Use of image-derived information as search criteria for internet and other search engines

1. A system comprising:

a portable device that optically captures an image and transmits information regarding the image to a distal server;

at least one of the device and the server deriving a search term directly from at least one of the image and the transmitted information, where the search term is derived according to an indexing system of a search engine;

at least one of the device and the server causing the search term to be submitted to the search engine that indexes different types of publicly accessible content information; and

the search engine using the search term to produce a results set, and causing at least a portion of the results set to be transmitted back to the portable device.

2. The system of claim 1 , wherein the portable device includes cell phone telephony capability.

3. The system of claim 1 , wherein the search term is contained as a literal within the image.

4. The system of claim 1 , wherein the search term is not contained as a literal within the image.

5. The system of claim 1 , wherein the device derives the search term directly from the image or the information regarding the image.

6. The system of claim 1 , wherein the device submits the search term to the search engine through the server.

7. The system of claim 1 , wherein the device submits the search term directly to the search engine.

8. The system of claim 1 , wherein the server derives the search term directly from the image or the information regarding the image.

9. The system of claim 1 , wherein the server submits the search term to the search engine.

10. The system of claim 1 , wherein the search term comprises a key word.

11. The system of claim 1 , wherein the search term comprises a processed portion of the captured image.

12. The system of claim 1 , wherein the search term comprises a symbol.

13. The system of claim 11 , wherein the symbol comprises a logo.

14. The system of claim 11 , wherein the symbol comprises a bar code.

15. The system of claim 11 , wherein the results set includes at least one hyperlinked address.

16. The system of claim 11 , wherein the search engine is selected from the list consisting of Google™, Yahoo!™, MSN™, and Alta Vista™.

17. A system comprising:

a cell phone that optically captures an image, and transmits information regarding the image to a distal server;

at least one of the phone and the server deriving a search term directly from at least one of the image and the transmitted information, where the search term is derived according to an indexing system of a search engine;

at least one of the phone and the server causing the search term to be submitted to the search engine that indexes different types of publicly accessible content information; and

the search engine using the search term to produce a results set, and causing at least a portion of the results set to be transmitted back to the cell phone.

18. A method of using a search engine to provide search results to a portable device, the method comprising:

capturing an image using a portable device;

the portable device transmitting information regarding the image to a distal server;

at least one of the device and the server automatically deriving a search term directly from at least one of the image and the transmitted information, where the search term is derived according to an indexing system of a search engine;

at least one of the device and the server causing the search term to be submitted to a search engine that indexes different types of publicly accessible content information; and

the search engine using the search term to produce the results set, and causing at least a portion of the result set to be transmitted back to the portable device.