IP Library › Granted Patent US 7,222,732
Granted Patent B2
US 7,222,732 · App. 10/610,952 · Granted May 29, 2007

Merchandise display system for identifying disposable absorbent article configurations for wearers

Assignee: The Procter & Gamble Company
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Quick Facts
Patent No.
US 7,222,732
App. No.
10/610,952
Granted
May 29, 2007
Kind
B2
Abstract

An array of disposable absorbent article configurations is provided comprising a sequence of designs corresponding to a wearer's stages of development. A merchandising system facilitates consumers' selection of an absorbent article configuration by appropriately matching an absorbent article configuration with a particular wearer's stage of development. The system includes indicia exhibiting pictorial representations of the absorbent article configurations fitted to wearer's at corresponding stages of development enabling a consumer to choose the appropriate absorbent article configuration for a particular wearer.

Claims (71)

1. A merchandise display system comprising:

a first package of absorbent articles for newborns, infants, or toddlers, said first package comprising:

a first indicia illustrating a first absorbent article on a first wearer on said first package;

a second package of absorbent articles for newborns, infants, or toddlers, said second package comprising:

a second indicia illustrating a second absorbent article on a second wearer on said second package; and

wherein said first and second absorbent articles comprise different absorbent article configurations.

2. The merchandise display system according to claim 1 , wherein said first absorbent article configuration comprises an umbilical chord notch.

3. The merchandise display system according to claim 1 , wherein said first absorbent article configuration comprises a feature which provides for a blanket-like feel of said first absorbent article.

4. The merchandise display system according to claim 1 , wherein said first absorbent article configuration comprises a feature for enabling said first absorbent article to better conform to said first wearer.

5. The merchandise display system according to claim 1 , wherein said first absorbent article configuration comprises a feature for enabling freedom of movement of said first wearer.

6. The merchandise display system according to claim 1 , wherein said first absorbent article configuration comprises a narrow crotch region.

7. The merchandise display system according to claim 1 , wherein said first absorbent article configuration comprises flexible fasteners.

8. The merchandise display system according to claim 1 , wherein said first absorbent article configuration comprises high stretch sides.

9. The merchandise display system according to claim 1 , wherein said first absorbent article configuration comprises a feature for indicating wetness of said first absorbent article.

10. The merchandise display system according to claim 2 , wherein said second absorbent article configuration comprises a feature which provides for a blanket-like feel of said second absorbent article.

11. The merchandise display system according to claim 3 , wherein said second absorbent article configuration comprises a feature for enabling said second absorbent article to better conform to said second wearer.

12. The merchandise display system according to claim 3 , wherein said second absorbent article configuration comprises a feature for enabling freedom of movement of said second wearer.

13. The merchandise display system according to claim 3 , wherein said second absorbent article configuration comprises a narrow crotch region.

14. The merchandise display system according to claim 7 , wherein said second absorbent article configuration comprises flexible fasteners.

15. The merchandise display system according to claim 7 , wherein said second absorbent article configuration comprises high stretch sides.

16. The merchandise display system according to claim 8 , wherein said second absorbent article configuration comprises a feature for indicating wetness of said second absorbent article.

17. The merchandise display system according to claim 1 , wherein said first and second absorbent article configurations comprise different graphics.

18. The merchandise display system according to claim 1 , further comprising a third package of absorbent articles for newborns, infants, or toddlers, said third package comprising:

a third indicia illustrating a third absorbent article on a third wearer on said third package; and

wherein said third absorbent article comprises a different chassis than said first and second absorbent articles.

19. The merchandise display system according to claim 18 , wherein said third absorbent article chassis is a pull-on chassis.

20. The merchandise display system according to claim 19 , wherein said third absorbent article comprises an underwear-like configuration.

21. The merchandise display system of claim 1 , wherein said first wearer is rolling, and wherein said second wearer is sitting.

22. The merchandise display system of claim 1 , wherein said first wearer is sitting, and wherein said second wearer is crawling.

23. The merchandise display system of claim 1 , wherein said first wearer is crawling, and wherein said second wearer is sitting.

24. The merchandise display system of claim 1 , wherein said first wearer is sitting, and wherein said second wearer is standing.

25. The merchandise display system of claim 18 , wherein said first and second absorbent articles chassis are tape-style.

