Systems and methods for fitness reporting using payment cards

1. A computer-implemented method for tracking fitness data of a cardholder using a fitness payment card and a fitness tracking computing device in communication with a memory, said method comprising:

storing registration data within the memory, wherein the registration data includes an account identifier associated with the fitness payment card and the cardholder;

receiving, by the fitness tracking computing device, a fitness data transfer message that includes the registration data and the fitness data of the cardholder, wherein the fitness data is collected by the fitness payment card;

determining that the fitness payment card is registered in a fitness tracking program based on the registration data;

electronically generating a fitness report including at least the fitness data of the cardholder; and

providing the fitness report to the cardholder, wherein the fitness report is displayed on the fitness payment card.

2. The computer-implemented method of claim 1 , wherein providing the fitness report to the cardholder further comprises facilitating display of the fitness report on at least one of:

a monthly billing statement of the cardholder; and

a client device.

3. The computer-implemented method of claim 1 , wherein the fitness data comprises at least one of a number of steps taken by the cardholder, a distance travelled by the cardholder, and a route summary including locations travelled by the cardholder.

4. The computer-implemented method of claim 1 , wherein the fitness tracking computing device is associated with at least one of a merchant, a merchant bank, an interchange network, and a payment card issuer.

5. The computer-implemented method of claim 4 , further comprising:

receiving, in response to a transaction by the cardholder, the fitness data transfer message, including the fitness data, and an electronic payment authorization request message associated with the transaction that includes transaction data, wherein transaction data includes at least one of merchant identification data, a requested transaction payment amount, and data descriptive of a purchase type;

processing the electronic payment authorization request message including the transaction data; and

receiving a payment authorization response message that includes at least one of a payment authorization and a payment denial.

6. The computer-implemented method of claim 5 , wherein processing the electronic payment authorization message includes:

parsing the electronic payment authorization request message from the fitness data transfer message; and

storing the fitness data in the memory.

7. The computer-implemented method of claim 5 , wherein the electronic payment authorization request message includes the fitness data transfer message.

8. The computer-implemented method of claim 1 , further comprising providing an incentive to the cardholder based at least in part on the fitness report, wherein the incentive includes at least one of a coupon, at least one reward points, and an advertisement.

9. The computer-implemented method of claim 1 , further comprising:

receiving, by the fitness tracking computing device, competitor fitness data of at least one competitor cardholder;

generating a comparison of the fitness data of the cardholder with the competitor fitness data; and

determining a fitness score of the cardholder based on the comparison, wherein the fitness report further includes the fitness score.

10. A computer system for tracking fitness data of a cardholder, the computer system comprising:

a memory; and

a fitness tracking computing device configured to:

store registration data within the memory, wherein the registration data includes an account identifier associated with a fitness payment card and the cardholder;

receive a fitness data transfer message that includes the registration data and the fitness data of the cardholder, wherein the fitness data is collected by the fitness payment card;

determine that the fitness payment card is registered in a fitness tracking program based on the registration data;

electronically generate a fitness report including at least the fitness data of the cardholder; and

provide the fitness report to the cardholder, wherein the fitness report is displayed on the fitness payment card.

11. The computer system of claim 10 , wherein the fitness tracking computing device is further configured to facilitate display of the fitness report on at least one of:

a monthly billing statement of the cardholder; and

a client device.

12. The computer system of claim 10 , wherein the fitness data comprises at least one of a number of steps taken by the cardholder, a distance travelled by the cardholder, and a route summary including locations travelled by the cardholder.

13. The computer system of claim 10 , wherein the fitness tracking computing device is associated with at least one of a merchant, a merchant bank, an interchange network, and a payment card issuer.

14. The computer system of claim 13 , wherein the fitness tracking computing device is further configured to:

receive, in response to a transaction by the cardholder, an electronic payment authorization request message associated with the transaction that includes data from the fitness data transfer message and transaction data, wherein transaction data includes at least one of merchant identification data, a requested transaction payment amount, and data descriptive of a purchase type;

process the electronic payment authorization request message including the transaction data; and

receive a payment authorization response message that includes at least one of a payment authorization and a payment denial.

15. The computer system of claim 14 , wherein the fitness tracking computing device is further configured to:

parse the electronic payment authorization request message from the fitness data transfer message; and

store the fitness data in the memory.

16. The computer system of claim 14 , wherein the electronic payment authorization request message includes the fitness data transfer message.

17. The computer system of claim 10 , wherein the fitness tracking computing device is further configured to provide an incentive to the cardholder based at least in part on the fitness report, wherein the incentive includes at least one of a coupon, at least one reward points, and an advertisement.

18. The computer system of claim 10 , wherein the fitness tracking computing device is further configured to:

receive competitor fitness data of at least one competitor cardholder;

generate a comparison of the fitness data of the cardholder with the competitor fitness data; and

determine a fitness score of the cardholder based on the comparison, wherein the fitness report includes the fitness score.