Providing advertising
The present disclosure includes a system and methods for providing advertising. In some implementations, a method includes associating a plurality of ad spaces of at least two different types as a unit. The unit is offered to one or more advertisers for purchase.
1. A computer implemented method, comprising:
identifying a first space in unsold ad spaces in video content;
determining, by a processor, a type associated with the first space;
identifying a second different space in the unsold ad spaces;
determining, by a processor, a type associated with the second different space, wherein the type associated with the first space is different than the type associated with the second different space;
determining, by a processor, that a time for presentation of content in the first space is concurrent with a time for presentation of content in the second different space;
bundling the first space and the second different space to form a unit that will enable a single purchaser to present content in both the first space and the second different space at a same time;
offering the unit to one or more advertisers through an on line auction; and
selling the unit to the single purchaser based on results of the on line auction.
2. The method of claim 1 , wherein the at least one of unsold ad spaces comprises an ad space for presenting an advertisement through a stand-alone display or an ad space for presenting an advertisement through a computer in response at least to a proximity of the computer to the standalone display.
3. The method of claim 1 , wherein the unit is associated with a period of time for simultaneously displaying at least two advertisements through different types of media.
4. The method of claim 1 , wherein the unit is associated with a geographic location for proximately displaying two advertisements through different types of media.
5. The method of claim 1 wherein bids in the online auction below a certain percentage of a specified rate are not accepted.
6. The method of claim 1 wherein one or more of the plurality of unsold ad spaces is associated with a formula for determining a rate.
7. A system comprising:
storage media having instructions encoded thereon;
one or more processors operable to execute the instructions to perform operations comprising:
identifying a first space in unsold ad spaces;
determining a type associated with the first space;
identifying a second different space in the unsold ad spaces;
determining a type associated with the second different space, wherein the type associated with the first space is different than the type associated with the second different space;
determining that a time for presentation of content in the first space is concurrent with a time for presentation of content in the second different space;
bundling the first space and the second different space to form a unit that will enable a single purchaser to present content in both the first space and the second different space at a same time;
offering the unit to one or more advertisers through an on line auction; and
selling the unit to the single purchaser based on results of the on line auction.
8. The system of claim 7 , wherein the at least one of the unsold ad spaces comprises an ad space for presenting an advertisement through a stand-alone display or an ad space for presenting an advertisement through a computer in response at least to a proximity of the computer to the stand alone display.
9. The system of claim 7 , wherein the unit is associated with a period of time for simultaneously displaying at least two advertisements through different types of media.
10. The system of claim 7 , wherein the unit is associated with a geographic location for proximately displaying two advertisements through different types of media.
11. The system of claim 7 wherein bids in the online auction below a certain percentage of a specified rate are not accepted.
12. The system of claim 7 wherein one or more of the plurality of unsold ad spaces is associated with a formula for determining a rate.