Dynamic content display time adjustment

1. A method for determining initial intervals for displaying prompts to download streaming applications, comprising:

streaming, to each of a plurality of computing devices, by a content delivery provider executed by a first computing device, an application executed by the first computing device on behalf of each of the plurality of computing devices;

transmitting, by the content delivery provider, a content item including a prompt for downloading the application to each of the plurality of computing devices after a first initial display interval comprising a predetermined time between beginning streaming of the application and display of the prompt of the content item;

receiving, by the content delivery provider, a first number of positive user interactions with the prompt of the content item after the first initial display interval and a total number of positive user interactions with the prompt of the content item;

determining, by the content delivery provider, that a ratio of the first number of positive user interactions to the total number of positive user interactions exceeds a threshold ratio;

reducing, by the content delivery provider, the first initial display interval to generate a second initial display interval by multiplying the first initial display interval with a ratio of a target first-display quantile divided by the first number of positive user interactions with the prompt of the content item after the first initial display interval, the second initial display interval less than the first initial display interval based on determining that the ratio of the first number of positive user interactions to the total number of positive user interactions exceeds the threshold ratio;

streaming, by the content delivery provider, the application executed by the first computing device to a second computing device; and

transmitting, by the content delivery provider, the content item including the prompt for downloading the application to the second computing device after the second initial display interval, a positive interaction on the prompt at the second computing device directing the content delivery provider to cease streaming of the application to the second computing device after the second initial display interval thereby reducing consumption of resources by the content delivery provider.

2. The method of claim 1 , wherein transmitting the content item including the prompt to each of the plurality of computing devices further comprises:

retransmitting the content item including the prompt to a subset of the plurality of computing devices after a second display interval comprising a first predetermined time between transmitting the content item including the prompt and retransmitting the content item including the prompt, by the content delivery provider, responsive to not receiving a positive user interaction with the prompt of the content item after the first initial display interval.

3. The method of claim 1 , further comprising:

determining, by the content delivery provider, that the received first number of positive user interactions with the prompt of the content item after the first initial display interval divided by the total number of positive user interactions with the prompt of the content item is less than a predetermined first-display interaction ratio; and

wherein calculating the second initial display interval is performed responsive to the determination that the received first number of positive user interactions with the prompt of the content item after the first initial display interval divided by the total number of positive user interactions with the prompt of the content item is less than the predetermined first-display interaction ratio.

4. The method of claim 1 , wherein the target first-display quantile comprises a predetermined first-display interaction ratio multiplied by the total number of positive user interactions with the prompt of the content item.

5. The method of claim 1 , further comprising determining, by the content delivery provider, that the total number of positive user interactions with the prompt of the content item is greater than an optimization data threshold.

6. The method of claim 1 , further comprising determining, by the content delivery provider, that the second initial display interval does not exceed an upper or lower boundary; and wherein transmitting the content item including the prompt to the second computing device, after the second initial display interval, is performed responsive to the determination that the second initial display interval does not exceed the upper or lower boundary.

7. A system for determining initial intervals for displaying prompts to download streaming applications, comprising:

a first computing device in communication with a plurality of computing devices via a network interface of the first computing device, the first computing device executing a virtualization engine and a content delivery server;

wherein the virtualization engine is configured to:

stream, to each of the plurality of computing devices, an application executed by the virtualization engine on behalf of each of the plurality of computing devices, and

transmit a content item including a prompt for downloading the application to each of the plurality of computing devices after a first initial display interval comprising a predetermined time between beginning streaming of the application and display of the prompt of the content item; and

wherein the content delivery server is configured to:

receive a first number of positive user interactions with the prompt of the content item after the first initial display interval and a total number of positive user interactions with the prompt of the content item,

determine that a ratio of the first number of positive user interactions to the total number of positive user interactions exceeds a threshold ratio, and

reduce the first initial display interval to generate a second initial display interval by multiplying the first initial display interval with a ratio of a target threshold first-display quantile divided by the first number of positive user interactions after the first initial display interval, the second initial display interval calculated to be less than the first initial display interval based on determining that the ratio of the first number of positive user interactions to the total number of positive user interactions exceeds the threshold ratio; and

wherein the virtualization engine is further configured to:

stream the application executed by the virtualization engine to a second computing device, and

transmit the content item including the prompt to download the application to the second computing device after the second initial display interval, a positive interaction on the prompt at the second computing device directing the content delivery server to cease streaming of the application to the second computing device after the second initial display interval thereby reducing consumption of resources by the content delivery server.

8. The system of claim 7 , wherein the virtualization engine is further configured to:

retransmit the content item including the prompt to a subset of the plurality of computing devices after a second display interval comprising a second predetermined time between transmitting the content item including the prompt and retransmitting the content item including the prompt, responsive to not receiving a positive user interaction with the prompt of the content item after the first initial display interval.

9. The system of claim 7 , wherein the content delivery server is further configured to determine that the received first number of positive user interactions with the prompt of the content item after the first initial display interval divided by the total number of positive user interactions with the prompt of the content item is less than a predetermined first-display interaction ratio; and

wherein calculating the second initial display interval is performed responsive to the determination that the received first number of positive user interactions with the prompt of the content item after the first initial display interval divided by the total number of positive interactions with the prompt of the content item is less than the predetermined first-display interaction ratio.

10. The system of claim 7 , wherein the target threshold first-display quantile comprises a predetermined first-display positive interaction ratio multiplied by the total number of positive user interactions with the prompt of the content item.

11. The system of claim 7 , wherein the content delivery server is further configured to determine that the total number of positive user interactions with the prompt of the content item is greater than an optimization data threshold.

12. The system of claim 7 , wherein the content delivery server is further configured to determine that the second initial display interval does not exceed an upper or lower boundary; and

wherein transmitting the content item including the prompt to the second computing device, after the second initial display interval, is performed responsive to the determination that the second initial display interval does not exceed the upper or lower boundary.

13. A non-transitory computer-readable storage medium storing instructions that when executed by one or more data processors, cause the one or more data processors to perform operations comprising:

streaming, to each of a plurality of computing devices, an application on behalf of each of the plurality of computing devices;

transmitting a content item including a prompt for downloading the application to each of the plurality of computing devices after a first initial display interval comprising a predetermined time between beginning streaming of the application and display of the prompt of the content item;

receiving a first number of positive user interactions with the prompt of the content item after the first initial display interval and a total number of positive user interactions with the prompt of the content item;

determining that a ratio of the first number of positive user interactions to the total number of positive user interactions exceeds a threshold ratio;

reducing the first initial display interval to generate a second initial display interval by multiplying the first initial display interval with a ratio of a target threshold first-display quantile divided by the first number of positive user interactions with the prompt of the content item after the first initial display interval, the second initial display interval calculated to be less than the first initial display interval based on determining that the ratio of the first number of positive user interactions to the total number of positive user interactions exceeds the threshold ratio;

streaming the application to a second computing device; and

transmitting the content item including the prompt for downloading the application to the second computing device after the second initial display interval, a positive interaction on the prompt at the second computing device directing the one or more data processors to cease streaming of the application to the second computing device after the second initial display interval thereby reducing consumption of resources by the one or more data processors.

14. The non-transitory computer-readable storage medium of claim 13 , wherein execution of the instructions further cause the one or more data processors to:

retransmit the content item including the prompt to a subset of the plurality of computing devices after a second display interval comprising a second predetermined time between transmitting the content item including the prompt and retransmitting the content item including the prompt, responsive to not receiving a positive user interaction with the prompt of the content item after the first initial display interval.