IP Library Granted Patent US 8,224,815
Granted Patent B2
US 8,224,815 · App. 12/601,025 · Granted Jul 17, 2012

Interactive message editing system and method

Assignee: Perion Network Ltd.
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Quick Facts
Patent No.
US 8,224,815
App. No.
12/601,025
Granted
Jul 17, 2012
Kind
B2
Abstract

In an interactive message editing system ( 10 ) and method a database ( 16 ) contains data representative of a plurality of media objects ( 19 a, 19 b, 19 c, 19 d ) and of a plurality of data strings each associated with one or more of the media objects according to a predetermined rank. A memory ( 14 ) stores multimedia message data entered by a user and a parser ( 15 ) coupled to the memory parses the message data on the fly for identifying successive character strings, each of which is compared with data strings in the database. One or more media objects associated with a data string in the database that at least partially matches a character string are presented on a display device ( 11 ) according to the predetermined rank for manual selection by the user. A selected media object is embedded in spatial association with the associated data string.

Claims (27)

1. An interactive message editing system, comprising:

a database containing data representative of a plurality of media objects and of a plurality of data strings each associated with one or more of said media objects according to a predetermined rank depicting a nominal preference to be accorded to each media object matching the respective data string,

a memory for storing multimedia message data entered by a user via a user interface,

a parser coupled to the memory for parsing said message data on the fly for identifying successive character strings,

a comparator coupled to the parser and to said database for comparing each of the character strings with data strings in the database,

an interactive menu compiler coupled to the comparator and responsive to a character string at least partially matching a data string in the database for presenting on a display device one or more media objects associated with the data string, and

a media enhancer responsive to manual selection by the user of a presented media object for embedding the selected media object in spatial association with the associated character string.

2. The system according to claim 1 , including a database update unit coupled to the database and responsive to successive manual selections of displayed media objects for adjusting the respective ranks of matching media objects and updating the database accordingly.

3. The system according to claim 2 , wherein the database update unit is responsive to repeated manual selection of objects of a specified type, for increasing the rank of all media objects of said specified type in the database.

4. The system according to claim 1 , wherein the interactive menu compiler is responsive to a character string matching more than one media object of the same type and the same rank, for selecting one of said default media objects for display.

5. The system according to claim 1 , wherein the interactive menu compiler is adapted to present on the display device said one or more media objects associated with the data string according to said predetermined rank.

6. The system according to claim 1 , wherein the interactive menu compiler is adapted to select said default media object for display randomly.

7. The system according to claim 1 , wherein the interactive menu compiler is responsive to a default media object being selected for display, for forcing said media object to have a lower rank for subsequent matches.

8. An interactive message editing method, comprising:

maintaining a database containing data representative of a plurality of media objects and of a plurality of data strings each associated with one or more of said media objects;

storing multimedia message data entered by a user via a user interface;

parsing said message data on the fly for identifying successive character strings;

comparing each of the character strings with data strings in the database;

presenting on a display device one or more media objects associated with a data string in the database that at least partially matches a character string; and

embedding a selected media object in spatial association with the associated character string;

wherein, for each of the media objects associated with each data string in said database

storing a respective rank depicting a nominal preference to be accorded to each media object matching the respective data string; and

adjusting the respective ranks of matching media objects in response to successive manual selections of displayed media objects and updating the database accordingly.

9. The method according to claim 8 , including increasing the rank of all media objects of a specified type in the database in response to repeated manual selection of objects of said specified type.

10. The method according to claim 8 , including selecting one of multiple default media objects for display if a character string matches multiple media objects of the same type and the same rank.

11. The method according to claim 10 , including randomly selecting said default media object for display.

12. The method according to claim 10 , including forcing the default media objects that is selected for display to have a lower rank for subsequent matches.

Assignments (2)
CHANGE OF NAME Recorded May 18, 2012
From: INCREDIMAIL LTD.
To: PERION NETWORK LTD
Reel/Frame 028236/0609 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Jan 6, 2010
From: DAVIDSON, PERRY
To: INCREDIMAIL LTD.
Reel/Frame 023740/0208 →
Continuity (1)
Related Publication 20100153376A1 · Jun 17, 2010