Location-based targeting
One embodiment of the present is a method of using location history to optimize communications with perspective customers. Such a method comprises analyzing a user's location history over a period of time; detecting an indication of user interest in sellable items based on at least the location history; and sending a message to the user about a sellable item that is determined to be of interest to the user. Other methods and systems are also provided.
1. A method comprising:
determining a current location of a mobile device;
analyzing, via a computer, a location history for previous activities at the current location, the location history comprising:
tracked locations that were tracked over a period of time; and
a duration of time spent at each tracked location of the tracked locations;
determining, by analyzing the location history via the computer, that a sellable item is an item of interest based on:
a frequency of visits by the mobile device at the current location;
time spent in a first area of an establishment corresponding to the current location;
the sellable item being visited at two different tracked locations;
a first duration of time spent at a first location of the two different tracked locations being longer than a second duration of time spent at a second location of the two different tracked locations; and
the first duration occurring more recently than the second duration; and
sending, via the computer, an electronic message about the item of interest.
2. The method of claim 1 , wherein the current location corresponds to a retail store.
3. The method of claim 1 , wherein the sellable item is further determined to be an item of interest based on time spent in a second area of the establishment.
4. The method of claim 1 , wherein the sellable item is further determined to be an item of interest based on demographics of a user of the mobile device.
5. The method of claim 1 wherein the sellable item is further determined to be an item of interest based on activities of a user of the mobile device in the first area.
6. The method of claim 1 , wherein the electronic message comprises an advertisement.
7. The method of claim 6 , wherein the electronic message comprises at least one of a coupon or directions.
8. The method of claim 7 , wherein the electronic message is delivered to the mobile device.
9. The method of claim 1 , wherein the location history comprises multiple locations that are analyzed corresponding to locations categorized as being similar to one another.
10. The method of claim 1 , wherein the location history comprises specific locations in a store and further includes a time period beyond one day.
11. A computer readable storage medium that is not a propagating signal, the computer readable storage medium comprising executable instructions that when executed by a processor cause the processor to effectuate operations comprising:
determining a current location of a mobile device;
analyzing a location history for previous activities at the current location, the location history comprising:
tracked locations that were tracked over a period of time; and
a duration of time spent at each tracked location of the tracked locations;
determining, by analyzing the location history that a sellable item is an item of interest based on:
a frequency of visits by the mobile device at the current location;
time spent in a first area of an establishment corresponding to the current location;
the sellable item being visited at two different tracked locations;
a first duration of time spent at a first location of the two different tracked locations being longer than a second duration of time spent at a second location of the two different tracked locations; and
the first duration occurring more recently than the second duration; and
sending an electronic message about the item of interest.
12. The computer readable storage medium of claim 11 , wherein the sellable item is further determined to be an item of interest based on time spent in a first area of an establishment corresponding to the current location.
13. The computer readable storage medium of claim 12 , wherein the sellable item is further determined to be an item of interest based on time spent in a second area of the establishment.
14. The computer readable storage medium of claim 11 , wherein the location history comprises multiple locations that are analyzed corresponding to locations categorized as being similar to one another.
15. A server comprising:
a processor; and
memory coupled to the processor, the memory comprising executable instructions that when executed by the processor cause the processor to effectuate operations comprising:
determining a current location of a mobile device;
analyzing a location history for previous activities at the current location, the location history comprising:
tracked locations that were tracked over a period of time; and
a duration of time spent at each tracked location of the tracked locations;
determining, by analyzing the location history, that a sellable item is an item of interest based on:
a frequency of visits by the mobile device at the current location;
time spent in a first area of an establishment corresponding to the current location;
the sellable item being visited at two different tracked locations;
a first duration of time spent at a first location of the two different tracked locations being longer than a second duration of time spent at a second location of the two different tracked locations; and
the first duration occurring more recently than the second duration; and
sending an electronic message about the item of interest.
16. The server of claim 15 , the operations further comprising:
receiving an indication of a first area of a current location of a mobile device, the first area identified by detection of a signal emitted from a radio-frequency identification tag.
17. The server of claim 16 , wherein the indication of user interest is further determined based on time spent in the first area of an establishment corresponding to the current location.