Billboard print material and installation method
A billboard advertising apparatus and installation method include an under-layer base and an overlying image layer. The under-layer provides an opaque white surface to a billboard panel as well as protection for the overlying image layer. The image layer is a thin translucent color layer with advertising or message copy. With the presence of a base or under-layer, the cost to make the image layer may be significantly reduced.
1. A billboard display system comprising:
a billboard structure having at least one area defining a display face;
an opaque white under layer surface positioned over the display face, the under-layer surface substantially void of visible markings;
a translucent, digitally printed image layer,
wherein the translucent printed image surface is installed over the white, opaque under layer surface.
2. The billboard display system of claim 1 , wherein the opaque white layer comprises at least one of a painted surface and a layer of white material affixed to the billboard structure and configured to cover the display face.
3. The billboard display system of claim 2 , wherein the opaque white layer is removably affixed to the billboard structure with mechanical fasteners.
4. The billboard display system of claim 3 , wherein the fasteners comprise tensioning straps, spring tensioners, pole tensioners, snaps, hook and loop fasteners, and adhesives.
5. A method for providing advertising on a billboard, the billboard having a display face for receiving advertising, comprising:
securing a white under-layer to the billboard to cover at least a portion of the display face;
securing a first image layer over the white under layer, wherein the first image layer is a translucent material with an image applied to the translucent material.
6. The method of claim 5 , further comprising:
allowing a period of time to elapse following securing the first image layer;
removing the first image layer; and
securing a second image layer over the white under-layer, wherein the second image layer is a translucent material with an image applied to the translucent material.
7. The method of claim 6 , wherein the white under-layer comprises one of a flexible textile, white paint and a white vinyl.
8. The method of claim 6 , further comprising applying at least one of a polymer coating, an extrusion coating and a solution coating to the first image layer.
9. The method of claim 8 , wherein the at least one of a polymer coating, extrusion coating and solution coating is applied to the first image layer before an image is applied to the first image layer.
10. The method of claim 9 , wherein the at least one of a polymer coating, extrusion coating and solution coating is applied to the first image layer after an image is applied to the first image layer.