IP Library Granted Patent US 7,959,621
Granted Patent B2
US 7,959,621 · App. 12/146,711 · Granted Jun 14, 2011

Array of disposable absorbent articles having a sequence of graphics corresponding to a wearer's stages of development

Assignee: The Procter & Gamble Company
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Quick Facts
Patent No.
US 7,959,621
App. No.
12/146,711
Granted
Jun 14, 2011
Kind
B2
Abstract

An array of disposable absorbent articles comprising a sequence of graphic designs corresponding to a wearer's stage of development. For a disposable diaper, the array of disposable absorbent article graphic designs may comprise a first absorbent article graphic design for newborns and infants, a second absorbent article graphic design for toddlers, and a third absorbent article graphic design for older wearers, and other absorbent article graphic designs.

Claims (26)

1. An array of disposable absorbent articles having a sequence of graphics corresponding to a wearer's stages of development, the array comprising:

a first absorbent article, wherein the first absorbent article graphic design is substantially uncolored, such that less than about 20% of the surface area of the outer exposed portion of said absorbent article contains color;

a second absorbent article, wherein the second absorbent article graphic design is partially colored, such that at least about 25% of the surface area of the outer exposed portion of said absorbent article contains color; and

a third absorbent article, wherein the third absorbent article graphic design is substantially colored, such that at least about 80% of the surface area of the outer exposed portion of said absorbent article contains color, wherein said third absorbent article is designed for bedwetting children.

2. The array of disposable absorbent articles according to claim 1 , wherein the wearers of said first absorbent article include newborn and infants.

3. The array of disposable absorbent articles according to claim 1 , wherein the wearers of said second absorbent article include toddlers.

4. The array of disposable absorbent articles according to claim 1 , wherein the wearers of said third absorbent article include older kids.

5. The array of disposable absorbent articles according to claim 1 , wherein said first absorbent article is substantially uncolored, such that less than about 10% of the surface area of the outer exposed portion of said absorbent article contains color.

6. The array of disposable absorbent articles according to claim 1 , wherein said second absorbent article is partially colored, such that less than about 70% of the surface area of the outer exposed portion of said absorbent article contains color.

7. The array of disposable absorbent articles according to claim 1 , wherein said third absorbent article is substantially colored, such that at least about 90% of the surface area of the outer exposed portion of said absorbent article contains color.

8. The array of disposable absorbent articles according to claim 1 , wherein said first absorbent article is white.

9. The array of disposable absorbent articles according to claim 1 , wherein said second absorbent article contains cartoon or character graphics.

10. The array of disposable absorbent articles according to claim 1 , wherein said second absorbent article include toddler relevant graphics.

11. The array of disposable absorbent articles according to claim 1 , wherein said second absorbent article contains pastel colors.

12. The array of disposable absorbent articles according to claim 1 , wherein said second absorbent article contains primary colors.

13. The array of disposable absorbent articles according to claim 1 , wherein said third absorbent article contains gender specific graphics.

14. An array of disposable absorbent articles having a sequence of graphics corresponding to a wearer's stages of development, the array comprising:

a first absorbent article, wherein said first absorbent article is substantially uncolored, such that less than about 20% of the surface area of the outer exposed portion of said absorbent article contains color;

a second absorbent article, wherein said second absorbent article is partially colored and comprises pastel colors, such that at least about 25% of the surface area of the outer exposed portion of said absorbent article contains color; and

a third absorbent article, wherein said third absorbent article is substantially colored, such that at least about 80% of the surface area of the outer exposed portion of said absorbent article contains color, and comprises gender specific graphics.

15. The array of disposable absorbent articles according to claim 14 , wherein said third absorbent article is designed for bedwetting children.

16. An array of disposable absorbent articles having a sequence of graphics corresponding to a wearer's stages of development, the array comprising:

a first absorbent article, wherein said first absorbent article is substantially uncolored, such that less than about 20% of the surface area of the outer exposed portion of said absorbent article contains color, wherein said first absorbent article corresponds to a first stage of development;

a second absorbent article, wherein said second absorbent article is partially colored, such that at least about 25% of the surface area of the outer exposed portion of said absorbent article contains color, wherein said second absorbent corresponds to a second stage of development that occurs after said first stage of development; and

a third absorbent article, wherein said third absorbent article is substantially colored, such that at least about 80% of the surface area of the outer exposed portion of said absorbent article contains color, wherein said third absorbent article corresponds to a third stage of development that occurs after said second stage of development.

17. The array of disposable absorbent articles according to claim 16 , wherein said third absorbent article is designed for bedwetting children.

Assignments (1)
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Jun 26, 2008
From: ASHTON, GREGORY; GROVAK, MOLLY KELLY; ISHIHARA, KAORU; VARGO, DEBORAH A
To: THE PROCTER & GAMBLE COMPANY
Reel/Frame 021154/0681 →
Continuity (2)
Provisional Application 60961782 · Jul 24, 2007
Related Publication 20090030389A1 · Jan 29, 2009