CAMPAIGN FEEDBACK BASED INCREMENTAL HYBRID AUDIENCE SUGGESTION AI ENGINE
The inventions disclosed herein relate to the audience discovery process through smart nudging methodology, and preferably include a campaign feedback based incremental hybrid audience suggestion AI engine, including an interface via which a user can input one or more goals, progenerating a set of audiences, selecting at least one progenerated set of audiences, and allowing a user to launch a campaign.
1 . A campaign feedback based incremental hybrid audience suggestion AI engine comprising:
A first interface via which a user can input one or more goals, the goals including one or more of: personalizing live customers, acquiring new customers, interest based audience targeting, contacting live audience, contextual targeting, analyzing customer behavior, reactivating dormant customers, and increasing revenue through increased conversions;
pregenerating a set of audiences based on the user input goals;
allowing a user to select at least one of the pregenerated set of audiences;
and allowing a user to launch a campaign.
2 . The AI engine of claim 1 , where after a campaign is launched, real-time campaign performance is used, and click and conversion signals map back to the best performing audiences in the campaign.
3 . The AI engine of claim 1 , including generating additional audiences based on audiences that work best with the campaign.
4 . The AI engine of claim 1 , where the engine uses at least one incremental learning machine learning model, facilitating looking at a universal set of users through a singular focus lens.
5 . The AI engine of claim 1 , including adjustment of the composition of audiences based on real-time or other campaign performance or feedback.
6 . The AI engine of claim 1 , including generating a new set of audiences, ranking them, and incorporating a portion of them.
7 . The AI engine of claim 1 , including adjusting the engine based on one or more of: behavior or interest data of a site visitor, predictive probability of user action, and similarity of users to other users.
8 . The AI engine of claim 1 , including additional heuristics including one or more of high engagement clickers and converters, and prior user relationships to other products.
9 . The AI engine of claim 1 , including preliminary data, including one or more of: prior campaigns, data collected from web sites through tags, email service provider click logs, email extensions, identity graph attributes, offline graph attributes, propensity of individual hashes to engage with specific advertisers, online browsing patterns of users on an aggregate basis, and customer lifetime value of a user for an advertiser.
10 . The AI engine of claim 1 , including click and conversion signals from a plurality of campaigns.
11 . The AI engine of claim 1 , including multiple models for different heuristics, including one or more of: a model for contextual audiences based on advertiser attributes as inputs and outputs scores for users related to contextual relevance for an advertiser, and a model for ranking users similar to existing converters.
12 . The AI engine of claim 1 , including a model taking a days campaign performance as input and predicting audience composition to be active on the campaign for the next day.
13 . The AI engine of claim 1 , including an auction mechanism utilizing strategy cards that are a combination of pricing types and optimization strategies.
14 . The AI engine of claim 1 , including an optimization engine for implementing a strategy card, where the optimization engine uses historical campaign performance, takes into account campaign and/or advertiser attributes, and allows bidders to bid based on click probability and conversion probability of a user for a specific campaign.
15 . The AI engine of claim 1 , including dynamic adjustment of the audience composition of users that go into targeting for a campaign, including based on performance of a current campaign, or users who convert through a campaign.
16 . The AI engine of claim 1 , including periodically activating portions of the audience traffic in a campaign.
17 . The AI engine of claim 1 , where a hybrid audience is obtained from a variety of optimization functions including: models that generate an audience to optimize, and targeting based on interest behavior or ad page context.
18 . The AI engine of claim 1 , including incorporating feedback signals into models to generate more audiences of similar kind.
19 . The AI engine of claim 1 , where the engine refrains from adding audiences that do not work for a particular campaign setup.
20 . The AI engine of claim 1 , including using a variety of precomputed audiences for a specific advertiser, including one or more of: predictive audiences relevant to an advertiser, contextual audiences relevant to an advertiser, email engagement audiences, site visitor audiences, and people who liked similar products.