Synchronization of advertisment display updates with user revisitation rates
Techniques for displaying advertisements on web pages are provided. A revisitation rate for views of a web page by a user population is determined. A refresh rate for an advertisement space on the web page is synchronized with the determined revisitation rate. An advertisement is selected to be displayed at the advertisement space at a particular refresh time of the synchronized refresh rate. The advertisement is selected based at least on a difference between a content of the web page at the particular refresh time and a content of the web page at a previous refresh time of the synchronized refresh rate.
1. A method for displaying advertisements on web pages, comprising:
determining a revisitation rate for views of a web page by a user population;
synchronizing a refresh rate for an advertisement space on the web page with the determined revisitation rate; and
selecting an advertisement to be displayed at the advertisement space at a particular refresh time of the synchronized refresh rate based at least on a difference between a content of the web page at the particular refresh time and a content of the web page at a previous refresh time of the synchronized refresh rate of, wherein said synchronizing comprises:
calculating the synchronized refresh rate by dividing the determined revisitation rate by N, where N is an integer greater than 1.
2. A system for displaying advertisements on web pages, comprising:
a revisitation rate determiner, at least partially implemented by a computer, configured to determine a revisitation rate for views of a web page by a user population;
a refresh rate synchronizer configured to synchronize a refresh rate for an advertisement space on the web page with the determined revisitation rate; and
an advertisement selector configured to select an advertisement to be displayed at the advertisement space at a particular refresh time of the synchronized refresh rate based at least on a difference between a content of the web page at the particular refresh time and a content of the web page at a previous refresh time of the synchronized refresh rate, wherein the refresh rate synchronizer comprises:
a revisitation rate scaler configured to calculate the synchronized refresh rate by dividing the determined revisitation rate by N, where N is an integer greater than 1.
3. A computer program product comprising a computer readable medium having computer program logic recorded thereon for enabling a processor to display advertisements on web pages, comprising:
means for determining a revisitation rate for views of a web page by a user population;
means for synchronizing a refresh rate for an advertisement space on the web page with the determined revisitation rate; and
means for selecting an advertisement to be displayed at the advertisement space at a particular refresh time of the synchronized refresh rate based at least on a difference between a content of the web page at the particular refresh time and a content of the web page at a previous refresh time of the synchronized refresh rate, wherein the means for synchronizing comprises:
means for calculating the synchronized refresh rate by dividing the determined revisitation rate by N, where N is an integer greater than 1.