Method and apparatus for monitoring website access data

1. A method for monitoring and analyzing website visit data comprising:

at a computer device having one or more processors and memory storing programs for execution by the one or more processors,

acquiring real-time source data of sessions established between a client terminal and a server, comprising:

scanning the acquired real-time source data of a respective session;

determining whether the scanned source data is a first page of the respective session;

in accordance with a determination that the scanned source data is the first page of the respective session, acquiring user portrait data corresponding to a user identifier associated with the real-time source data of the respective session; and

updating the real-time source data of the respective session using the user portrait data;

classifying the real-time source data into a plurality of categories based on the website and a session identifier;

caching the categorized real-time source data of a session corresponding to the session identifier in the memory, the session having a session ending time; and

performing the following operations in real-time:

comparing the session ending time with a last updating time of a sum of visit effect data associated with the website;

if the session ending time is later than the last updating time,

calculating visit effect data of the session using the categorized real-time source data of the session, further including generating traffic analysis data, source analysis data, visitor analysis data, and visitor behavior analysis data associated with the website;

consolidating the visit effect data of the session with the sum of visit effect data associated with the website;

keeping the categorized real-time source data of the session in the memory to be combined with subsequent real-time source data of the session before the session is completed; and

if the session ending time is no later than the last updating time,

calculating completed visit effect data of the session using a completed source data of the session stored in the memory, further including generating a total length of the session, webpage visits information, webpage visiting path and association information, and an exit rate of the session associated with the website;

consolidating the completed visit effect data of the session with the sum of visit effect data associated with the website; and

deleting the completed source data of the session from the memory to refresh the memory;

updating the sum of visit effect data associated with the website.

2. The method for monitoring and analyzing website visit data of claim 1 , further comprising:

sorting the real-time source data in accordance with an occurrence time of the session.

3. The method for monitoring and analyzing website visit data of claim 1 , further comprising:

acquiring the user identifier for each session; and

supplementing the user portrait data into the source data of the session.

4. The method for monitoring and analyzing website visit data of claim 1 , further comprising:

coding a uniform resource locator (URL) in the source data of the session in accordance with a pre-determined compression coding format; and

replacing the URL in the source data of the session with the coded URL.

5. The method for monitoring and analyzing website visit data of claim 1 , wherein each dimensional data includes at least page views data and unique visitors data.

6. The method for monitoring and analyzing website visit data of claim 5 , further comprising calculating a unique visitors number for each dimensional data, wherein

if an update speed is higher than a pre-defined speed, the unique visitors number is calculated using a set structure, and the user identifier of the session with respect to the dimensional data is stored in a designated memory module; and

if the update speed is lower than the pre-defined speed, the unique visitors number is calculated through determining whether a set structure of unique visitors of a current day includes a user identifier.

7. A system for monitoring and analyzing website visit data comprising:

one or more processors;

memory; and

one or more programs stored in the memory and configured for execution by the one or more processors, the one or more programs including instructions for:

acquiring real-time source data of sessions established between a client terminal and a server, comprising:

scanning the acquired real-time source data of a respective session;

determining whether the scanned source data is a first page of the respective session;

in accordance with a determination that the scanned source data is the first page of the respective session, acquiring user portrait data corresponding to a user identifier associated with the real-time source data of the respective session; and

updating the real-time source data of the respective session using the user portrait data;

classifying the real-time source data into a plurality of categories based on the website and a session identifier;

caching the categorized real-time source data of a session corresponding to the session identifier in the memory, the session having a session ending time; and

performing the following operations in real-time:

comparing the session ending time with a last updating time of a sum of visit effect data associated with the website;

if the session ending time is later than the last updating time,

calculating visit effect data of the session using the categorized real-time source data of the session, further including generating traffic analysis data, source analysis data, visitor analysis data, and visitor behavior analysis data associated with the website;

consolidating the visit effect data of the session with the sum of visit effect data associated with the website;

keeping the categorized real-time source data of the session in the memory to be combined with subsequent real-time source data of the session before the session is completed; and

if the session ending time is no later than the last updating time,

calculating completed visit effect data of the session using a completed source data of the session stored in the memory, further including generating a total length of the session, webpage visits information, webpage visiting path and association information, and an exit rate of the session associated with the website;

consolidating the completed visit effect data of the session with the sum of visit effect data associated with the website; and

deleting the completed source data of the session from the memory to refresh the memory;

updating the sum of visit effect data associated with the website.

