Method and system for out-of-home proximity marketing and for delivering awarness information of general interest
View Patent ↗The method comprises: programming a plurality of dispersed computer units for receiving and transmitting information from a centralized computer unit independently located with respect to that plurality of computer units, each of the latter being provided with a wireless transceiver, Bluetooth type, for collecting, storing and transmitting ID data from OBEX capable wireless devices situated at range of the computer units; providing a plurality of displaying units, each located adjacent to the plurality of computer units; and programming the centralized computer unit for: receiving the ID data, storing information from sponsors to be displayed on plurality of displaying units and to the wireless devices. General interest information is also send to the former and latter. For carrying out the method the system comprises computer and displaying units and a centralized computerized unit.
1. A system for out-of-home proximity marketing and for delivering awareness information of general interest comprising:
A. A plurality of computer units, geographically dispersed in a plurality of zones with relatively high number of transient people,
a. each of said plurality of computer units is programmed to receive and transmit information fed by a central source, away from said geographically dispersed locations; and
b. said computer units transmit information using OBEX and similar protocols which is accepted or rejected by recipients on a per-message basis; and
c. each of said plurality of computer units being provided with a Bluetooth wireless transceiver is capable to collect, store and transmit wireless ID data from users of a multiplicity of wireless devices, each of the latter being OBEX or similar protocol capable and being situated in a surrounding area of each of said plurality of computer units;
B. A plurality of digital displaying units located in proximity of said plurality of computer units, each one of said plurality of digital displaying units being connected to an adjacent one of said plurality of computer units, said plurality of computer units being programmed to identify and collect wireless ID data from users of said wireless devices;
C. A central computerized unit located apart from said plurality of computer units and said digital displaying units and programmed to:
a. store said wireless information received from said plurality of computer units concerning wireless ID data from the users of said wireless devices;
b. store information, provided by sponsors, to be displayed on the plurality of said digital displaying units and adapted to be transmitted to the users of said wireless devices;
d. collect and filter information of general interest from digital sources, such as Internet; and
d. organize stored information, provided by sponsors, to be displayed on said plurality of said digital displaying units and to be transmitted to said users of said of multiplicity of wireless devices and select information from said digital sources in order to selectively feed each one of said plurality of displaying units and eventually reach each one of said users of said multiplicity of wireless devices, in both cases via its adjacent one of said plurality of computer units, in both cases via its adjacent one of said plurality of computer units.