AUTHENTICITY SCORING IN ONLINE DATING AND OTHER SOCIAL MEDIA PLATFORMS
Systems and methods for a social networking platform ( 100 ) to calculate, display and otherwise utilize post-level and user profile-level authenticity scores are presented. A post-level authenticity score may be calculated (S 2705 ) based on a variety of factors and weights selected based on their indication of post content authenticity. The post-level authenticity score ( 3130 ) may be displayed proximate posts (S 2715 ) to provide other users with a readily-perceived indicium of authenticity. User-level authenticity scores ( 3150 ) may be calculated (S 2900 ) based upon, for example, post-level authenticity scores determined for a user's prior posts. Authenticity scores may be further utilized in connection with platform operation, such as filtering or prioritizing posts within a content feed, or filtering or prioritizing users for matching with other users.
1 . A method for a social networking platform to display a social media post solicited from a post author via a request from a third party to share among one or more other users, comprising:
executing instructions on one or more network-connected processing devices that, when executed by the one or more processing devices, cause the one or more processing devices to perform the following operations:
displaying, to a post author, a request to submit a post within a fixed, system-determined period of time;
receiving, from the post author in response to the request and within the system-determined period of time, a social media post comprising post content;
determining a post authenticity score indicative of a degree of authenticity associated with the post by calculating said authenticity score based on one or more factors, wherein the step of determining a post authenticity score comprises evaluating a duration of time between a time of the request, and a time at which the post author submits the post content in response thereto; and
displaying, by a user device: (a) the post content, and (b) the authenticity score.
2 . The method of claim 1 , wherein the step of displaying comprises: displaying a numeric authenticity score proximate the post content.
3 . The method of claim 1 , wherein the step of displaying comprises: displaying the post content with stylization indicative of the authenticity score.
4 . The method of claim 1 , wherein the step of displaying comprises: displaying a graphical indicium indicative of authenticity score proximate the post content.
5 . The method of claim 1 , wherein the step of determining a post authenticity score is performed by the user device.
6 . The method of claim 1 , wherein the step of determining a post authenticity score is performed by a network server upon receiving the post content; and the authenticity score is subsequently transmitted to the user device for display.
7 . The method of claim 1 , further comprising determining a user profile-level authenticity score associated with the post author.
8 . The method of claim 7 , wherein the user profile-level authenticity score is based at least in part upon a degree of authenticity historically associated with posts by the post author.
9 . The method of claim 8 , wherein the user profile-level authenticity score is determined based on a plurality of post-level authenticity scores for posts previously created by the post author.
10 . The method of claim 1 , in which the step of displaying comprises: displaying the post content within a feed of posts, the feed containing posts selected based on factors comprising the authenticity score.
11 . The method of claim 1 , further comprising: selecting, by the social media platform, one or more users other than the post author for display of the post content in a content feed based at least in part upon the authenticity score.
12 . The method of claim 7 , further comprising:
selecting, by the social networking platform, one or more other users for interaction based at least in part upon the user profile-level authenticity score;
wherein the social networking platform comprises an online dating platform, and the step of selecting one or more other users for interaction comprises prioritizing profiles for potential matching based at least in part upon user profile-level authenticity scores associated with each profile.
13 . A method for a social networking platform to display a social media post solicited from a post author via a request from a third party to share among one or more other users, comprising:
executing instructions on one or more network-connected processing devices that, when executed by the one or more processing devices, cause the one or more processing devices to perform the following operations:
displaying, to a post author, a request to submit a post;
receiving, from the post author in response to the request, a social media post comprising post;
determining a post authenticity score indicative of a degree of authenticity associated with the post by calculating said authenticity score based on a plurality of factors comprising a time of the request, a time of posting the social media post, and at least one additional factor; and
displaying, by a user device: (a) the post content, and (b) the authenticity score.
14 . The method of claim 13 , wherein the at least one additional factor for determining a post authenticity score is determined based on an amount of time remaining, at the time of posting, in a system-determined period of time provided for the post author to submit a post.
15 . The method of claim 13 , wherein the step of displaying comprises: displaying a numeric authenticity score proximate the post content.
16 . The method of claim 13 , wherein the step of displaying comprises: displaying the post content with stylization indicative of the authenticity score.
17 . The method of claim 13 , wherein the step of displaying comprises: displaying a graphical indicium indicative of authenticity score proximate the post content.
18 . The method of claim 13 , wherein the step of determining a post authenticity score is performed by the user device.
19 . The method of claim 13 , wherein the step of determining a post authenticity score is performed by a network server upon receiving the post content; and the authenticity score is subsequently transmitted to the user device for display.
20 . The method of claim 13 , further comprising determining a user profile-level authenticity score associated with the post author.
21 . The method of claim 20 , wherein the user profile-level authenticity score is based at least in part upon a degree of authenticity historically associated with posts by the post author.
22 . The method of claim 21 , wherein the user profile-level authenticity score is determined based on a plurality of post-level authenticity scores for posts previously created by the post author.
23 . The method of claim 13 , in which the step of displaying comprises: displaying the post content within a feed of posts, the feed containing posts selected based on factors comprising the authenticity score.
24 . The method of claim 13 , further comprising: selecting, by the social media platform, one or more users other than the post author for display of the post content in a content feed based at least in part upon the authenticity score.
25 . The method of claim 20 , further comprising: selecting, by the social networking platform, one or more other users for interaction based at least in part upon the user profile-level authenticity score;
wherein the social networking platform comprises an online dating platform, and the step of selecting one or more other users for interaction comprises prioritizing profiles for potential matching based at least in part upon user profile-level authenticity scores associated with each profile.