Systems and methods for anonymous construction and indexing of visitor databases using first-party cookies

1. A method for constructing and indexing a database of anonymous visitor tracking, the method executed by one or more processors and comprising:

receiving at least one cookie from a visitor to a first domain name;

based on the at least one cookie, determining whether the visitor has an associated unique identity for the first domain name;

when the visitor has the associated unique identity for the first domain name, updating a record indexed by the associated unique identity with a time at which the visitor navigated to the first domain name;

when the visitor does not have the associated unique identity for the first domain name, determining, for each affiliated domain name in a plurality of affiliated domain names, whether the visitor has an associated unique identity for the affiliated domain name;

when the visitor has the associated unique identity for an affiliated domain name in the plurality of affiliated domain names, updating a record indexed by the associated unique identity with the time at which the visitor navigated to the first domain name as one of the plurality of affiliated domain names;

when the visitor does not have the associated unique identity for the affiliated domain name:

generating a unique identity associated with the visitor and storing the unique identity with the first domain name in an associated identity database;

generating canonical name (CNAME) records that direct the plurality of affiliated domain names to an identity server storing the associated identity database;

updating a record indexed by the generated unique identity with the time at which the visitor navigated to the first domain name; and

generating and transmitting at least one first-party cookie including the unique identity for storage on a device associated with the visitor.

2. The method of claim 1 , further comprising associating the unique identity with a browser program on the device associated with the visitor.

3. The method of claim 2 , further comprising:

generating a client-side script to be executed in the browser program on the device associated with the visitor, wherein the client-side script is configured to transmit a network request to the identity server storing the associated identity database to receive the unique identity associated with the visitor.

4. The method of claim 3 , wherein the client-side script is further configured to store the at least one first-party cookie on the browser program on the device associated with the visitor.

5. The method of claim 4 , wherein the unique identity comprises an identity of at least 256-bits.

6. The method of claim 5 , further comprising transmitting the unique identity and URL data associated with the first domain name to another program configured to construct a database including a history of affiliated domain names viewed by the visitor.

7. The method of claim 3 , wherein the network request transmitted by the client-side script comprises a cross-origin network request to a canonical name in the canonical name records that is mapped to the identity server.

8. A system for constructing and indexing a database of anonymous visitor tracking, the system comprising:

a network interface device;

at least one memory for storing instructions; and

at least one processor that executes the instructions to:

receive at least one cookie from a visitor to a first domain name;

based on the at least one cookie, determining whether the visitor has an associated unique identity for the first domain name;

when the visitor has the associated unique identity for the first domain name, update a record indexed by the associated unique identity with a time at which the visitor navigated to the first domain name;

when the visitor does not have the associated unique identity for the first domain name, determine, for each affiliated domain name in a plurality of affiliated domain names, whether the visitor has an associated unique identity for the affiliated domain name;

when the visitor has the associated unique identity for an affiliated domain name in the plurality of affiliated domain names, update a record indexed by the associated unique identity with the time at which the visitor navigated to the first domain name as one of the plurality of affiliated domain names;

when the visitor does not have the associated unique identity for the affiliated domain name:

generate a unique identity associated with the visitor and storing the unique identity with the first domain name in an associated identity database;

generate canonical name (CNAME) records that direct the plurality of affiliated domain names to an identity server storing the associated identity database;

update a record indexed by the generated unique identity with the time at which the visitor navigated to the first domain name; and

generate and transmit at least one first-party cookie including the unique identity for storage on a device associated with the visitor.

9. The system of claim 8 , wherein the processor comprises a single processor or a plurality of processors.

10. The system of claim 9 , wherein the processor comprises a CPU, a GPU, or a reconfigurable array.

11. The system of claim 8 , wherein the processor is in operable connection with the memory and the network interface device.

12. The system of claim 8 , wherein the memory comprises a single memory or a plurality of memories that are sufficient to store one or more operating systems and one or more server applications.

13. The system of claim 8 , wherein the memory comprises volatile memory, non-volatile memory, or a combination thereof.

14. The system of claim 8 , wherein the memory stores data produced by, associated with, or otherwise unrelated to the system.

15. The system of claim 8 , further comprising an input/output module to store and retrieve data from one or more databases.

16. The system of claim 15 , wherein the one or more databases include at least one of an audience database or user database.

17. The system of claim 8 , wherein the at least one processor is further configured to associate the unique identity with a browser program on the device associated with the visitor.

18. The system of claim 17 , wherein the at least one processor is further configured to:

generate a client-side script to be executed in the browser program on the device associated with the visitor, wherein the client-side script is configured to transmit a network request to the identity server storing the associated identity database to receive the unique identity associated with the visitor.

19. The method of claim 18 , wherein the network request transmitted by the client-side script comprises a cross-origin network request to a canonical name in the canonical name records that is mapped to the identity server.