Method and system for indirect control of a website

1. A method of indirectly controlling a web site, comprising:

transmitting, by a first server, a first message including first data;

receiving, from a second server, a second message including second data, wherein the second data is to be incorporated within a unique machine-readable code, and wherein the second message includes at least one value that is not included in the first message;

generating the unique machine-readable code, wherein the unique machine-readable code is a unique session identity code;

displaying a unique machine-readable code on a display of a specific display device, wherein the unique machine readable code is unique to the specific display device displaying contents from a website through a server, and the unique machine-readable code is readable by a user communication device, the user communication device being able to communicate with the server through a communications path not involving an input device associated with the specific display device;

receiving commands to control content displayed through the server from the user communication device, the commands including the identity of the specific display device by the displayed unique machine readable code read by the user communication device; and

changing the content displayed on the specific display device.

2. A system for indirectly controlling a web site, comprising:

a server configured to:

transmit a first message including first data to be incorporated into a unique machine-readable code,

receive, from a second server, a second message including second data, wherein the second data is to be incorporated within the unique machine-readable code, and wherein the second message includes at least one value that is not included in the first message, and

generate the unique machine-readable code, wherein the unique machine-readable code is a unique session identity code; and

a display configured to:

display contents from a website through the server, wherein the contents comprise a unique machine-readable code unique to the display device, wherein a user communication device configured to read the unique machine-readable code communicates with the server through a communications path not involving an input device associated with the display device, and

receive commands to control content displayed through the server, wherein the commands include the identity of the display device by the read unique machine-readable code,

wherein the display device is further configured to change the displayed contents after the user communication device has received commands to control content displayed through the server.

3. A website control device, comprising:

a reader configured to read a unique machine-readable code displayed on an external display device;

a communication interface configured to communicate with an external server through a communication path by (i) transmitting a first message to the external server, wherein the message includes data read from the unique machine-readable code, and (ii) transmitting a second message to the external server, wherein the second message includes command data for controlling a content display of the external display device; and

an input interface configured to receive commands from a user to control content displayed on the external display device through the external server, wherein

the unique machine-readable code includes the identity of the external display device and is a unique session identity code.