Customisation of content of an electronic device

1. An electronic device, comprising:

at least one processor; and

at least one memory including:

a contact card of a predetermined service provider; and

computer program code configured to, with the at least one processor, cause the electronic device to at least:

store a first theme that defines a first set of operating characteristics of the electronic device and a first content of the contact card,

store a second theme that defines a second set of operating characteristics of the electronic device and a second content of the contact card,

detect a location of the device,

select the first theme or the second theme for adoption by the electronic device in dependence on the location of the electronic device,

control operation of the electronic device in dependence of the first set or the second set of operating characteristics, and

control communication with the predetermined service provider in dependence of the first content or the second content of the contact card;

wherein the first theme or second theme is configured to affect availability of the content of the electronic device, including one or more software applications such that access to the one or more software applications is dependent on the location of the electronic device.

2. An electronic device as claimed in claim 1 , wherein the first theme or second theme are configured to affect the form of the electronic device.

3. An electronic device as claimed in claim 2 , wherein the form of the device comprises any one of: color, scheme; wallpaper; screen saver; icons; behavioural aspects; type and volume of alerts.

4. An electronic device as claimed in claim 1 , wherein the content of the device comprises any one of; data available for use in the device; games; reminders; calendar notes; URL's and bookmarks.

5. An electronic device as claimed in claim 1 , wherein the first theme or second theme are configured to affect the control of the electronic device.

6. An electronic device as claimed in claim 5 , wherein the control of the device comprises any one of; modifying a menu structure; user input for functions, setting or applications.

7. An electronic device as claimed in claim 1 , wherein the electronic device is further configured to automatically adopt the first theme when the electronic device is at a first location and to automatically adopt the second theme when the electronic device is at a second location.

8. An electronic device as claimed in claim 7 , wherein the electronic device is further configured to automatically un-adopt an adopted theme when the mobile device leaves a location associated with the presently adopted theme.

9. An electronic device as claimed in claim 7 , wherein the electronic device is configured to prompt the user whether or not to return to a previous theme upon exiting from a location.

10. An electronic device as claimed in claim 1 wherein the electronic device comprises a radio transceiver configured to download a theme.

11. An electronic device as claimed in claim 1 wherein the electronic device is a mobile cellular telephone.

12. A method, comprising:

storing, by at least one processor, a first theme and a second theme, wherein the first theme defines a first set of operating characteristics of an electronic device and a first content of a contact card of a predetermined service provider, the second theme defines a second set of operating characteristics of an electronic device and a second content of the contact card,

detecting, by the at least one processor, a location of the device,

selecting, by the at least one processor, it first theme or second theme for adoption by the electronic device in dependence on the location of the electronic device,

controlling, by the at least one processor, the operation of the electronic device in dependence of the first or second set of operating characteristics,

controlling, by the at least one processor, communication with the predetermined service provider in dependence of the first content or the second content of the contact card,

wherein the first theme or second theme is configured to affect availability of the content of the electronic device, including one or more software applications such that access to the one or more software applications is dependent on the location of the electronic device.

13. A method as claimed in claim 12 , further comprising:

automatically adopting, by the at least one processor, the first theme when the electronic device is at a first location and to automatically adopt the second theme when the electronic device is at a second location.

14. A method as claimed in claim 13 , further comprising:

prompting, by the at least one processor, the user on a user interface whether or not to return to a previous theme upon exiting from a location.

15. A method as claimed in claim 12 , further comprising:

downloading, by the at least one processor, a theme to the electronic device.

16. A method as claimed in claim 12 , further comprising:

modifying, by the at least one processor, a menu structure of the electronic device.