

19 . The computer program product of claim 11 wherein the portion of the communications network includes one or more of:

one or more social media platforms;

one or more websites;

one or more video-sharing platforms;

one or more virtual reality platforms;

one or more gaming platforms;

one or more messaging platforms;

one or more financial platforms; and

one or more blog platforms.

20 . The computer program product of claim 11 wherein the requisite level of overlap with the known interest is a defined percentage of overlap.

21 . A computing system including a processor and memory configured to perform operations comprising:

monitoring a space having a known interest to define a group of attendees having that known interest;

monitoring the online presence of the group of attendees to identify an additional interest within a portion of a communications network;

determining if the additional interest within the portion of the communications network has a requisite level of overlap with the known interest; and

if the additional interest has the requisite level of overlap, directing content concerning the known interest to the portion of the communications network.

22 . The computing system of claim 21 wherein the space is a physical space.

23 . The computing system of claim 22 wherein the physical space is associated with one or more of:

sporting events;

cultural festivals;

religious pilgrimages;

political events;

social events;

technology conferences; and

pop culture conventions.

24 . The computing system of claim 21 wherein the space is a virtual space.

25 . The computing system of claim 21 wherein the content concerning the known interest directed to the portion of the communications network includes one or more of:

one or more image-based content;

one or more audio-based content;

one or more video-based content;

one or more social media posts;

one or more advertisements;

one or more press releases; and

one or more stories.

26 . The computing system of claim 21 wherein monitoring the online presence of the group of attendees to identify an additional interest within a portion of a communications network includes:

obtaining electronic identification data for one or more of the group of attendees.

27 . The computing system of claim 21 wherein monitoring the online presence of the group of attendees to identify an additional interest within a portion of a communications network includes:

associating one or more of the group of attendees with a social media account, thus defining one or more associated media accounts.

28 . The computing system of claim 27 wherein monitoring the online presence of the group of attendees to identify an additional interest within a portion of a communications network includes:

monitoring activity on the one or more associated media accounts.

29 . The computing system of claim 21 wherein the portion of the communications network includes one or more of:

one or more social media platforms;

one or more websites;

one or more video-sharing platforms;

one or more virtual reality platforms;

one or more gaming platforms;

one or more messaging platforms;

one or more financial platforms; and

one or more blog platforms.

30 . The computing system of claim 21 wherein the requisite level of overlap with the known interest is a defined percentage of overlap.