Internet connected household identification for online measurement and dynamic content delivery
A method and system provide the ability to identify an internet connected household (ICH). An Internet Protocol (IP) address is received at an Internet entity. Determinations are made regarding whether device activity from the IP address does not exceed a defined activity threshold and/or whether an IP assignment age for the IP address is greater than a defined threshold age. Based on the determinations, the IP address can be identified as belonging to an ICH or not. GPS coordinates are received from a device using the GPS. A physical address is identified based on the GPS. The IP address is then mapped to the physical address.
1. A computer-implemented method for identifying an internet connected household (ICH), comprising:
(a) receiving an Internet Protocol (IP) address via an Internet connection;
(b) determining a device activity status based on whether device activity from the IP address does not exceed a defined activity threshold, wherein the determining the device activity status comprises:
(i) monitoring activity to a single IP address;
(ii) based on the monitoring, determining that more than a threshold number of devices or users are connecting to the single IP address; and
(iii) based on the determining that more than a threshold number of devices or users are connecting to the single IP address, further determining that the single IP address is associated with a non-household organization;
(c) based on the device activity status, determining that the IP address is associated with an ICH;
(d) receiving global positioning system (GPS) coordinates from a device that is utilizing the IP address;
(e) identifying a physical address based on the GPS coordinates; and
(f) maintaining a mapping of the IP address to the physical address in a table.
2. The computer-implemented method of claim 1 , wherein the determining the device activity status comprises:
monitoring activity from the IP address over a defined period of time;
determining the defined activity threshold for a level of activity for internet connected households; and
determining that the level of activity from the IP address does not exceed the defined activity threshold.
3. The computer-implemented method of claim 1 , wherein the determining the device activity status comprises:
receiving an additional IP address; and
determining that device activity from the additional IP address is below the defined activity threshold;
determining that the additional IP address is associated with a non-household based on the device activity; and
filtering out the non-household and the additional IP address from further processing.
4. The computer-implemented method of claim 1 , wherein the identifying the physical address comprises:
placing the GPS coordinates into a nearest centroid of a physical address determined to be a residence.
5. The computer-implemented method of claim 4 , further comprising:
creating, based on the physical address, an anonymous identification; and
utilizing the anonymous identification as a universal identification to resolve a new IP address back to the physical address.
6. The computer-implemented method of claim 4 , further comprising:
utilizing the physical address to determine demographic information for users at the physical address.
7. The computer-implemented method of claim 4 , further comprising:
utilizing the physical address to determine an access pattern for sub-groups of users at the physical address.
8. A computer-implemented method for identifying an internet connected household (ICH), comprising:
receiving an Internet Protocol (IP) address via an Internet connection;
determining an IP assignment age status based on whether an IP assignment age for the IP address is greater than a defined threshold age;
based on the IP assignment age status, determining that the IP address is associated with an ICH;
receiving global positioning system (GPS) coordinates from a device that is utilizing the IP address;
identifying a physical address based on the GPS coordinates; and
maintaining a mapping of the IP address to the physical address in a table.
9. The computer-implemented method of claim 8 , wherein the determining the IP assignment age status comprises:
observing a number of IP addresses from an internet service provider (ISP) over a defined period of time;
calculating the IP assignment age for the IP address by monitoring the number of IP addresses to identify if and when one or more of the number of IP addresses have been reassigned such that the one or more of the number of IP addresses are connected; and
determining that the IP assignment age is greater than the defined threshold age.
10. The computer-implemented method of claim 9 , wherein the defined threshold age is a configurable number of days.
11. The computer-implemented method of claim 9 , wherein two IP addresses belonging to the ISP are connected when a user has generated activity from both of the two IP addresses.
12. The computer-implemented method of claim 8 , wherein the identifying the physical address comprises:
placing the GPS coordinates into a nearest centroid of a physical address determined to be a residence.
13. The computer-implemented method of claim 12 , further comprising:
creating, based on the physical address, an anonymous identification; and
utilizing the anonymous identification as a universal identification to resolve a new IP address back to the physical address.
14. The computer-implemented method of claim 12 , further comprising:
creating, based on the physical address, an anonymous identification; and
utilizing the anonymous identification as a universal identification to resolve a new device back to the physical address.
15. The computer-implemented method of claim 12 , further comprising:
utilizing the physical address to determine demographic information for users at the physical address.
16. The computer-implemented method of claim 12 , further comprising:
utilizing the physical address to determine an access pattern for sub-groups of users at the physical address.