Multiple entity merge for ranking objects in a social network

1. A method comprising:

identifying, by a processing device, an object of a social network; and

ranking the object for displaying the object to a first user on the social network, wherein the ranking comprises:

identifying two or more entities associated with the object, wherein the two or more entities comprise at least a second user that publishes the object and a third user that shares the object, and wherein at least one of the identified two or more entities is associated with another social network that is external to the social network and is a representation of the first user on the another social network;

for the two or more entities, determining respective user affinity scores between the first user and a corresponding entity, wherein the respective user affinity scores indicate a level of connection between the first user and the corresponding entity and are based on communications made between the first user and the corresponding entity via first communication channels that are internal to the social network and via second communication channels that are external to the social network;

generating an object affinity score for the object by combining, via a function, the user affinity scores between the first user and each of the identified two or more entities; and

utilizing the object affinity score to rank the object for display of the object to the first user.

2. The method of claim 1 , wherein the object comprises at least one of a video, an image, a post, a favorable indication, a comment, a message, a tag, a subscription, or a status update.

3. The method of claim 1 , wherein the user affinity scores are in view of a number of the communications made between the first user and the corresponding entity using at least one of the social network, electronic mail communications, telephone communications, SMS communications, or MMS communications.

4. The method of claim 3 , wherein the user affinity scores are further in view of a frequency of the number of the communications made between the first user and the corresponding entity.

5. The method of claim 1 , wherein the function comprises at least one of an average of the determined user affinity scores, a weighted average of the determined user affinity scores, an arithmetic mean of the determined user affinity scores, or a geometric mean of the determined user affinity scores.

6. The method of claim 1 , wherein the first user is also a member of the another social network, and wherein the first user connects to the at least one of the identified two or more entities via the another social network.

7. The method of claim 1 , wherein the object originates from the social network or from the another social network that is external to the social network.

8. The method of claim 1 , wherein the social network is a content sharing platform comprising one or more channels corresponding to the first user.

9. A non-transitory machine-readable storage medium storing instructions which, when executed, cause a processing device to perform operations comprising:

receiving, by the processing device, an object for display in an activity feed of a first user of a social network; and

ranking the object for displaying the object to the first user on the social network, wherein the ranking comprises:

identifying two or more entities associated with the object, wherein the two or more entities comprise at least a second user that publishes the object and a third user that shares the object, and wherein at least one of the identified two or more entities is associated with another social network that is external to the social network and is a representation of the first user on the another social network;

for the two or more entities, determining respective user affinity scores between the first user and a corresponding entity, wherein the respective user affinity scores indicate a level of connection between the first user and the corresponding entity and are based on communications made between the first user and the corresponding entity via first communication channels that are internal to the social network and via second communication channels that are external to the social network;

generating an object affinity score for the object by combining, via a function, the user affinity scores between the first user and each of the identified two or more entities; and

utilizing the object affinity score to rank the object for display of the object to the first user.

10. The non-transitory machine-readable storage medium of claim 9 , wherein the object comprises at least one of a video, an image, a post, a favorable indication, a comment, a message, a tag, a subscription, or a status update.

11. The non-transitory machine-readable storage medium of claim 9 , wherein the user affinity scores are in view of a number of the communications made between the first user and the corresponding entity using at least one of the social network, electronic mail communications, telephone communications, SMS communications, or MMS communications, and wherein the user affinity scores are further based on a frequency of the number of the communications made between the first user and the corresponding entity.

12. The non-transitory machine-readable storage medium of claim 9 , wherein the function comprises at least one of an average of the determined user affinity scores, a weighted average of the determined user affinity scores, an arithmetic mean of the determined user affinity scores, or a geometric mean of the determined user affinity scores.

13. The non-transitory machine-readable storage medium of claim 9 , wherein the object originates from the social network or from the another social network that is external to the social network.

14. A system comprising:

a processing device;

a memory coupled to the processing device, the memory to store a plurality of content items; and

a ranking engine executable by the processing device from the memory, the ranking engine to:

identify an object of a social network; and

rank the object for displaying the object to a first user on the social network, wherein the ranking comprises:

identify two or more entities associated with the object, wherein the two or more entities comprise at least a second user that publishes the object and a third user that shares the object, and wherein at least one of the identified two or more entities is associated with another social network that is external to the social network and is a representation of the first user on the another social network;

for the two or more entities, determine respective user affinity scores between the first user and a corresponding entity, wherein the respective user affinity scores indicate a level of connection between the first user and the corresponding entity and are based on communications made between the first user and the corresponding entity via first communication channels that are internal to the social network and via second communication channels that are external to the social network;

generate an object affinity score for the object by combining, via a function, the affinity scores between the first user and each of the identified two or more entities; and

utilize the object affinity score to rank the object for display of the object to the first user.

15. The system of claim 14 , wherein the object comprises at least one of a video, an image, a post, a favorable indication, a comment, a message, a tag, a subscription, or a status update.

16. The system of claim 14 , wherein the user affinity scores are in view of a number of the communications made between the first user and the corresponding entity using at least one of the social network, electronic mail communications, telephone communications, SMS communications, or MMS communications, and wherein the user affinity scores are further in view of a frequency of the number of the communications made between the first user and the corresponding entity.

17. The system of claim 14 , wherein the function comprises at least one of an average of the determined user affinity scores, a weighted average of the determined user affinity scores, an arithmetic mean of the determined user affinity scores, or a geometric mean of the determined user affinity scores.

18. The system of claim 14 , wherein the first user is also a member of the another social network, and wherein the first user connects to the at least one of the identified two or more entities via the another social network.

19. The non-transitory machine-readable storage medium of claim 9 , wherein the social network is a content sharing platform comprising one or more channels corresponding to the first user.

20. The system of claim 14 , wherein the social network is a content sharing platform comprising one or more channels corresponding to the first user.