Cross-device actions using common IP address device association
A profile provider: (i) associates a primary online device (OD1) with a set-top box (STB); (ii) a location of OD1 at some point in time is estimated to be “near” the STB, thereby establishing a STB proxy location; (iii) one or more secondary online devices (OD2s) are observed to be located “near” the STB proxy location and are associated with the STB; and (iv) a television advertisement is selected to be directed to the STB, which selection is based at least in part on profile information linked to one of the associated OD2s. The method can be particularly advantageous in situations wherein: the STB is not connected to any computer network; the STB is not ever connected to the same local area network as OD1 or OD2; or television service (used by the STB) and online access (used by OD1 and OD2s) are provided by different service providers.
1. A method implemented using a first programmed hardware computer system, the method comprising:
(a) when the first programmed hardware computer system and a second Internet-accessing online device are in communication with one another, with the first programmed hardware computer system, automatically sending an electronic transmission that automatically causes another computer system to take an automatic action with respect to the second Internet-accessing online device, wherein the automatic action is performed based at least in part on profile information associated with a first Internet-accessing online device, wherein the first Internet-accessing online device is different from the second Internet-accessing online device;
(b) wherein the act in part (a) is performed using data identifying the second Internet-accessing online device as a member of a set of associated online devices that includes the first Internet-accessing online device, the second Internet-accessing online device, and at least one additional online device;
(c) wherein the data establishes the association in part (b) based on an automatic computerized determination, using a second programmed hardware computer system, that:
(i) network traffic was routed to each of the set of associated online devices using a first, common IP address or portion thereof during a first time period; and
(ii) network traffic was routed to a selected minimum number of online devices of the set of associated online devices, not including the second Internet-accessing online device, during a second time period, which is after the first time period and before the act in part (a) is performed, using a second, common IP address or portion thereof that is different from the first, common IP address or portion thereof, wherein the minimum number of devices is at least two and less than the number of online devices in the set of associated online devices; and
(d) wherein the first programmed hardware computer system and the second programmed hardware computer system are controlled by entities that are third-parties to one another and that are each outside both a first local area network defined by the first IP address or portion thereof and a second local area network defined by the second IP address or portion thereof.
2. The method of claim 1 wherein the first time period has a selected duration.
3. The method of claim 1 wherein the automatic action comprises selecting an advertisement to be directed to the second Internet-accessing online device.
4. The method of claim 3 wherein the first programmed hardware computer system comprises an ad server computer system of an ad network or ad exchange.
5. The method of claim 1 wherein the first programmed hardware computer system comprises an ad server computer system of an ad network or ad exchange.
6. The method of claim 1 wherein the first programmed hardware computer system comprises a server of an Internet website visited by the second Internet-accessing online device.
7. The method of claim 6 wherein the automatic action comprises selecting an advertisement to be directed to the second Internet-accessing online device.
8. The method of claim 6 wherein (i) the first device is a set-top box (STB), (ii) the profile information indicates a television advertisement of a proprietor of the Internet website was presented via the STB, and (iii) the action comprises recording indicia of the second Internet-accessing online device having visited the Internet website, for the purpose of measuring the effectiveness of the television advertisement.
9. The method of claim 1 wherein the profile information associated with the first Internet-accessing online device comprises demographic profile information pertaining to a user of the first Internet-accessing online device.
10. The method of claim 1 wherein the profile information associated with the first Internet-accessing online device comprises behavioral profile information derived from online activity performed with the first Internet-accessing online device.
11. The method of claim 10 wherein the first programmed hardware computer system comprises a server of an Internet website visited by the second Internet-accessing online device.
12. The method of claim 1 wherein (i) the first Internet-accessing device comprises a mobile device, and (ii) the profile information associated with the first Internet-accessing online device comprises profile information collected when the mobile device accessed the Internet other than via the first, common IP address or portion thereof and other than via the second, common IP address or portion thereof.
