Granted Patent B2

US 12,455,771 · App. 19/214,907 · Granted Oct 28, 2025

Inventors: Dennis Cheung (Belmont, CA); Konstantinos Karampelas (London, GB); Alexander L. Schaefer (Boulder, CO); Oliver J. S. Sourbut (Bath, GB)

Assignee: The Trade Desk, Inc.

G06F9/5027G06F9/4837G06F9/5016G06F11/3006G06F2209/503

Abstract

Claims (80)

1. A method for determining one or more allocation parameters for initiating targeted communications, the method comprising:

establishing a first network communication channel with a first computing device;

receiving, using one or more computing device processors, from the first computing device, on the first network communication channel, a desired allocation associated with a first period;

establishing a second network communication channel with a second computing device;

receiving, using the one or more computing device processors, from at least one of the second computing device on the second network communication channel or the first computing device on the first network communication channel, first data associated with a first execution event;

determining, using the one or more computing device processors, and based on the first data associated with the first execution event, a first available allocation;

generating or modifying, using the one or more computing device processors, and based on at least the first available allocation, allocation information associated with a second period;

generating or modifying, using the one or more computing device processors, based on at least the first available allocation, a first visual display of the allocation information associated with the second period;

establishing a third network communication channel with the second computing device or a third computing device;

receiving, using the one or more computing device processors, from at least one of the second computing device on the second network communication channel, the third computing device on the second network communication channel or the third network communication channel, or the first computing device on the first network communication channel, second data associated with the first execution event or a second execution event;

determining, using the one or more computing device processors, and based on the second data associated with the first execution event or the second execution event, a second available allocation, wherein the second available allocation is not used to generate the allocation information associated with the second period;

determining, using the one or more computing device processors, and based on the allocation information associated with the second period and the second available allocation, a remaining available allocation;

generating or modifying, using the one or more computing device processors, a data compilation, wherein the data compilation comprises or is based on at least one of: the first available allocation, the second available allocation, or the remaining available allocation;

generating or modifying, using the one or more computing device processors, a second visual display of the data compilation; and

determining, using the one or more computing device processors, and based on the data compilation and the desired allocation associated with the first period, one or more allocation parameters for initiating a first targeted communication to a fourth computing device, during at least a portion of a third period,

wherein at least one of the first data associated with the first execution event, the second data associated with the second execution event, or the first targeted communication comprises or is associated with third data associated with one or more of: an execution event, an opportunity to allocate as a part of the execution event, a current execution event, a future execution event, an attempted execution event, and a successful execution event, and

wherein the first execution event or the second execution event comprises one or more of: a first data transfer, a first data or signal processing operation, a first data allocation, a first material resource allocation, a first energy resource allocation, the first targeted communication, a second communication, and a first computing resource allocation.

2. The method of claim 1 , further comprising initiating transmission of, using the one or more computing device processors, on a first communication channel with a database or a memory, at least one of the first available allocation, the second available allocation, the desired allocation associated with the first period, the allocation information associated with the second period, or the data compilation for storage in the database or the memory.

3. The method of claim 1 , further comprising initiating retrieval of, using the one or more computing device processors, on a first communication channel with a database or a memory, at least one of the first available allocation, the second available allocation, the desired allocation associated with the first period, the allocation information associated with the second period, or the data compilation stored in the database or the memory.

4. The method of claim 1 , further comprising:

establishing a first communication channel with a database or a memory; and

initiating retrieval or transmission of, using the one or more computing device processors, on the first communication channel with the database or the memory, at least one of the first available allocation, the second available allocation, the desired allocation associated with the first period, the allocation information associated with the second period, or the data compilation.

5. The method of claim 1 , wherein a database comprises a cloud-based database.

6. The method of claim 1 , wherein the first targeted communication is associated with a third execution event.

7. The method of claim 6 , wherein the third execution event comprises one or more of: a second data transfer, a second data allocation operation, a second data or signal processing operation, a second material resource allocation, a second energy resource allocation, and a second computing resource allocation.

8. The method of claim 1 , further comprising:

establishing a fourth network communication channel with a fifth computing device; and

initiating transmission of, using the one or more computing device processors, on the fourth network communication channel with the fifth computing device, the allocation information associated with the second period or the second visual display of the allocation information associated with the second period.

9. The method of claim 8 , wherein the fifth computing device comprises a streaming platform.

10. The method of claim 8 , further comprising initiating retrieval of, using the one or more computing device processors, the allocation information associated with the second period from the fifth computing device.

11. A computing system for determining one or more operation parameters associated with determining allocation parameters for initiating targeted communications in complex computing networks, the computing system comprising:

at least one memory comprising instructions; and

one or more computing device processors for executing the instructions, wherein the instructions cause the one or more computing device processors to perform operations of:

establishing a first network communication channel with a first computing device,

receiving, from the first computing device, on the first network communication channel, a desired allocation associated with a first period,

establishing a second network communication channel with a second computing device,

receiving, from at least one of the second computing device on the second network communication channel or the first computing device on the first network communication channel, first data associated with a first execution event,

determining, based on the first data associated with the first execution event, a first available allocation,

generating or modifying, based on at least the first available allocation, allocation information associated with a second period,

generating or modifying, based on at least the first available allocation, a first visual display of the allocation information associated with the second period,

