IP Library › Granted Patent US 10,528,977
Granted Patent B1
US 10,528,977 · App. 15/272,956 · Granted Jan 7, 2020

Generating dynamic audio content for delivery to audio devices

Inventors: Sachin Jogia (Seattle, WA); John Andrew Brauer (Jersey City, NJ); Guthrie Chipman Collin (New York, NY); Vasanth Ebenezer Williams (Seattle, WA)
Assignee: Amazon Technologies, Inc.
G06Q30/0255G06Q30/0641G10L15/22G06F3/165G10L2015/227
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Quick Facts
Patent No.
US 10,528,977
App. No.
15/272,956
Granted
Jan 7, 2020
Kind
B1
Abstract

Systems, methods, and computer-readable media are disclosed for generating dynamic audio content for delivery to audio devices. In one embodiment, an example method may include receiving an indication of a selection of a campaign goal for an audio content campaign, determining a user account associated with the selection, and generating a product recommendation for the audio content campaign, where the product recommendation comprises a product identifier of a product associated with the user account. Example methods may include generating a target consumer recommendation for the audio content campaign based at least in part on the campaign goal and historical data associated with the user account, generating a first audio segment for the product based at least in part on the campaign goal and the user account, and causing presentation of an audio content campaign package at a user device after receiving the selection of the campaign goal.

Claims (84)

1. A method comprising:

receiving, by one or more computer processors coupled to at least one memory, an indication of a selection of a campaign goal for an audio content campaign;

determining a user account associated with the selection;

generating a product recommendation for the audio content campaign, wherein the product recommendation comprises a product identifier of a product associated with the user account;

generating a target consumer recommendation for the audio content campaign based at least in part on the campaign goal and historical data associated with the user account;

determining that the campaign goal is brand engagement;

determining a recipe associated with the product;

converting the recipe from a text format to an audio format, wherein the first audio segment comprises the recipe in the audio format; and

causing presentation of an audio content campaign package at a user device after receiving the selection of the campaign goal.

2. The method of claim 1 , further comprising:

determining that a user performed a single-action in response to the presentation of the audio content campaign package; and

initiating the audio content campaign in response to the single-action.

3. The method of claim 1 , further comprising:

generating a promotional offer for the product based at least in part on the campaign goal;

delivering audio content to a streaming audio device, the audio content comprising the first audio segment;

monitoring for audio input after the audio content is presented;

receiving an audible response;

determining that the audible response matches a predetermined keyword; and

initiating a purchase of the product.

4. The method of claim 3 , further comprising:

determining that the audible response was received within a predetermined time interval, wherein the streaming audio device continues content playback during the predetermined time interval.

5. The method of claim 1 , further comprising:

determining an inventory level of the product;

reordering the product;

determining an estimated arrival of the product; and

adjusting a promotional offer for the product until the estimated arrival of the product.

6. The method of claim 1 , further comprising:

delivering audio content to a streaming audio device, the audio content comprising the first audio segment;

monitoring for audio input after the audio content is presented;

receiving an audible response; and

determining that the audible response matches a predetermined utterance.

7. The method of claim 6 , further comprising:

initiating either i) an order of a service or product or ii) an action at a user device.

8. The method of claim 1 , further comprising:

determining that a user profile associated with a streaming audio device is associated with a previous purchase of the product; and

delivering audio content to the streaming audio device, the audio content comprising the first audio segment.

9. The method of claim 1 , further comprising:

determining that a user profile associated with a streaming audio device;

generating a promotional offer based at least in part on the user profile; and

delivering audio content to the streaming audio device, the audio content comprising the first audio segment.

10. The method of claim 1 , wherein the first audio segment comprises an offer to make a purchase, initiate an order, request additional information, or download an application.

11. The method of claim 1 , wherein the audio segment comprises at least one of: a jingle, a recipe, or a song.

12. A device comprising:

at least one memory that stores computer-executable instructions; and

at least one processor configured to access the at least one memory and execute the computer-executable instructions to:

receive an indication of a selection of a campaign goal for an audio content campaign;

determine a user account associated with the selection;

generate a product recommendation for the audio content campaign, wherein the product recommendation comprises a product identifier of a product associated with the user account;

generate a target consumer recommendation for the audio content campaign based at least in part on the campaign goal and historical data associated with the user account;

generate a first audio segment for the product based at least in part on the campaign goal and the user account;

cause presentation of an audio content campaign package at a user device after receiving the selection of the campaign goal;

deliver audio content to a streaming audio device, the audio content comprising the first audio segment;

receive an audible response; and

determine that the audible response was received within a predetermined time interval, wherein the streaming audio device continues content playback during the predetermined time interval.

13. The device of claim 12 , wherein the at least one processor is further configured to access the at least one memory and execute the computer-executable instructions to:

determine that a user performed a single-action in response to the presentation of the audio content campaign package; and

initiate the audio content campaign in response to the single-action.

14. The device of claim 12 , wherein the at least one processor is further configured to access the at least one memory and execute the computer-executable instructions to:

generate a promotional offer for the product based at least in part on the campaign goal;

monitor for audio input after the audio content is presented;

determine that the audible response matches a predetermined keyword; and

initiate a purchase of the product.

15. The device of claim 12 , wherein the at least one processor is further configured to access the at least one memory and execute the computer-executable instructions to:

monitor for audio input after the audio content is presented;

and

determine that the audible response matches a predetermined utterance.

16. A method comprising:

receiving, by one or more computer processors coupled to at least one memory, an indication of a selection of a campaign goal for an audio content campaign;

determining a user account associated with the selection;

generating a product recommendation for the audio content campaign, wherein the product recommendation comprises a product identifier of a product associated with the user account;

generating a first audio segment for the product based at least in part on the campaign goal and the user account;

causing presentation of an audio content campaign package at a user device after receiving the selection of the campaign goal;

determining that a user performed a single-action in response to the presentation of the audio content campaign package;

delivering audio content to a streaming audio device, the audio content comprising the first audio segment; and

determining that an audible response was received within a predetermined time interval, wherein the streaming audio device continues content playback during the predetermined time interval.

17. The method of claim 16 , further comprising:

generating a target consumer recommendation for the audio content campaign based at least in part on the campaign goal and historical data associated with the user account; and

initiating the audio content campaign in response to the single-action.

18. The method of claim 16 , further comprising:

generating a promotional offer for the product based at least in part on the campaign goal;

monitoring for audio input after the audio content is presented;

receiving the audible response;

determining that the audible response matches a predetermined keyword; and

initiating a purchase of the product.

Assignments (1)
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Sep 22, 2016
From: JOGIA, SACHIN; BRAUER, JOHN ANDREW; COLLIN, GUTHRIE CHIPMAN; WILLIAMS, VASANTH EBENEZER
To: AMAZON TECHNOLOGIES, INC.
Reel/Frame 039834/0188 →
Cited By (1)
US 12,216,963