Tester display fixture

1. A display fixture comprising:

a base unit having a support portion including a rear support tier that extends a width of the base unit and a front support tier that extends the width of the base unit, the front support tier having an upper surface that forms a tray receptacle and is located forward of the rear support tier, the rear support tier having a top surface that is located above the upper surface of the front support tier;

at least one tester tray assembly supported in the tray receptacle of the front support tier; the at least one tester tray assembly including a tray that has at least one product receptacle for holding a tester product and a rotatable cover that covers and uncovers the tray of tester product, wherein the cover has a lid and a hinge attached to one end of the lid; wherein the hinge further comprises an elongated leg portion; and

an elongated channel extending the width of the base unit and secured to the top surface of the rear support tier, the elongated channel including a front retaining portion that has a hook member that forms a second channel; wherein the elongated leg portion of the hinge of the cover is inserted within the second channel of the hook member in order to retain the cover on the display fixture behind the tray.

2. The display fixture of claim 1 , wherein the elongated channel further comprises a back retaining portion.

3. The display fixture of claim 2 , wherein the elongated channel further comprises an indicia retaining portion located between the front retaining portion and the back retaining portion, wherein the indicia retaining portion comprises a curved member and is configured to receive sheet material having indicia.

4. The display fixture of claim 1 , wherein the second channel of the hook member comprises a plurality of grippers for retaining the hinge of the cover.

5. The display fixture of claim 2 , further comprising a test product divider assembly supported by the rear support tier and secured to the base unit by the back retaining portion of the elongated channel, wherein the test product divider assembly comprises a first divider strip, a second divider strip, a back riser and a plurality of dividers, the first divider strip including a plurality of first slots and the second divider strip including a plurality of second slots.

6. The display fixture of claim 5 , wherein the back retaining portion of the elongated channel comprises a first recessed member configured to receive the first divider strip of the test product divider assembly and a second recessed member configured to receive the second divider strip of the test product divider assembly.

7. The display fixture of claim 5 , wherein each of the plurality of dividers comprises a front edge and a bottom edge, the front edge configured to be inserted into one of the plurality of first slots in the first divider strip and the bottom edge configured to be inserted into one of the plurality of second slots in the second divider strip.

8. The display fixture of claim 7 , wherein a first divider and a second divider are inserted into the first divider strip and the second divider strip to define a tester product holder for holding a second tester product.

9. The display fixture of claim 8 , wherein the test product divider assembly further comprises a back riser lens configured to receive a sheet material having indicia.

10. The display fixture of claim 9 , wherein the indicia on the sheet material comprises a plurality of tester product graphical representations spaced apart from each other such that each tester product graphical representation is located immediately behind a corresponding tester product in the tester product holder and between two dividers.

11. A display fixture comprising:

a support unit including a rear support portion and a front support portion, wherein the rear support portion is located above and behind the front support portion;

at least one tester tray supported by the front support portion;

at least one tester cover having a hinge portion and a lid portion, the lid portion being rotatable about the hinge portion to cover and uncover the at least one tester tray;

an elongated channel secured to the support unit and including a front portion having a hook member that retains the hinge portion of the tester product cover and a back retaining portion having a substantially vertical wall and a substantially horizontal wall joined together at a corner; and

a test product divider assembly comprising a first divider strip, a second divider strip, a back riser and a plurality of dividers, the first divider strip including a plurality of first slots and the second divider strip including a plurality of second slots, each of the plurality of slots in the first divider strip is configured to receive a front edge of one of the plurality of dividers, and each of the plurality of slots in the second divider strip is configured to receive a bottom edge of one of the plurality of dividers;

wherein the substantially vertical wall of the back retaining portion of the elongated channel comprises a first recessed member that receives the first divider strip of the test product divider assembly and wherein the substantially horizontal wall of the back retaining portion of the elongated channel comprises a second recessed member that receives the second divider strip of the test product divider assembly in order to secure the plurality of dividers to the rear support portion.

12. The display fixture of claim 11 , wherein the product divider assembly is further defined by a back riser lens being attached to the back riser so that the back lens is located behind the plurality of tester dividers.

13. The display fixture of claim 11 , wherein the elongated channel further comprises an indicia retaining portion located between the front retaining portion and the back retaining portion, wherein the indicia retaining portion is configured to receive sheet material having printed indicia and a flexible lens.