Method of driving image display apparatus

1. A method of driving an image display apparatus that includes a plurality of pixel circuits each provided with a light emitting unit and a driving unit that is electrically connected to the light emitting unit and controls light emission of the light emitting unit, the method comprising:

feeding the pixel circuit with an image signal corresponding to light emission luminance of the light emitting unit;

charging a device capacitance of the light emitting unit by applying a reverse bias voltage to the light emitting unit after feeding the pixel circuit with the image signal; and

causing the light emitting unit to emit light based on the image signal,

wherein the reverse bias voltage is applied by changing a potential of a power source line that is electrically connected to the light emitting unit and the driving unit from a first potential to a second potential,

wherein the device capacitance of the light emitting unit is discharged after the potential of the power source line is changed from the second potential to a third potential during a light emission period in which the light emitting unit emits light, and

wherein the light emitting unit is not to allow current flow therethrough until the device capacitance of the light emitting unit is discharged.

2. The method of driving an image display apparatus according to claim 1 , wherein the light emitting unit and the driving unit are electrically connected in series with each other upon applying the reverse bias voltage to the light emitting unit and causing the light emitting unit to emit light.

3. The method of driving an image display apparatus according to claim 1 , wherein the light emitting unit includes an organic light emitting device,

the driving unit includes a thin film transistor, and

a capacitance of the organic light emitting device is larger than a parasitic capacitance between a source and a drain of the thin film transistor.