USER EXPERIENCE/INTERACTIONS FOR MOVIES IN THEATER
A system for an improved user experience for viewing a movie in a movie theater may comprise an experience optimization server configured to (1) obtain information about audience characteristics for a movie showing and (2) customize the movie showing based on the audience information. Audience information may comprise demographics, preferences, movie consumption history, demand shaping, and/or demand identification. Customization may comprise customizing trailers, marketing, concessions, merchandise, and/or movie content.
1 . A method, comprising:
obtaining audience characteristics information for an event; and
customizing the event based on the audience characteristics information.
2 . The method of claim 1 , wherein audience characteristics information comprises at least one from the following list:
for at least one member of the audience, media content preferences associated with the member;
for at least one member of the audience, media consumption history associated with the member; and
for at least one member of the audience, demographics information associated with the member.
3 . The method of claim 1 , wherein obtaining audience characteristics information for an event comprises at least one from the following list:
obtaining information that a member of the audience provided to an electronic device or electronic system;
obtaining information that a friend or associate of a member of the audience provided to an electronic device or electronic system;
obtaining information from a third party about online behavior of a member of the audience;
obtaining information from a third party about a member of the audience;
obtaining information from demand shaping for ticket sales and/or marketing for the event; and
obtaining demand identification information from tickets sold for the event, tickets sold for a related event, and/or marketing response to marketing for the event.
4 . The method of claim 3 , wherein demand shaping for ticket sales and/or marketing for the event comprises at least one from the following list:
directed marketing for the event; and
marketing characteristics for the event.
5 . The method of claim 4 , wherein directed marketing comprises at least one from the following list:
marketing on a specific medium;
marketing at a specific physical location;
marketing at a specific virtual location;
marketing that targets individuals having one or more specific features;
marketing that targets classes of individuals having one or more specific features; and
multiple ticket bundling.
6 . The method of claim 3 , wherein demand identification information comprises information based on at least one from the following list:
characteristics of at least one ticket purchaser for the event;
circumstances of at least one ticket purchase for the event; and
information about purchases of multiple tickets.
7 . The method of claim 6 , wherein circumstances of at least one ticket purchase for the event comprises information about at least one from the following list:
a specific online platform associated with the at least one ticket purchase for the event; and
a specific advertisement associated with the at least one ticket purchase for the event.
8 . The method of claim 1 , wherein:
the event is a movie showing in a theater; and
customizing the event based on the audience characteristics information comprises at least one from the following list:
customizing a trailer presented in conjunction with the movie showing;
customizing marketing presented in conjunction with the movie showing;
customizing concessions;
customizing merchandise; and
customizing content in the movie showing.
9 . The method of claim 8 , wherein customizing content in the movie showing may comprise product placement.
10 . The method of claim 1 , wherein customizing content in the movie showing may comprise removal of objectionable content.
11 . A method for customizing a movie showing, comprising:
obtaining audience characteristics information for an event, comprising at least one from the following list:
obtaining information from demand shaping for ticket sales and/or marketing for the event;
obtaining demand identification information from tickets sold for the event, tickets sold for a related event, marketing reaction to marketing for the event; and
customizing the event based on the audience characteristics information.
12 . The method of claim 11 , wherein demand shaping for ticket sales and/or marketing for the event comprises at least one from the following list:
directed marketing for the event; and
marketing characteristics for the event.
13 . The method of claim 11 , wherein demand identification information comprises information based on at least one from the following list:
characteristics of at least one ticket purchaser for the event;
circumstances of at least one ticket purchase for the event; and
information about purchases of multiple tickets.
14 . The method of claim 11 , wherein customizing the event based on the audience characteristics information comprises at least one from the following list:
customizing a trailer presented in conjunction with the movie showing;
customizing marketing presented in conjunction with the movie showing;
customizing concessions;
customizing merchandise; and
customizing content in the movie showing.
15 . A system, comprising:
an experience optimization server;
non-transitory computer-readable instructions that when executed cause a processor associated with the experience optimization server to:
obtain audience characteristics information for a movie showing, comprising at least one from the following list:
obtain information from demand shaping for ticket sales and/or marketing for the event; and
obtain demand identification information from tickets sold for the event, tickets sold for a related event, marketing reaction to marketing for the event; and
customize the event based on the audience characteristics information.
16 . The system of claim 15 , wherein customizing the event based on the audience characteristics information comprises recommending to or automatically customizing a trailer associated with the movie showing.
17 . The system of claim 16 , wherein recommending to or automatically customizing a trailer associated with the movie showing comprises automatically customizing a trailer associated with the movie showing.
18 . The system of claim 15 , wherein customizing the event based on the audience characteristics information comprises recommending to or automatically customizing content in the movie showing.
19 . The system of claim 18 , wherein recommending to or automatically customizing content in the movie showing comprises automatically customizing content in the movie showing.