Generating ad insertion metadata at program file load time

1. A method comprising:

submitting one or more video program file comprising an ad break for storage by one or more video server;

the act of submitting the video program file for storage by the video server triggering logic to scan the video program file to identify information about a location of the ad break and a duration of the ad break in the video program file;

storing the video program file and information about the location of the ad break and the duration of the ad break in a database external to the video program file in a manner that provides the video server with access to both the video program file and the location of the ad break and the duration of the ad break;

associating the video program file with the location of the ad break and the duration of the ad break in the database external to the video program file;

removing the ad break from the video program file prior to streaming the video program file from the video server; and

wherein the logic to scan the video program file identifies the location of the ad break and the duration of the ad break during generation of fast-scan information for fast forward or rewind of the video program file.

2. The method of claim 1 , wherein the logic to scan the video program file further comprises:

logic to identify a cue packet in the video program file and to apply the cue packet to generate metadata describing the location of the ad break and the duration of the ad break.

3. The method of claim 2 , wherein the logic to identify the cue packet in the video program file further comprises:

logic to identify an SCTE-35 cue packet.

4. The method of claim 1 , wherein removing the location of the ad break and the duration of the ad break from the video program file further comprises:

removing a cue packet from the video program file.

5. The method of claim 1 , further comprising:

determining advertising content to provide in association with the video program file according to information of at least one order for the video program file.

6. The method of claim 5 , wherein determining the advertising content further comprises:

determining the advertising content according to information about at least one subscriber placing the order for the video program file.

7. The method of claim 5 , wherein determining the advertising content further comprises:

determining the advertising content according to at least one of a time or times of day, day or days of a week and-or year, or one or more locations of at least one subscriber placing the order for the video program file.

8. A video server comprising:

machine memory and one or more circuits comprising logic to stream one or more video program files;

machine memory or circuits comprising logic to apply, while streaming the video program file, ad break information derived from the video program file and stored in a database external to the video program file prior to streaming the video program file, and to stream advertising content for the video program file at an ad break location and for an ad break duration defined by the ad break information, and to remove the ad break information from the video program file prior to streaming the video program file,

machine memory or circuits comprising logic to submit one or more video program file comprising an ad break for storage by one or more video server; and

machine memory or circuits comprising logic to scan the video program file to identify the ad break information configured to operate when the video program file is stored on a video server and to identify the ad break information and the ad break duration during processing to generate fast-scan information for fast forward or rewind of the video program file.

9. The video server of claim 8 , comprising:

logic to control a splice of the advertising content into the video program file at the ad break location.

10. A system comprising:

one or more video server for streaming at least one video program file comprising an ad break;

machine memory or circuits comprising logic to scan the video program file to identify an ad break location and an ad break duration, the logic to scan the video program file triggered by loading of the video program file onto the video server for storage by the video server;

logic to store the video program file on the video server and to operate one or more database external to the video program file to associate the ad break location and the ad break duration with the video program file, and to remove the ad break from the video program file prior to streaming the video program file; and

wherein the logic to scan the video program file identifies the ad break location and the ad break duration during processing to generate fast-scan information for fast forward or rewind of the video program file.

11. The system of claim 10 , further comprising:

logic to identify a cue packet in the video program file and to apply the cue packet to generate metadata describing the ad break location and the ad break duration.

12. The system of claim 11 , wherein the cue packet is an SCTE-35 cue packet.

13. The system of claim 10 , further comprising: one or more ad server;

logic to select advertising to associate with the video program file prior to receiving an order for the video program file; and

logic to stream the advertising during streaming of the video program file in fulfillment of an order for the video program file.

14. The system of claim 10 , further comprising:

logic to select advertising based upon at least one of demographics and-or location of a subscriber placing an order for the video program file; and

logic to stream the advertising during streaming of the video program file in fulfillment of the order.