Application for transaction information delivery

1. A method, comprising:

receiving, by a server and over a network from a mobile computing device, recipient reaction information, wherein

the recipient reaction information comprises encoded information obtained by the mobile computing device, and

the encoded information is obtained by the mobile computing device from one of two or more machine-readable representations of two or more respective user experiences separately encoded as information affixed to a physical package;

determining, by the server, that the received recipient reaction information indicates a particular one of the two or more machine-readable representations of the two or more respective user experiences;

associating, by the server, the particular user experience to a record for a transaction associated with the recipient, wherein

the physical package contains at least a first product shipped to the recipient as part of the transaction, and

the associating is performed using the encoded information; and

in response to receiving the recipient reaction information, transmitting by the server, transaction information to the mobile computing device, wherein the transmitted transaction information is associated with the transaction for the first product and usable to perform a user interaction function related to the transaction via the mobile device.

2. The method of claim 1 , wherein

the transaction information comprises a message related to the transaction for delivery to a user of the mobile computing device, and

the user interaction function comprises delivery of the message.

3. The method of claim 1 , wherein

the transaction information comprises a message related to the transaction for delivery to a user of the mobile computing device,

the user interaction function comprises delivery of the message, and

the message comprises a suggestion to purchase a second product.

4. The method of claim 1 , wherein

the transaction information comprises a message related to the transaction for delivery to the recipient of the physical package,

the user interaction function comprises delivery of the message, and

the message comprises a message prepared by a person initiating the transaction for delivery to the recipient of the physical package subsequent to delivery of the physical package.

5. The method of claim 1 , wherein

the transaction information comprises a message related to the transaction for delivery to a user of the mobile computing device,

the user interaction function comprises delivery of the message, and

the message is an inventory of contents of the physical package.

6. The method of claim 1 , wherein

the transaction information comprises a message related to the transaction for delivery to a user of the mobile computing device,

the user interaction function comprises delivery of the message, and

the message offers a discount on a subsequent purchase as a function of a rewards program.

7. The method of claim 1 , wherein

the transaction information comprises a social media update template pre-populated with a suggested endorsement message for a recipient of the physical package to post to a social media network platform as a social media update for viewing by one or more social media connections of the recipient of the physical package,

the social media network platform is a service separate from the server, and

the user interaction function comprises transmission to a social network of the social media update.

8. A non-transitory computer-readable storage medium storing program instructions that when executed cause a server to implement a transaction-related communication system, wherein the transaction-related communication system comprises:

a receipt function for receiving over a network recipient reaction information, wherein the recipient reaction information comprises encoded information obtained from one of two or more machine-readable representations of two or more respective user experiences separately encoded as information affixed to a physical package, the encoded information indicating a particular one of the two or more machine-readable representations of the two or more respective user experiences;

an associating function for associating the recipient reaction information to a record for a transaction associated with the recipient, wherein the associating is performed using the encoded information; and

a transmitting function for transmitting to a mobile computing device, in response to receiving the recipient reaction information, transaction information, wherein the transmitted transaction information is associated with the transaction for the first product and usable to perform a user interaction function related to the transaction.

9. The non-transitory computer-readable storage medium of claim 8 , wherein

the transaction information comprises a social media update template pre-populated with a suggested product endorsement message related to a product shipped in the physical package.

10. The non-transitory computer-readable storage medium of claim 8 , wherein

the user interaction function comprises transmission of feedback to the server, and

the feedback includes an indication of recipient satisfaction with the physical package.

11. The non-transitory computer-readable storage medium of claim 8 , wherein

the encoded information comprises feedback from the recipient of the physical package, and

the feedback includes an indication of satisfaction from the recipient of the physical package.

12. The non-transitory computer-readable storage medium of claim 8 , wherein

the machine readable representation of the encoded information is a two-dimensional barcode.

13. The non-transitory computer-readable storage medium of claim 8 , wherein the encoded information is a uniform reference locator.

14. The non-transitory computer-readable storage medium of claim 8 , wherein the transmitting function is configured for transmitting the transaction information for delivery over an HTTP interface to a web browser.

15. A system, comprising:

one or more computers configured to implement a transaction-related communication system, wherein the transaction-related communication system comprises:

a receiving function for receipt over a network from a mobile computing device recipient reaction information, wherein

the recipient reaction information comprises encoded information obtained by a scanning function of the mobile computing device, and

the encoded information is obtained by the scanning function of the mobile computing device from one of two or more machine-readable representations of two or more respective user experiences separately encoded as information affixed to a physical package, the encoded information indicating a particular one of the two or more machine-readable representations of the two or more respective user experiences;

an associating function for association of the recipient reaction information to a record for a transaction associated with the recipient, wherein the associating is performed using the encoded information; and

a transmitting function for transmitting to the mobile computing device, in response to receiving the recipient reaction information, transaction information, wherein the transmitted transaction information is associated with the transaction for the first product and usable to perform a user interaction function related to the transaction.

16. The system of claim 15 , wherein the transaction information comprises an award message indicating a discount that is assigned as a reward associated with a user profile associated with the transaction using the encoded information.

17. The system of claim 15 , wherein

the transaction information comprises a social media update template populated with a suggested advertising message intended for transmission to a social network, and

the suggested advertising message is an endorsement of an item contained in the physical package.

18. The system of claim 15 , wherein the transaction information is a suggestion to purchase a product.

19. The system of claim 15 , wherein the transaction information is a message offering a discount on a second product based on having received the physical package.

20. The non-transitory computer-readable storage medium of claim 8 , wherein

the transaction information comprises a social media update template pre-populated with a suggested endorsement message for a recipient of the physical package to post to a social media network platform as a social media update for viewing by one or more social media connections of the recipient of the physical package,

the social media network platform is a service separate from the server, and

the user interaction function comprises transmission to a social network of the social media update.