IP Library › Granted Patent US 10,002,375
Granted Patent B1
US 10,002,375 · App. 14/300,764 · Granted Jun 19, 2018

Hashtag shopping and rating

Inventors: James Wallace Scythes (Seattle, WA); Rhys Brooks Trammell (Seattle, WA); Melissa Naarden Burdick (Seattle, WA); Chrystal Kalini Stansell (Seattle, WA); Jeremiah Lee Morgan (Seattle, WA); Alexander Martin Chamas (Seattle, WA)
Assignee: Amazon Technologies, Inc.
G06Q30/0623G06Q30/0282
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Quick Facts
Patent No.
US 10,002,375
App. No.
14/300,764
Granted
Jun 19, 2018
Kind
B1
Abstract

Users of an electronic marketplace may be provided with an interface to suggest associating one or more tag identifiers, such as a hashtag identifier, with items that are offered for sale. Records associating the suggested tag identifiers and items for sale may be stored, and searched by other users, in order to provide purchase recommendations, which may not otherwise be available using product-descriptive searches. For example, tag identifiers may be used to associate products and/or services with events, such as a particular birthday or anniversary, and users can easily search for items based on intuitive tag identifiers, such as #8thbirthday, #10thanniversary, #firsttimedad, etc. The associations between the items and the tag identifiers may be dynamically updated based on various factors.

Claims (34)

1. A system, comprising:

a memory that stores computer-executable instructions; and

a processor configured to access the memory and execute the computer-executable instructions to collectively at least:

during a browsing session associated with a first computing device, initiate presentation of an item via a first interface of the first computing device;

transmit a prompt to the first computing device about a query regarding the item;

receive, from the first computing device, a first response to the question regarding the item;

determine one or more possible tag identifiers to associate with the item based at least in part on the first response;

receive, from the first computing device, a second response indicating that the one or more possible tag identifiers should be associated with the item;

store, in a data store, a record associating the item with one or more of the possible tag identifiers that the second response indicates should be associated with the item;

receive a search request from a second computing device, the search request including a search identifier;

search the data store based at least in part on the search request;

rank any of the one or more tag identifiers associated with the item based at least in part on metadata associated with the one or more tag identifiers; and

provide a response to the second computing device based at least in part on said search, the response including computer code instructions for requesting the item using the search identifier and any of the one or more tag identifiers that have been associated with the item, the search identifier corresponding to any of the one or more tag identifiers based at least in part on historical data analysis.

2. The system of claim 1 , wherein the tag identifiers and the search identifier all begin with a common non-alphanumeric character.

3. The system of claim 1 , wherein the response to the second computing device is further based at least in part on at least one of customer information or social media information that is obtained from a social media site outside of the electronic marketplace.

4. The system of claim 1 , further comprising instructions for ranking a plurality of items that are associated with one of the tag identifiers.

5. The system of claim 4 , further comprising instructions for modifying the ranking of at least one of the plurality of items based at least in part on one or more of seasonal information, social media information, purchase information, promotional information, regional information or customer information.

6. The system of claim 1 , further comprising instructions for providing to the second computing device a plurality of suggested search identifiers, wherein the search request is based at least in part on a selection of the search identifier from among the plurality of suggested search identifiers.

7. The system of claim 6 , wherein the plurality of suggested search identifiers are determined based at least in part on a plain language search request from the second computing device.

8. A computer-readable storage device storing computer-executable instructions that, when executed by one or more computer systems, configure the one or more computer systems to perform operations comprising:

during a browsing session associated with a first computing device, initiate presentation of an item via a first interface of the first computing device;

transmitting a prompt to the first computing device about a query regarding the item;

receiving, from the first computing device, a first response to the query regarding the item;

determining one or more possible tag identifiers to associate with the item based at least in part on the first response;

receiving, from the first computing device, a second response indicating that the one or more possible tag identifiers should be associated with the item;

storing, in a data store, one or more records associating one or more of the possible tag identifiers with the item based at least in part on the second response;

receiving, from a second computing device, a search query including a search identifier;

searching the data store based at least in part on the search query;

ranking any of the one or more tag identifiers associated with the item based at least in part on metadata associated with the one or more tag identifiers; and

providing, to the second computing device, a recommendation in response to the search query including computer code instructions for requesting the item using the search identifier and any of the one or more tag identifiers that have been associated with the item, the search identifier corresponding to any of the one or more tag identifiers based at least in part on historical data analysis.

9. The computer-readable storage device of claim 8 , wherein providing the recommendation is further based at least in part on said ranking.

10. The computer-readable storage device of claim 8 , further comprising instructions for modifying the ranking based at least in part on whether the recommendation is accepted.

11. The computer-readable storage device of claim 8 , wherein providing the recommendation is further based at least in part on user information associated with a user submitting the search query.

12. The system of claim 1 , wherein the tag identifiers include a hashtag.

Assignments (1)
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Dec 28, 2014
From: SCYTHES, JAMES WALLACE; TRAMMELL, RHYS BROOKS; BURDICK, MELISSA NAARDEN; STANSELL, CHRYSTAL KALINI; MORGAN, JEREMIAH LEE; CHAMAS, ALEXANDER MARTIN
To: AMAZON TECHNOLOGIES, INC.
Reel/Frame 034589/0403 →
Cited By (11)
US 12,190,711 US 12,219,082 US 12,219,653 US 12,302,211 US 12,349,035 US 12,375,895 US 12,375,896 US 12,423,762 US 12,432,543 US 12,604,368 US 12,615,500