Method and apparatus for automatic selection and presentation of information
View Patent ↗A system and method for the display of advertising information is provided wherein the system is able to sense the presence and obtain characteristics of individuals in the immediate environment of the display. The system then selects a specific informational content/program to improve the effectiveness of the display device based upon the obtained characteristics of one or more sensed individuals.
1. A method for selecting an informational material program from a plurality of said informational programs available in a presentation system, comprising the following steps:
a) sensing the presence of at least one individual in a predetermined area;
b) determining at least one characteristic selected from the group consisting of age, gender, race, demographics, psychographics, cohort group, and identity of said at least one individual without user interaction for classification of said at least one individual;
c) selecting one of said plurality of informational material programs based upon said classification; and
d) presenting said selected informational material program by said system.
2. The method of claim 1 wherein said step of sensing the presence of said at least one individual further comprises detecting motion of the at least one individual using a motion detecting device.
3. The method of claim 1 wherein said step of sensing the presence of said at least one individual further comprises the steps of:
a) capturing an image of a said predetermined area with a digital image capture device; and
b) detecting a change in the field of view of said digital image capture device using a change detection algorithm.
4. The method of claim 1 wherein said step of determining at least one characteristic of said at least one individual further comprises the steps of:
a) capturing an image of said at least one individual using a digital image capture device;
b) finding a feature in said captured image;
c) determining if said feature is of sufficient quality for classification; and
d) classifying said feature using at least one classification algorithm.
5. The method according to claim 4 wherein said feature comprises the face of said individual.
6. The method of claim 5 further comprising a step of determining the number of said individuals by counting the number of said faces found.
7. The method according to claim 4 wherein said feature comprises the voice of said individual.
8. The method according to claim 4 wherein said feature is classified in accordance with at least one of the following classifications: gender, age, and race.
9. The method of claim 1 wherein the step of determining at least one characteristic of said at least one individual further comprises the steps of:
a) capturing an audio recording of said at least one individual's voice; and
b) determining the gender of said at least one individual using a voice classification algorithm.
10. The method of claim 1 wherein said step of determining at least one characteristic of said at least one individual further comprises automatically estimating the height of said individual.
11. The method of claim 1 wherein the step of presenting said selected informational material program further comprises presenting at least one type of information selected from the group consisting of still images, motion images, and audio.
12. The method of claim 1 further comprising determining at least one characteristic from the group consisting of the individual's face, voice, the presence or absence of eyeglasses, the presence or absence of hair on the individual's face, and the height of the individual.
13. A method for selecting an informational material program from a plurality of said informational programs available in a presentation system, comprising the following steps:
a) sensing the presence of at least one individual in a predetermined area;
b) determining at least one characteristic from the group consisting of age, gender and race of the individual without user interaction for classification of said at least one individual;
c) selecting one of said plurality of informational material programs based upon said classification of said at least one individual and at least one type of information selected from the group consisting of time, date, location, historical customer traffic data, sales data and sales promotion data; and
d) presenting said selected informational material program on a display unit.
14. The method of claim 13 wherein said step of selecting one of said plurality of informational programs further comprises combining said at least one characteristic of said at least one individual with said other information using fuzzy logic reasoning.
15. The method of claim 13 wherein said step of selecting one of said plurality of informational programs further comprises combining said at least one characteristic of said at least one individual with said other information using Bayesian probability networks.
16. A system for displaying an informational material program selected from a plurality of informational material programs based upon a characteristic of an individual, consisting of:
a) a control unit storing said plurality of programs;
b) a display unit capable of displaying said informational material programs;
c) one or more sensors for determining the presence of at least one individual in a predetermined area and for determining a characteristic from the group consisting of age, gender, race, demographics, psychographics, cohort group, and identity of said at least individual without user interaction for classification of said at least one individual; and
d) said control unit selecting one of said plurality of informational material programs based upon the presence and said classification of said individual in said predetermined area.
17. A system according to claim 16 wherein said display unit further comprises devices for the display of both visual imagery and reproduction of sound.
18. A system according to claim 17 wherein said device for the reproduction of sound further comprises an directional sound system.
19. A system according to claim 16 further comprising a user input device for the purpose of interacting with the system.
20. A software program for selecting an informational material program from a plurality of said informational programs available in a presentation system such that when loaded on a computer will cause said computer to do the steps of:
a) sensing the presence of at least one individual in a predetermined area;
b) determining at least one characteristic from the group consisting of age, gender, race, demographics, psychographics, cohort group, and identity of said at least one individual without user interaction for classification of said at least one individual;
c) selecting one of said plurality of informational material programs based upon said classification; and
d) presenting said selected informational material program by said system.