Content monitoring and compliance enforcement

1. A method of responding to a use by a user of controlled copyright content of another, including:

detecting, in response to the use by the user of the controlled copyright content owned by a content owner, the use of the controlled copyright content including a context of the use of the controlled copyright content, wherein the context comprises one or more of the following: compliance information associated with the use of the controlled copyright content, technical information associated with the use of the controlled copyright content, and reputation information;

automatically determining using a processor whether the detected use is a non-compliant use of the controlled copyright content based in part on the context of the use and one or more usage rules specified by the content owner;

automatically determining using a processor, in response to a non-compliant use of the controlled copyright content, an engagement action for engaging the user of the controlled copyright content in the detected use based at least in part on a prespecified rule indicating how to respond to a use of the controlled copyright content; and

automatically initiating the engagement action, including sending an appropriate communication to the user of the controlled content in the detect use where the content of the communication is based on the content owner specified usage rules;

wherein the engagement action includes automatically notifying the user of the controlled copyright content of the user's non-compliant use of the controlled copyright content and requesting for modification of matching content that uses the controlled copyright content; and

wherein the communication to the user is performed anonymously.

2. The method as recited in claim 1 , wherein the context includes information associated with a user of the controlled copyright content.

3. The method as recited in claim 1 , wherein the context includes information associated with usage rules associated with the controlled copyright content.

4. The method as recited in claim 1 , wherein the context includes negation information.

5. The method as recited in claim 1 , wherein the context includes information associated with a common pool of data.

6. The method as recited in claim 1 , wherein the context includes information associated with a host policy.

7. The method as recited in claim 1 , wherein an entity associated with an owner of the controlled copyright content receives the indication of the use of the controlled copyright content.

8. The method as recited in claim 1 , wherein an entity associated with a host receives the indication of the use of the controlled copyright content.

9. The method as recited in claim 1 , wherein initiating the engagement action includes sending a communication to a user of the controlled copyright content.

10. The method as recited in claim 1 , wherein the engagement action includes a request or demand for removal of matching content that uses the controlled copyright content.

11. The method as recited in claim 1 , wherein the engagement action includes a request or demand for modification of matching content that uses the controlled copyright content, wherein the modification includes adding attribution.

12. The method as recited in claim 1 , wherein the engagement action includes automatically removing matching content that uses the controlled copyright content.

13. The method as recited in claim 1 , wherein the engagement action includes sending reputation information.

14. A system for responding to a use by a user of controlled copyright content of another, including:

a processor configured to:

detect, in response to the use by the user of the controlled copyright content owned by a content owner, the use of the controlled copyright content including a context of the use of the controlled copyright content, wherein the context comprises one or more of the following: compliance information associated with the use of the controlled copyright content, technical information associated with the use of the controlled copyright content, and reputation information;

automatically determining using a processor whether the detected use is a non-compliant use of the controlled copyright content based in part on the context of the use and one or more usage rules specified by the content owner;

automatically determine using a processor, in response to a non-compliant use of the controlled copyright content, an engagement action for engaging the user of the controlled copyright content in the detected use based at least in part on a prespecified rule indicating how to respond to a use of the controlled copyright content; and

automatically initiate the engagement action, including sending an appropriate communication to the user of the controlled content in the detect use where the content of the communication is based on the content owner specified usage rules;

wherein the engagement action includes automatically notifying the user of the controlled copyright content of the user's non-compliant use of the controlled copyright content and requesting for modification of matching content that uses the controlled copyright content;

wherein the communication to the user is performed anonymously

a memory coupled with the processor, wherein the memory provides the processor with instructions.

15. A computer program product for responding to a use by a user of controlled copyright content of another, the computer program product being embodied in a computer readable storage medium and comprising computer instructions for:

detecting, in response to the use by the user of the controlled copyright content owned by a content owner, the use of the controlled copyright content including a context of the use of the controlled copyright content, wherein the context comprises one or more of the following: compliance information associated with the use of the controlled copyright content, technical information associated with the use of the controlled copyright content, and reputation information;

automatically determining using a processor whether the detected use is a non-compliant use of the controlled copyright content based in part on the context of the use and one or more usage rules specified by the content owner;

automatically determining using a processor, in response to a non-compliant use of the controlled copyright content, an engagement action for engaging the user of the controlled copyright content in the detected use based at least in part on a prespecified rule indicating how to respond to a use of the controlled copyright content; and

automatically initiating the engagement action including sending an appropriate communication to the user of the controlled content in the detect use where the content of the communication is based on the content owner specified usage rules;

wherein the engagement action includes automatically notifying the user of the controlled copyright content of the user's non-compliant use of the controlled copyright content and requesting for modification of matching content that uses the controlled copyright content;

wherein the communication to the user is performed anonymously.