Method and apparatus for improved digital rights management

1. A method for playing digital content, comprising the steps of:

receiving a particular piece of rental digital content;

determining, by a processing unit within a computing device, a beginning of a rental window for the particular rental digital content;

storing the beginning of the rental window value within a storage device within the computing device;

determining, by the processing unit, an end of the rental window for the particular rental digital content;

storing the end of the rental window value within the storage device;

determining, by a processing unit within a computing device, a beginning of a play window for the particular rental digital content;

storing the beginning of the play window value within the storage device;

determining, by the processing unit, an end of the play window for the particular rental digital content, wherein the play window is shorter in length than the rental window;

storing the end of the play window value within the storage device;

playing the particular rental digital content on the computing device only during the time period between the beginning and end of the rental window and between the beginning and end of the play window; and

determining whether a system clock of the computing device has been tampered with by comparing a current clock value of the system clock against one or more of: the beginning of the rental window value and the beginning of the play window value,

wherein a request to play the particular rental digital content is denied if the system clock has been tampered with.

2. The method of claim 1 , wherein determining whether a system clock of the computing device has been tampered with comprises:

monitoring clock values of the system clock at periodic intervals; and

determining whether a current clock value of the system clock is earlier than a previous clock value.

3. The method of claim 1 , wherein the particular piece of rental digital content comprises at least one of video content and audio content.

4. The method of claim 1 , further comprising providing, by a server, the beginning of the rental window to the computing device.

5. The method of claim 4 , wherein the providing step occurs over a wireless network.

6. The method of claim 1 , wherein the computing device is a mobile device.

7. The method of claim 2 , further comprising:

denying a request to play the particular rental digital content when a current clock value of the system clock is earlier than one of the beginning of the rental window value and the beginning of the play window value.

8. The method of claim 5 , wherein the wireless network comprises one of a 3G network and a 4G network.

9. A computing device for playing digital content, comprising:

a processing unit that is configured to determine a beginning of a rental window, an end of the rental window, a beginning of a play window, and an end of the play window; and

a storage device for storing values for the beginning of the rental window, end of the rental window, beginning of the play window, and end of the play window;

wherein the processing unit is further configured to play a particular piece of rental digital content on the computing device only during the time period between the beginning of the rental window and end of the rental window and between the beginning of the play window and the end of the play window;

wherein the processing unit is further configured to determine whether a system clock of the computing device has been tampered with by comparing a current clock value of the system clock against one or more of: the beginning of the rental window value and the beginning of the play window value; and

wherein a request to play the particular piece of rental digital content is denied if the system clock has been tampered with.

10. The system of claim 9 , wherein determining whether a system clock of the computing device has been tampered with comprises:

monitoring clock values of the system clock at periodic intervals; and

determining whether a current clock value of the system clock is earlier than a previous clock value.

11. The system of claim 9 , wherein the particular piece of rental digital content comprises at least one of video content and audio content.

12. The system of claim 9 , wherein the computing device is configured to obtain a value for the beginning of the rental window from a server over a network.

13. The system of claim 12 , wherein the network comprises a wireless network.

14. The system of claim 9 , wherein the computing device is a mobile device.

15. The system of claim 13 , wherein the processing unit is further configured to deny a request to play the particular piece of rental digital content when a current clock value of the system clock is earlier than one of the beginning of the rental window value and the beginning of the play window value.

16. The system of claim 13 , wherein the wireless network comprises one of a 3G network and a 4G network.