Interactive display response system

1. An interactive display response (IDR) system, comprising:

an interactive display server (IDS) for communicating display requests from a call center to a plurality of mobile devices that established a connection with the call center; an interactive display agent (IDA) installed on each of the plurality of mobile devices for at least displaying the display requests received from the IDS and communicating user's selections to the call center responsive to the display requests, wherein each mobile device hosting the IDA establishes a voice session with the call center by dialing the call center telephone number and a data session, wherein the IDA sends the user selections to the call center over any one of the voice session and the data session using at least one of dual-tone multi-frequency (DTMF) signaling and messages, wherein the messages are in formats including at least one of: data messages, text messages, email messages, multimedia messaging service (MMS) messages, images, video clips, and audio clips; and

an IDR interface for interfacing with interactive voice response (IVR) scripts carried out by the call center and generating display requests based on the IVR scripts.

2. The IDR system of claim 1 , wherein the IDS, the IDA, and the IDR interface communicate through at least one of: a cellular network, a local area network (LAN), an Internet protocol (IP), and a public switched telephone network (PSTN).

3. The IDR system of claim 1 , wherein the IDS, the IDA, and the IDR exchange interactive display language (IDL) messages.

4. The IDR system of claim 3 , wherein an IDL message is an extensible markup language) XML format message specifying interactive display requests.

5. The IDR system of claim 1 , wherein the IDA establishes a data session with the IDS if the call center is subscribed to provide IDR services.

6. The IDR system of claim 1 , wherein display requests generated by the IDR interface are sent from the IDS to the IDA over the data session.

7. The IDR system of claim 6 , wherein the IDA renders content to be displayed on the mobile device based on the received display requests and capacities of a mobile device including the IDA.

8. The IDR system of claim 7 , wherein the displayed content includes commercial information.

9. The IDR system of claim 1 , wherein an attendant at the call center text messages to the IDA over the data session, wherein the messages are in formats including at least one of SMS messages, email messages, MMS messages, images, video clips, and audio clips.

10. The IDR system of claim 1 , wherein the IDA communicates with a plurality of different call centers.

11. The IDR system of claim 1 , wherein the IVR scripts further comprise unified display response (UDR) scripts.

12. A method for providing interactive display response (IDR) services, comprising:

establishing a voice session between a mobile device and a call center;

establishing a data session between the mobile device and an interactive display server (IDS), wherein the IDS communicates with the call center via an IDR interface;

generating display requests based on interactive voice response (IVR) scripts, wherein the IVR scripts are executed by the call center;

sending the display requests to the mobile device over the data session;

rendering content to be displayed on the mobile device based on the received display requests and capacities of the mobile device; and

sending user selections to the call center over any one of the voice session and the data session using at least one of dual-tone multi-frequency (DTMF) signaling and messages, wherein the messages are in formats including at least one of: data messages, text messages, email messages, multimedia messaging service (MMS) messages, images, video clips, and audio clips.

13. The method of claim 12 , further comprising:

checking if the call center is subscribed to provide IDR services.

14. The method of claim 12 , further comprising;

exchanging messages between attendants at the call center and a user of the mobile device over the data session, wherein the messages are in formats including at least one of SMS messages, email messages, MMS messages, images, video clips, and audio clips.

15. The method of claim 12 , wherein the IVR scripts further comprise unified display response (UDR) scripts.

16. A non-transitory computer readable medium having stored thereon instructions for causing one or more processing units to execute the method according to claim 12 .