Automatic message selection with a chatbot
Disclosed is a novel system and process to use information gathered by a chatbot system including explanations why a potential customer is discontinuing a transaction. The transaction in one example is a sales transaction. This information is associated with the potential customer. Using this information, the present invention enhances the message targeting by advertisers and remarketing system for the identified potential customer. The advertisers and remarketing systems use the information from the chatbot system to automatically select messaging and advertisements.
1. A computer-implemented method for advertising selection, the method comprising:
presenting at least one chatbot on a system of a first party as part of at least one messaging window of a web page document of a second party, wherein the chatbot including at least one of initial greeting and a picture of an agent is customized to a specific user of the system based on at least one of a geographic location, age, and gender associated with the specific user;
receiving information from the system of the first party, in response to the chatbot, wherein the information includes at least one explanation by the first party for discontinuing a transaction with the second party;
associating the information received with the first party;
selecting at least one advertisement from a third party an advertisement database of a third party with the information received, and wherein a web-based management console is hosted by the third party to manage the chatbot; and
sending, after a settable period of time, the advertisement to the first party.
2. The method of claim 1 , wherein the transaction with the second party includes a sales-related transaction for a purchase of at least one of a good and a service from the second party.
3. The method of claim 1 , wherein the transaction with the second party includes at least one of a lead form for:
insurance;
mortgage;
a loan;
debt counseling;
a credit card; and
a pre-paid card.
4. The method of claim 1 , further comprising:
retrieving at least one http cookie from the computer of the first party, and wherein the selecting the at least one advertisement from the advertisement database of the third party includes using the http cookie.
5. The method of claim 1 , further comprising:
retrieving at least one http cookie placed by the third party from the computer of the first party, and wherein the selecting the at least one advertisement from the advertisement database of the third party includes using the http cookie.
6. The method of claim 1 , wherein the sending, after the settable period of time, the advertisement to the first party using at least one of:
the chatbot;
a text message;
an email message;
a voice message;
a banner advertisement;
a print advertisement in print media;
a broadcast advertisement; and
a postal mail advertisement.
7. The method of claim 1 , wherein the explanation includes shipping is too expensive.
8. The method of claim 1 , wherein the explanation includes shipping is not available to a shipping address provided by the first party.
9. The method of claim 2 , wherein the explanation includes a selection of the at least one of the good and the service offered by the second party is limited.
10. The method of claim 2 , wherein the explanation includes financing is necessary to complete a purchase of the at least one of the good and the service offered by the second party.
11. The method of claim 1 , wherein the explanation by the first party for discontinuing the transaction includes at least one of an inadequate security of the web page of the second party and the user is on a public computer.
12. The method of claim 1 , wherein the explanation includes at least one of:
an inconvenient time, and
an inconvenient location of the computer of the first party
to complete the transaction with the second party.
13. The method of claim 1 , further comprising:
at least one trigger to launch the chatbot.
14. The method of claim 13 , wherein the at least one trigger to launch the chatbot includes one or more of the following:
leaving the web page;
selecting specific links;
change in domain;
abandon shopping cart;
minimizing a web page;
inactivity timer expiring;
selection of click to chat button; and
cursor position on the web page.
15. A system for advertising selection, the system comprising:
a computer memory capable of storing machine instructions; and
a processor in communication with said computer memory, said processor configured to access the memory, the processor performing
presenting at least one chatbot on a system of a first party as part of at least one messaging window of a web page document of a second party, wherein the chatbot including at least one of initial greeting and a picture of an agent is customized to a specific user of the system based on at least one of a geographic location, age, and gender associated with the specific user;
receiving information from the system of the first party, in response to the chatbot, wherein the information includes at least one explanation by the first party for discontinuing a transaction with the second party;
associating the information received with the first party;
selecting at least one advertisement from an advertisement database of a third party with the information received, and wherein a web-based management console is hosted by the third party to manage the chatbot; and
sending, after a settable period of time, the advertisement to the first party.
16. The system of claim 15 , wherein the transaction with the second party includes a sales-related transaction for a purchase of at least one of a good and a service from the second party.
17. The system of claim 15 , wherein the transaction with the second party includes at least one of a lead form for:
insurance;
mortgage;
a loan;
debt counseling;
a credit card; and
a pre-paid card.
18. The system of claim 15 , further comprising:
retrieving at least one http cookie from the computer of the first party, and wherein the selecting the at least one advertisement from the advertisement database of the third party includes using the http cookie.
19. A non-transitory computer program product tangibly embodying computer readable non-transitory instructions which, when implemented, cause a computer to carry out the steps of a method for advertising selection, comprising:
presenting at least one chatbot on a system of a first party as part of at least one messaging window of a web page document of a second party, wherein the chatbot including at least one of initial greeting and a picture of an agent is customized to a specific user of the system based on at least one of a geographic location, age, and gender associated with the specific user;
receiving information from the system of the first party, in response to the chatbot, wherein the information includes at least one explanation by the first party for discontinuing a transaction with the second party;
associating the information received with the first party;
selecting at least one advertisement from an advertisement database of a third party with the information received, and wherein a web-based management console is hosted by the third party to manage the chatbot; and
sending, after a settable period of time, the advertisement to the first party.
20. The computer program product of claim 19 , wherein the transaction with the second party includes a sales-related transaction for a purchase of at least one of a good and a service from the second party.