Custom back-end functionality in an online website building environment

1. An online website building system configured to permit website builders to add back-end functionality to a centrally hosted website, the centrally hosted website including web pages indexable by a search engine, the system comprising:

an online database configured to:

store a library of website building elements for configuring a front-end of an indexable web page; and

at least one processor configured to:

transmit first instructions to a client, the first instructions permitting a user to remotely access the stored library and select website building elements displayable by the client;

receive a selection, from the user, of a website building element from the website building elements for constructing the front-end of the indexable webpage;

automatically access, based on rules stored in the online database, code associated with the website building element selected by the user, and transmit the code to the user;

receive, from the user, a programmable event configured by the user for activating user-editable code, wherein the user-editable code is configured to provide dynamic customized back-end functionality associated with the indexable webpage;

receive user edits to the user-editable code for implementing the dynamic customized back-end functionality associated with the programmable event;

store the edited user-editable code in a code storage system in communication with the online database; and

in response to a trigger associated with the programmable event, execute the edited user-editable code for implementing the dynamic customized back-end functionality; wherein the execution of the edited user-editable code for implementing the dynamic customized back-end functionality occurs based on a hook.

2. The online website building system of claim 1 , wherein the indexable webpage includes one or more dashboard applications or widgets.

3. The online website building system of claim 1 , wherein the hook is at least one of: a web hook, a data hook, or a data-binding router hook.

4. The online website building system of claim 1 ,

wherein the hook is associated with a business event defined by a business system integrated into at least one of: the website building system or the indexable webpage.

5. The online website building system of claim 1 , wherein the automatically accessed code includes a function associated with the website building element selected by the user and a snippet of code associated with the function.

6. The online website building system of claim 1 , wherein the at least one processor is further configured to generate a front-end website editing window and a customized back-end editing window.

7. The online website building system of claim 1 , wherein the trigger includes at least one of:

data activity involving a particular data set that is associated with the dynamic customized back-end functionality;

an update entered on the indexable web page;

a page transition associated with the indexable web page; or

a defined interaction between the user and the indexable web page.

8. The online website building system of claim 1 , wherein in response to the trigger associated with the programmable event, the at least one processor is further configured to execute the edited user-editable code to implement a plurality of dynamic customized back-end functionalities.

9. The online website building system of claim 1 , wherein in response to a plurality of triggers associated with a plurality of programmable events, the at least one processor is further configured to execute the edited user-editable code to implement the dynamic customized back-end functionality.

10. The online website building system of claim 1 , wherein the code storage system is configured to store code for a software-based router that handles incoming client requests to the indexable web page.

11. The online website building system of claim 1 , wherein the code storage system and the online database are the same storage system.

12. The online website building system of claim 1 , wherein the user is operating on at least one of: a personal computer, a mobile device, or a tablet device.

13. A computer-implemented method for online website building using customized back-end functionality, the method comprising:

storing, in an online database, a library of website building elements for configuring a front-end of an indexable web page;

transmitting first instructions to a client, the first instructions permitting a user to remotely access the stored library and select website building elements displayable by the client;

receiving a selection, from the user, of a website building element from the website building elements for constructing the front-end of the indexable webpage;

automatically accessing, based on rules stored in the online database, code associated with the website building element selected by the user, and transmitting the code to the user;

receiving, from the user, a programmable event configured by the user for activating user-editable code, wherein the user-editable code is configured to provide dynamic customized back-end functionality associated with the indexable webpage;

receiving user edits to the user-editable code for implementing the dynamic customized back-end functionality associated with the programmable event;

storing the edited user-editable code in a code storage system in communication with the online database; and

in response to a trigger associated with the programmable event, executing the edited user-editable code for implementing the dynamic customized back-end functionality; wherein the execution of the edited user-editable code for implementing the dynamic customized back-end functionality occurs based on a hook.

14. The computer-implemented method of claim 13 , further comprising, in response to the trigger, obtaining data external to the online database for using in the executing of the edited user-editable code for implementing the dynamic customized back-end functionality.

15. The computer-implemented method of claim 13 , wherein at least some portions of the user-editable code are made accessible for editing to the user in the form of selectable segments of code.

16. The computer-implemented method of claim 13 , wherein the hook is at least one of: a web hook, a data hook, or a data-binding router hook.

17. The computer-implemented method of claim 13 , wherein the hook is associated with a business event defined by a business system.

18. The computer-implemented method of claim 13 , wherein the automatically accessed code includes a function associated with the website building element selected by the user and a snippet of code associated with that function.

19. The computer-implemented method of claim 13 , wherein the indexable webpage includes one or more dashboard applications or widgets.

20. The computer-implemented method of claim 13 , further comprising providing a front-end website editing window and a customized back-end editing window.

21. The computer-implemented method of claim 13 , wherein the trigger includes at least one of:

data activity involving a particular data set that is associated with the dynamic customized back-end functionality;

an update entered on the indexable web page;

a page transition associated with the indexable web page; or

a defined interaction between the user and the indexable web page.

22. The computer-implemented method of claim 13 , wherein the user is operating on at least one of: a personal computer, a mobile device, or a tablet device.

23. An online website building system configured to permit website builders to add back-end functionality to a centrally hosted website, the centrally hosted website including web pages indexable by a search engine, the system comprising at least one hardware-based processor configured to execute instructions, the instructions being configured to perform operations comprising:

transmit first instructions to a client, the first instructions permitting a user to select website building elements displayable by the client;

receive a selection, from the user, of a website building element for constructing a front-end of an indexable webpage, the user selection being made by the user in a unified interface providing the user access to both the website building element and dynamic customized back-end functionality associated with the indexable webpage;

automatically access, based on rules stored in an online database, code associated with the website building element selected by the user, and transmit the code to the user;

enable, via the unified interface, the user to configure a programmable event for activating user-editable code providing dynamic customized back-end functionality associated with the indexable webpage;

receive, via the unified interface, user edits to the user-editable code for implementing the dynamic customized back-end functionality associated with the programmable event; and

in response to a trigger associated with the programmable event, execute the edited user-editable code for implementing the dynamic customized back-end functionality; wherein the execution of the edited user-editable code for implementing the dynamic customized back-end functionality occurs based on a hook.

24. The online website building system of claim 23 , wherein the user selection being made by the user in the unified interface is done through one more of: a non-point-and-click interface including at least one of: a voice input, a chat bot voice interface, a biometric interface, a touch screen gesture, or an eye motion detection interface.

25. A computer-implemented method for online website building, comprising:

transmitting first instructions to a client, the first instructions permitting a user to select website building elements displayable by the client;

receiving a selection, from the user, of a website building element for constructing a front-end of an indexable webpage, the user selection being made by the user in a unified interface providing the user access to both the website building element and dynamic customized back-end functionality associated with the indexable webpage;

automatically accessing, based on rules stored in an online database, code associated with the website building element selected by the user, and transmitting the code to the user;

enabling, via the unified interface, the user to configure a programmable event for activating user-editable code providing dynamic customized back-end functionality associated with the indexable webpage;

receiving, via the unified interface, user edits to the user-editable code for implementing the dynamic customized back-end functionality associated with the programmable event; and

in response to a trigger associated with the programmable event, executing the edited user-editable code for implementing the dynamic customized back-end functionality; wherein the execution of the edited user-editable code for implementing the dynamic customized back-end functionality occurs based on a hook.