13. The method of claim 12 wherein (i) the automatic action comprises selecting an advertisement to be directed to the second Internet-accessing online device, (ii) the first programmed hardware computer system comprises a server of an Internet website visited by the second Internet-accessing online device; and (iii) the profile information associated with the first Internet-accessing online device comprises behavioral profile information derived from online activity performed with the first Internet-accessing online device.
14. A first hardware computer system programmed to perform a method comprising:
(a) when the first programmed hardware computer system and a second Internet-accessing online device are in communication with one another, with the first programmed hardware computer system, automatically sending an electronic transmission that automatically causes another computer system to take an automatic action with respect to the second Internet-accessing online device, wherein the automatic action is performed based at least in part on profile information associated with a first Internet-accessing online device, wherein the first Internet-accessing online device is different from the second Internet-accessing online device;
(b) wherein the act in part (a) is performed using data identifying the second Internet-accessing online device as a member of a set of associated online devices that includes the first Internet-accessing online device, the second Internet-accessing online device, and at least one additional online device;
(c) wherein the data establishes the association in part (b) based on an automatic computerized determination, using a second programmed hardware computer system, that:
(i) network traffic was routed to each of the set of associated online devices using a first, common IP address or portion thereof during a first time period; and
(ii) network traffic was routed to a selected minimum number of online devices of the set of associated online devices, not including the second Internet-accessing online device, during a second time period, which is after the first time period and before the act in part (a) is performed, using a second, common IP address or portion thereof that is different from the first, common IP address or portion thereof, wherein the minimum number of devices is at least two and less than the number of online devices in the set of associated online devices; and
(d) wherein the first programmed hardware computer system and the second programmed hardware computer system are controlled by entities that are third-parties to one another and that are each outside both a first local area network defined by the first IP address or portion thereof and a second local area network defined by the second IP address or portion thereof.
15. The computer system of claim 14 wherein the first time period has a selected duration.
16. The computer system of claim 14 wherein the automatic action comprises selecting an advertisement to be directed to the second Internet-accessing online device.
17. The computer system of claim 16 wherein the first programmed hardware computer system comprises an ad server computer system of an ad network or ad exchange.
18. The computer system of claim 14 wherein the first programmed hardware computer system comprises an ad server computer system of an ad network or ad exchange.
19. The computer system of claim 14 wherein the first programmed hardware computer system comprises a server of an Internet website visited by the second Internet-accessing online device.
20. The computer system of claim 19 wherein the automatic action comprises selecting an advertisement to be directed to the second Internet-accessing online device.
21. The computer system of claim 19 wherein (i) the first device is a set-top box (STB), (ii) the profile information indicates a television advertisement of a proprietor of the Internet website was presented via the STB, and (iii) the action comprises recording indicia of the second Internet-accessing online device having visited the Internet website, for the purpose of measuring the effectiveness of the television advertisement.
22. The computer system of claim 14 wherein the profile information associated with the first Internet-accessing online device comprises demographic profile information pertaining to a user of the first Internet-accessing online device.
23. The computer system of claim 14 wherein the profile information associated with the first Internet-accessing online device comprises behavioral profile information derived from online activity performed with the first Internet-accessing online device.
24. The computer system of claim 23 wherein the first programmed hardware computer system comprises a server of an Internet website visited by the second Internet-accessing online device.
25. The computer system of claim 14 wherein (i) the first Internet -accessing device comprises a mobile device, and (ii) the profile information associated with the first Internet-accessing online device comprises profile information collected when the mobile device accessed the Internet other than via the first, common IP address or portion thereof and other than via the second, common IP address or portion thereof.
26. The computer system of claim 25 wherein (i) the automatic action comprises selecting an advertisement to be directed to the second Internet -accessing online device, (ii) the first programmed hardware computer system comprises a server of an Internet website visited by the second Internet-accessing online device; and (iii) the profile information associated with the first Internet-accessing online device comprises behavioral profile information derived from online activity performed with the first Internet-accessing online device.