26. The merchandise display system of claim 1 , wherein said first and second absorbent articles have different product names associated with said different configurations.

27. The merchandise display system of claim 1 , wherein said first package comprises a first size range, and wherein said second package comprises a second size range, wherein said first and second size ranges overlap, at least in part.

28. The merchandise display system of claim 27 , wherein said first arid second size ranges are weight ranges.

29. A merchandise display system comprising:

a first package of absorbent articles for newborns, infants, or toddlers, said first package comprising:

a first indicia illustrating a first absorbent article on a first wearer on said first package;

a second indicia illustrating a first absorbent article configuration;

a second package of absorbent articles for newborns, infants, or toddlers, said second package comprising:

a third indicia illustrating a second absorbent article on a second wearer on said second package; and

a fourth indicia illustrating a second absorbent article configuration.

30. The merchandise display system according to claim 29 , wherein said first absorbent article configuration comprises an umbilical chord notch.

31. The merchandise display system according to claim 29 , wherein said first absorbent article configuration comprises a feature which provides for a blanket-like feel of said first absorbent article.

32. The merchandise display system according to claim 29 , wherein said first absorbent article configuration comprises a feature for enabling said first absorbent article to better conform to said first wearer.

33. The merchandise display system according to claim 29 , wherein said first absorbent article configuration comprises a feature for enabling freedom of movement of said first wearer.

34. The merchandise display system according to claim 29 , wherein said first absorbent article configuration comprises a narrow crotch region.

35. The merchandise display system according to claim 29 , wherein said first absorbent article configuration comprises flexible fasteners.

36. The merchandise display system according to claim 29 , wherein said first absorbent article configuration comprises high stretch sides.

37. The merchandise display system according to claim 29 , wherein said first absorbent article configuration comprises a feature for indicating wetness of said first absorbent article.

38. The merchandise display system according to claim 30 , wherein said second absorbent article configuration comprises a feature which provides for a blanket-like feel of said second absorbent article.

39. The merchandise display system according to claim 31 , wherein said second absorbent article configuration comprises a feature for enabling said second absorbent article to better conform to said second wearer.

40. The merchandise display system according to claim 31 , wherein said second absorbent article configuration comprises a feature for enabling freedom of movement of said second wearer.

41. The merchandise display system according to claim 31 , wherein said second absorbent article configuration comprises a narrow crotch region.

42. The merchandise display system according to claim 35 , wherein said second absorbent article configuration comprises flexible fasteners.

43. The merchandise display system according to claim 35 , wherein said second absorbent article configuration comprises high stretch sides.

44. The merchandise display system according to claim 36 , wherein said second absorbent article configuration comprises a feature fir indicating wetness of said second absorbent article.

45. The merchandise display system according to claim 29 , wherein said first and second absorbent article configurations comprise different graphics.

46. The merchandise display system according to claim 29 , further comprising a third package of absorbent articles for newborns, infants, or toddlers, said third package comprising:

a third indicia illustrating a third absorbent article on a third wearer on said third package; and

wherein said third absorbent article comprises a different chassis than said first and second absorbent articles.

47. The merchandise display system according to claim 46 , wherein said third absorbent article chassis is a pull-on chassis.

48. The merchandise display system according to claim 47 , wherein said third absorbent article comprises an underwear-like configuration.

49. The merchandise display system of claim 29 , wherein said first wearer is rolling, and wherein said second wearer is sitting.

50. The merchandise display system of claim 29 , wherein said first wearer is sitting, and wherein said second wearer is crawling.

51. The merchandise display system of claim 29 , wherein said first wearer is crawling, and wherein said second wearer is sitting.

52. The merchandise display system of claim 29 , wherein said first wearer is sitting, and wherein said second wearer is standing.

53. The merchandise display system of claim 46 , wherein said first and second absorbent articles chassis are tape-style.

54. The merchandise display system of claim 29 , wherein said first and second absorbent articles have different product names associated with said different configurations.

55. The merchandise display system of claim 29 , wherein said first package comprises a first size range, and wherein said second package comprises a second size range, wherein said first and second size ranges overlap, at least in part.

56. The merchandise display system of claim 55 , wherein said first and second size ranges are weight ranges.

Continuity (2)
Division 0973525800 · Dec 12, 2000
Related Publication 20040010240A1 · Jan 15, 2004