8. The system for monitoring and analyzing website visit data of claim 7 , wherein the one or more programs further include instructions for:

sorting the real-time source data in accordance with an occurrence time of the session.

9. The system for monitoring and analyzing website visit data of claim 7 , wherein the one or more programs further include instructions for:

acquiring the user identifier for each session; and

supplementing the user portrait data into the source data of the session.

10. The system for monitoring and analyzing website visit data of claim 7 , wherein the one or more programs further include instructions for:

coding a uniform resource locator (URL) in the source data of the session in accordance with a pre-determined compression coding format; and

replacing the URL in the source data of the session with the coded URL.

11. The system for monitoring and analyzing website visit data of claim 7 , wherein each dimensional data includes at least page views data and unique visitors data.

12. The system for monitoring and analyzing website visit data of claim 11 , further comprising calculating a unique visitors number for each dimensional data, wherein

if an update speed is higher than a pre-defined speed, the unique visitors number is calculated using a set structure, and the user identifier of the session with respect to the dimensional data is stored in a designated memory module; and

if the update speed is lower than the pre-defined speed, the unique visitors number is calculated through determining whether a set structure of unique visitors of a current day includes a user identifier.

13. A non-transitory computer readable storage medium, storing one or more programs for execution by one or more processors of a service processing system including instructions for:

acquiring real-time source data of sessions established between a client terminal and a server, comprising:

scanning the acquired real-time source data of a respective session;

determining whether the scanned source data is a first page of the respective session;

in accordance with a determination that the scanned source data is the first page of the respective session, acquiring user portrait data corresponding to a user identifier associated with the real-time source data of the respective session; and

updating the real-time source data of the respective session using the user portrait data;

classifying the real-time source data into a plurality of categories based on the website and a session identifier;

caching the categorized real-time source data of a session corresponding to the session identifier in the memory, the session having a session ending time; and

performing the following operations in real-time:

comparing the session ending time with a last updating time of a sum of visit effect data associated with the website;

if the session ending time is later than the last updating time,

calculating visit effect data of the session using the categorized real-time source data of the session, further including generating traffic analysis data, source analysis data, visitor analysis data, and visitor behavior analysis data associated with the website;

consolidating the visit effect data of the session with the sum of visit effect data associated with the website;

keeping the categorized real-time source data of the session in the memory to be combined with subsequent real-time source data of the session before the session is completed; and

if the session ending time is no later than the last updating time,

calculating completed visit effect data of the session using a completed source data of the session stored in the memory, further including generating a total length of the session, webpage visits information, webpage visiting path and association information, and an exit rate of the session associated with the website;

consolidating the completed visit effect data of the session with the sum of visit effect data associated with the website; and

deleting the completed source data of the session from the memory to refresh the memory;

updating the sum of visit effect data associated with the website.

14. The non-transitory computer readable storage medium of claim 13 , wherein the one or more programs further include instructions for:

sorting the real-time source data of sessions in accordance with an occurrence time of the session.

15. The non-transitory computer readable storage medium of claim 13 , wherein the one or more programs further include instructions for:

acquiring the user identifier for each session; and

supplementing the user portrait data into the source data of the session.

16. The non-transitory computer readable storage medium of claim 13 , wherein the one or more programs further include instructions for:

coding a uniform resource locator (URL) in the source data of the session in accordance with a pre-determined compression coding format; and

replacing the URL in the source data of the session with the coded URL.