IP Library Granted Patent US 7,793,211
Granted Patent B2
US 7,793,211 · App. 11/511,011 · Granted Sep 7, 2010

Method for delivering targeted web advertisements and user annotations to a web page

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Quick Facts
Patent No.
US 7,793,211
App. No.
11/511,011
Granted
Sep 7, 2010
Kind
B2
Abstract

The invention is a method for delivering targeted web advertising to internet users via a network capable of rating, annotating, linking, meta-tagging and otherwise annotating any definable data accessible through a global computer network. The system is comprised of a graphical user interface (GUI), a database, and software to connect the two. The system stores and caches data and related annotations in a database. The software searches and organizes the database inputs. The GUI displays the result to the user. The user, through a web-browser or other means, would access a definable set of internet data (e.g., a web page) and through the proposed system be able to view ratings of that data as well as other relevant inputs from other users.

Claims (32)

1. A method for delivering targeted web advertising to users via a network capable of annotating a data object, comprising steps of:

accessing a data object with a selectable view-thru option;

displaying a visible portion of the data object as a display image;

making alterations to the data object, wherein at least one alteration includes a rating of the data object;

storing and caching the data object and the alterations in a database;

the data object and the alterations comprising database inputs;

searching and organizing the database inputs;

displaying a result to the user without migrating to another display, image wherein the result displayed includes an advertisement.

2. The method of claim 1 , wherein the data object is web page.

3. The method of claim 1 , wherein the data object is global positioning system location.

4. The method of claim 1 , wherein the alteration is an annotation of the data object.

5. Recordable media having computer instructions for carrying out a method for delivering targeted web advertising to users via a network capable of annotating a data object, the recordable media comprising:

computer program code for accessing a data object with a selectable view-thru option;

computer program code for displaying a visible portion of the data object as a display image;

computer program code for making alterations to the data object, wherein at least one alteration includes a rating of the data object;

computer program code for storing and caching the data object and the alterations in a database, the data object and the alterations comprising database inputs;

computer program code for searching and organizing the database inputs;

computer program code for displaying a result to the user without migrating to another display image wherein the result displayed includes an advertisement.

6. The recordable media of claim 5 , wherein the data object is web page.

7. The recordable media of claim 5 , wherein the data object is global positioning system location.

8. The recordable media of claim 5 , wherein the alteration is an annotation of the data object.

9. A computer system having recordable media including computer instructions for carrying out a method for delivering targeted web advertising to users via a network capable of annotating a data object, the computer system comprising:

computer program code for accessing a data object with a selectable view-thru option;

computer program code for displaying a visible portion of the data object as a display image;

computer program code for making alterations to the data object, wherein at least one alteration includes a rating of the data object;

means for storing and caching the data object and the alterations, the data object and the alterations comprising inputs;

computer program code for searching and organizing the inputs;

computer program code for displaying a result to the user without migrating to another display image wherein the result displayed includes an advertisement.

10. The computer system of claim 9 , wherein the data object is web page.

11. The computer system of claim 9 , wherein the data object is global positioning system location.

12. The computer system of claim 9 , wherein the alteration is an annotation of the data object.

13. The computer system of claim 9 , wherein the means for storing and caching the data object and the alterations comprises a database.

Continuity (1)
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