Integration of content in non-browser applications

1. A computer-implemented method for integrating display of web content in a non-browser application using allocated browser tabs, the method comprising:

displaying, by a non-browser application executable by a mobile computing device, application content and a link to the web content on a user interface of the non-browser application;

sending, by the non-browser application, an intent request to an application programming interface (API) of a web browser application executable by the mobile computing device in response to an indication that the link has been selected, the intent request including a customization parameter to customize a browser tab of the web browser application, the customization parameter defining a custom menu item for an action executable by the non-browser application;

displaying, by the non-browser application, the customized browser tab with the web content in accordance with the customization parameter, the customized browser tab being integrated in the user interface of the non-browser application, the customized browser tab displaying a menu associated with the web browser application, the menu having the custom menu item and a menu item for an action executable by the web browser application; and

executing, by the non-browser application, the action of the custom menu item in response to an indication that the custom menu item has been selected.

2. The computer-implemented method of claim 1 , wherein the customization parameter is a first customization parameter, the intent request including a second customization parameter defining a transition animation feature for transitioning from the application content to the custom browser tab in the user interface of the non-browser application.

3. The computer-implemented method of claim 1 , wherein the customization parameter is a first customization parameter, the intent request including a second customization parameter defining an aesthetic element on the customized browser tab.

4. The computer-implemented method of claim 1 , wherein the customized browser tab includes a browser assist layer configured to provide the non-browser application access to one of more features of the web browser application, the features of the web browser application include a browser cookie jar, a browsing history, and a language translation service.

5. The computer-implemented method of claim 1 , wherein the customized browser tab displayed within the user interface of the non-browser application includes:

at least one button defined by the web browser application; and

at least one button defined by the non-browser application.

6. The computer-implemented method of claim 1 , wherein each of the non-browser application and the web browser application have been installed separately on the mobile computing device.

7. A computer-implemented method for integrating display of web content in a non-browser application using allocated browser tabs, the method comprising:

displaying, by a non-browser application executable by a mobile computing device, application content and a link to web content on a user interface of the non-browser application;

sending, by the non-browser application, a pre-intent request to an application programming interface (API) of a web browser application executable by the mobile computing device prior to an indication that the link has been selected, the pre-intent request including information for determining the web content to be preloaded;

sending, by the non-browser application, an intent request to the API of the web browser application in response to the indication that the link has been selected, the pre-intent request or the intent request including a customization parameter to customize a browser tab of the web browser application, the customization parameter defining a custom menu item for an action executable by the non-browser application;

transitioning, by the non-browser application, from the application content to the customized browser tab in the user interface of the non-browser application such that the customized browser tab is displayed with the web content in accordance with the customization parameter, the customized browser tab displaying a menu associated with the web browser application, the menu having the custom menu item and a menu item for an action executable by the web browser application; and

executing, by the non-browser application, the action of the custom menu item in response to an indication that the custom menu item has been selected.

8. The computer-implemented method of claim 7 , wherein the customization parameter is a first customization parameter, the intent request including a second customization parameter defining a transition animation feature for transitioning from the application content to the custom browser tab in the user interface of the non-browser application.

9. The computer-implemented method of claim 7 , wherein the customization parameter is a first customization parameter, the intent request including a second customization parameter defining an aesthetic element on the customized browser tab, the aesthetic element including a toolbar color for the customized browser tab.

10. The computer-implemented method of claim 7 , wherein the customized browser tab displays a uniform resource locator (URL) of the web content in an address bar of the custom browser tab.

11. The computer-implemented method of claim 7 , wherein the customized browser tab displays a secure socket layer (SSL) state corresponding with the web content.

12. The computer-implemented method of claim 7 , wherein the customized browser tab includes a browser assist layer configured to provide the non-browser application access to one of more features of the web browser application.

13. The computer-implemented method of claim 12 , wherein the one or more features of the web browser application includes three or more of:

an electronic payment service;

a language translation service;

a browsing history;

form autofill data; and

a password vault.

14. The computer-implemented method of claim 7 , wherein the non-browser application is configured to execute separately from the web browser application such that the web browser application is configured to generate and render a non-customized browser tab in a user interface of the web browser application.

15. A non-transitory computer readable medium having instructions stored thereon, the instructions, when executed by at least one processor of a mobile computing device, cause the mobile computing device to:

display, by a non-browser application executable by the mobile computing device, application content and a link to web content on a user interface of the non-browser application;

send, by the non-browser application, an intent request to an application programming interface (API) of a web browser application executable by the mobile computing device in response to an indication that the link has been selected, the intent request including a plurality of customization parameters to customize a browser tab of the web browser application, the plurality of customization parameters including a first customization parameter defining a transition animation feature, and a second customization parameter defining a custom menu item for an action executable by the non-browser application;

transition from the application content to the custom browser tab in the user interface of the non-browser application according to the first customization parameter;

display, by the non-browser application, the customized browser tab with the web content in accordance with the second customization parameter, the customized browser tab being integrated in the user interface of the non-browser application, the customized browser tab displaying a menu associated with the web browser application, the menu having the custom menu item and a menu item for an action executable by the web browser application; and

execute, by the non-browser application, the action of the custom menu item in response to an indication that the custom menu item has been selected.

16. The non-transitory computer readable medium of claim 15 , wherein the plurality of customization parameters includes a third customization parameter defining an aesthetic element on the user interface of the custom browser tab.

17. The non-transitory computer readable medium of claim 15 , wherein the customized browser tab includes a browser assist layer configured to provide the non-browser application access to one of more features of the web browser application.

18. The non-transitory computer readable medium of claim 17 , wherein the one or more features of the web browser application includes four or more of:

an electronic payment service;

a language translation service;

a browsing history;

form autofill data; and

a password vault.

19. The non-transitory computer readable medium of claim 15 , wherein the displayed customized browser tab remains under control of the web browser application.