Disposable absorbent article products with improved stages of development identification
A disposable absorbent article is provided. The article comprises one or more disposable absorbent articles having a configuration corresponding to a wearer's stage of development, the disposable absorbent articles being enclosed in a package; a brand indicator disposed on the package; a line-up indicator disposed on the package, the line-up indicator including visual indicia and narrative indicia; and a stage specific indicator disposed on the package. The line-up indicator and stage specific indicator associate the absorbent article configuration with a corresponding stage of development, the association enabling a consumer to identify the appropriate absorbent article configuration for a wearer. An array of disposable absorbent article configurations is also provided.
1. An article comprising:
a) one or more disposable absorbent articles having a configuration corresponding to a baby's stage of development, the disposable absorbent articles being enclosed in a package;
b) a brand indicator disposed on the package; and
c) an informational corridor disposed on the package, wherein the informational corridor includes a size indicator, a weight range indicator and at least one product benefit indicator, the product benefit indicator including visual indicia and narrative indicia;
wherein the size indicator is located adjacent to the weight range indicator and the weight range indicator is located adjacent to the at least one product benefit indicator; and
wherein the product benefit indicator conveys the benefit associated with the absorbent article configuration, the association enabling a consumer to identify the appropriate absorbent article configuration for a baby.
2. The article of claim 1 , wherein the brand indicator comprises a term corresponding to a brand of disposable absorbent article products.
3. The article of claim 1 , wherein the product benefit indicator indicia is selected from the group consisting of absorb away liner, blanket like feel, umbilical notch, contoured shape, high stretch sides, flexible fasteners, a 3-way fit, easy standing change, a pull on chassis and a feel wet liner.
4. The article of claim 1 , wherein the baby's stage of development is selected from the group consisting of a first stage of development, a second stage of development, a third stage of development and a fourth stage of development.
5. The article of claim 4 , wherein the first stage of development comprises a bonding stage.
6. The article of claim 4 , wherein the second stage of development comprises an exploring stage.
7. The article of claim 4 , wherein the third stage of development comprises a learning stage.
8. The article of claim 4 , wherein the fourth stage of development comprises a training stage.
9. The article of claim 1 , further comprising a stage specific indicator disposed on the package.
10. The article of claim 1 , wherein the package includes indicia illustrating an absorbent article on a wearer.