establishing a third network communication channel with the second computing device or a third computing device,

receiving, from at least one of the second computing device on the second network communication channel, the third computing device on the second network communication channel or the third network communication channel, or the first computing device on the first network communication channel, second data associated with the first execution event or a second execution event,

determining, based on the second data associated with the first execution event or the second execution event, a second available allocation, wherein the second available allocation is not used to generate the allocation information associated with the second period,

determining, based on the allocation information associated with the second period and the second available allocation, a remaining available allocation,

generating or modifying a data compilation, wherein the data compilation comprises or is based on at least one of: the first available allocation, the second available allocation, or the remaining available allocation,

generating or modifying a second visual display of the data compilation, and

determining, based on the data compilation and the desired allocation associated with the first period, one or more allocation parameters for initiating a targeted communication to a fourth computing device, during at least a portion of a third period,

wherein at least one of the first data associated with the first execution event, the second data associated with the first execution event or the second execution event, or the targeted communication comprises or is associated with third data associated with one or more of: an execution event, an opportunity to allocate as a part of the execution event, a current execution event, a future execution event, an attempted execution event, and a successful execution event, and

wherein the first execution event or the second execution event comprises one or more of: a data transfer, a data or signal processing operation, a data allocation, a material resource allocation, an energy resource allocation, the targeted communication, a second communication, and a computing resource allocation.

12. The computing system of claim 11 , wherein the instructions further cause the one or more computing device processors to perform initiating transmission of, on a first communication channel with a database or a memory, at least one of the first available allocation, the second available allocation, the desired allocation associated with the first period, the allocation information associated with the second period, or the data compilation for storage in the database or the memory.

13. The computing system of claim 11 , wherein the instructions further cause the one or more computing device processors to perform initiating retrieval of, on a first communication channel with a database or a memory, at least one of the first available allocation, the second available allocation, the desired allocation associated with the first period, the allocation information associated with the second period, or the data compilation stored in the database or the memory.

14. The computing system of claim 11 , wherein the first network communication channel, the second network communication channel, and the third network communication channel are part of the same communication interface or are part of different communication interfaces.

15. The computing system of claim 11 , wherein the instructions further cause the one or more computing device processors to perform:

establishing a first communication channel with a database or a memory, and

initiating retrieval or transmission of, on the first communication channel with the database or the memory, at least one of the first available allocation, the second available allocation, the desired allocation associated with the first period, the allocation information associated with the second period, or the data compilation.

16. The computing system of claim 11 , wherein the instructions further cause the one or more computing device processors to perform:

establishing a fourth network communication channel with a fifth computing device, and

initiating transmission of, on the fourth network communication channel with the fifth computing device, the allocation information associated with the second period or the second visual display of the allocation information associated with the second period.

17. A non-transitory computer-readable medium for determining allocation parameters for initiating targeted communications in complex computing networks, the non-transitory computer-readable medium comprising code configured for:

establishing a first network communication channel with a first computing device;

receiving, from the first computing device, on the first network communication channel, a desired allocation associated with a first period;

establishing a second network communication channel with a second computing device;

receiving, from at least one of the second computing device on the second network communication channel or the first computing device on the first network communication channel, first data associated with a first execution event;

determining, based on the first data associated with the first execution event, a first available allocation;

generating or modifying, based on at least the first available allocation, allocation information associated with a second period;

generating or modifying, based on at least the first available allocation, a first visual display of the allocation information associated with the second period;

establishing a third network communication channel with the second computing device or a third computing device;

receiving, from at least one of the second computing device on the second network communication channel, the third computing device on the second network communication channel or the third network communication channel, or the first computing device on the first network communication channel, second data associated with the first execution event or a second execution event;

determining, based on the second data associated with the first execution event or the second execution event, a second available allocation, wherein the second available allocation is not used to generate the allocation information associated with the second period;

determining, based on the allocation information associated with the second period and the second available allocation, a remaining available allocation;

generating or modifying a data compilation, wherein the data compilation comprises or is based on at least one of: the first available allocation, the second available allocation, and the remaining available allocation;

generating or modifying a second visual display of the data compilation; and

determining, based on the data compilation and the desired allocation associated with the first period, one or more allocation parameters for initiating a targeted communication to a fourth computing device, during at least a portion of a third period,

wherein at least one of the first data associated with the first execution event, the second data associated with the first execution event or the second execution event, or the targeted communication comprises or is associated with third data associated with one or more of: an execution event, an opportunity to allocate as a part of the execution event, a current execution event, a future execution event, an attempted execution event, and a successful execution event, and

wherein the first execution event or the second execution event comprises one or more of: a data transfer, a data or signal processing operation, a data allocation, a material resource allocation, an energy resource allocation, the targeted communication, a second communication, and a computing resource allocation.

18. The method of claim 1 , wherein the first available allocation comprises a first instantaneous available allocation and the second available allocation comprises a second instantaneous available allocation.

19. The method of claim 1 , wherein at least one of:

the allocation information comprises an allocation graph, or

the one or more allocation parameters comprise one or more target allocation parameters.

20. The method of claim 1 , wherein the one or more computing device processors are comprised in one or more computing systems, wherein the one or more computing systems are located in one or more locations.

Assignments (2)

Continuity (7)

References Cited (15)