Determination of originality of content

1. A method of making a determination of originality of content including:

determining whether there are any matching content objects that match the content;

in the event that it is determined that there are one or more matching content objects:

analyzing at least one originality factor related to the content, wherein the at least one originality factor is independent of a time when the content is detected, wherein analyzing is performed by a computer processor, wherein the at least one originality factor is related to whether a host or a claimed owner of the content is registered, authenticated, or legally bound;

based on the analysis of the at least one originality factor, automatically making a determination of originality, the determination of originality comprising an originality score that indicates an extent to which the content is an authorized version of the content served by a site that is authorized to present the content; and

outputting the determination of originality for use by an advertising network to determine whether or how to provide advertising revenue or other benefit based at least in part on the determination.

2. A method as recited in claim 1 , wherein the determination includes whether the content is most likely original.

3. A method as recited in claim 1 , wherein the at least one originality factor includes direct or indirect attribution to the content.

4. A method as recited in claim 3 , wherein the attribution includes one or more links.

5. A method as recited in claim 1 , wherein the at least one originality factor includes a quality of the content.

6. A method as recited in claim 1 , wherein the at least one originality factor includes an extent of duplication.

7. A method as recited in claim 6 , wherein the extent of duplication includes a number of matches.

8. A method as recited in claim 6 , wherein the extent of duplication includes a number of matches that provides attribution.

9. A method as recited in claim 1 , wherein at least one of the originality factors includes reputation of a host or a claimed owner of the content.

10. A method as recited in claim 9 , wherein reputation is based on direct or indirect attribution to a web location or content associated with the host or the claimed user.

11. A method as recited in claim 9 , wherein reputation is based on attribution from a web location associated with the host or the claimed user.

12. A method as recited in claim 1 , further including analyzing at least one originality factor related to matching content.

13. A method as recited in claim 1 , further including determining a time associated with the content.

14. A method as recited in claim 13 , wherein the time includes a time stamp of the content, matching content, or attributing content.

15. A method as recited in claim 1 , further including providing the determination to a search engine, an advertising network, or a content host.

16. A method as recited in claim 1 , wherein a search engine is configured to display search results based at least in part on the determination.

17. A method as recited in claim 1 , wherein a search engine is configured to order, determine the inclusion of, or otherwise indicate originality in the display of search results based at least in part on the determination.

18. A method as recited in claim 1 , wherein content is presented with an indication of originality.

19. A method as recited in claim 1 , wherein the content is a first content object in a collection of content and further including designating the collection of content based at least in part on the determination of originality of the first content object.

20. A method as recited in claim 1 , wherein the content is a first content object in a collection of content and further including designating the collection of content based at least in part on whether the first content object is properly attributed.

21. A method as recited in claim 1 , wherein analyzing includes determining whether there is content on other sites that match the content.

22. A method as recited in claim 21 , further including:

in the event that it is determined that there is not content on other sites that match the content, designating the content as original.

23. A method of making a determination of originality of content including:

determining whether there are any matching content objects that match the content;

in the event that it is determined that there are one or more matching content objects:

analyzing at least one originality factor related to the content, wherein the at least one originality factor is independent of a time when the content is detected, wherein analyzing is performed by a computer processor, wherein the at least one originality factor includes similarity to one or more matches, and wherein the similarity includes whether the content is a subset of one or more matches, a superset of one or more matches, or identical to one or more matches;

based on the analysis of the at least one originality factor, automatically making a determination of originality, the determination of originality comprising an originality score that indicates an extent to which the content is an authorized version of the content served by a site that is authorized to present the content; and

outputting the determination of originality for use by an advertising network to determine whether or how to provide advertising revenue or other benefit based at least in part on the determination.

24. A system for making a determination of originality of content including:

a processor configured to:

determine whether there are any matching content objects that match the content;

in the event that it is determined that there are one or more matching content objects:

analyze at least one originality factor related to the content, wherein the at least one originality factor is independent of a time when the content is detected, wherein the at least one originality factor includes similarity to one or more matches, and wherein the similarity includes whether the content is a subset of one or more matches, a superset of one or more matches, or identical to one or more matches;

based on the analysis of the at least one originality factor, automatically make a determination of originality, the determination of originality comprising an originality score that indicates an extent to which the content is an authorized version of the content served by a site that is authorized to present the content; and

determine whether or how to provide advertising revenue or other benefit based at least in part on the determination;

a memory coupled with the processor, wherein the memory provides the processor with instructions.

25. A computer program product for making a determination of originality of content, the computer program product being embodied in a non-transitory computer readable medium and comprising computer instructions for:

determining whether there are any matching content objects that match the content;

in the event that it is determined that there are one or more matching content objects:

analyzing at least one originality factor related to the content, wherein the at least one originality factor is independent of a time when the content is detected, wherein the at least one originality factor includes similarity to one or more matches, and wherein the similarity includes whether the content is a subset of one or more matches, a superset of one or more matches, or identical to one or more matches;

based on the analysis of the at least one originality factor, automatically making a determination of originality, the determination of originality comprising an originality score that indicates an extent to which the content is an authorized version of the content served by a site that is authorized to present the content; and

determining whether or how to provide advertising revenue or other benefit based at least in part on the determination.