Intelligent multi-device content distribution based on internet protocol addressing

1. A system for intelligent multi-device content distribution based on associated internet protocol (IP) addressing, the system comprising:

a computer processor;

an advertising engine executing on the computer processor and configured to:

identify first advertising content served to a first client device;

identify a first client device IP address associated with the first client device, wherein the first client device is linked to a household profile;

submit, to a content exchange service, a request for content placement opportunities;

receive content placement opportunities from the content exchange service, wherein one or more content placement opportunities identify at least a portion of a second client device IP address of a second client device; and

linking the second client device to the household profile by:

determining a percentage of requests of the second client device originating from an IP address common with the first client device IP address;

comparing the percentage to a predefined threshold; and

linking the second client device to the household profile based on determining that the threshold is exceeded; and

a content provider configured to:

select second advertising content based on the first advertising content; and

provide the second advertising content for the content placement opportunity to be displayed on the second client device.

2. The system of claim 1 , wherein the first advertising content and the second advertising content are related.

3. The system of claim 1 , wherein the first advertising content and the second advertising content are the same.

4. The system of claim 1 , wherein the first client device is a non-mobile television client.

5. The system of claim 1 , further comprising determining that the first client device is a non-mobile television client, wherein the determining comprises at least one selected from a group consisting of:

determining that multiple content requests from the first client device originate from the same geographic location,

analyzing media access control (MAC) address information corresponding to the first client device,

analyzing make, model, type, or category information corresponding to the first client device,

analyzing the content served to the first client device;

analyzing user submitted indications about the first client device; and

analyzing information associating the first client device with the household from a third party entity.

6. The system of claim 1 , wherein the first client device is a mobile device.

7. The system of claim 1 , wherein the first client device and the second client device are the same device.

8. The system of claim 1 , wherein the household profile represents a grouping of related computing devices.

9. The system of claim 1 , wherein the advertising engine is further configured to:

provide the first client device IP address to the content exchange service in conjunction with the request, wherein the content exchange service identifies content placement opportunities by matching at least a portion of the first client device IP address with at least a portion of the second client device IP address.

10. A method for intelligent multi-device content distribution based on associated internet protocol (IP) addressing, the method comprising:

identifying, by a computer processor, first advertising content served to a first client device;

identifying a first client device IP address associated with the first client device, wherein the first client device is linked to a household profile;

submitting, to a content exchange service, a request for content placement opportunities;

receiving content placement opportunities from the content exchange service, wherein one or more content placement opportunities identify at least a portion of a second client device IP address of a second client device;

linking the second client device to the household profile by:

determining a percentage of requests of the second client device originating from an IP address common with the first client device IP address;

comparing the percentage to a predefined threshold; and

linking the second client device to the household profile based on determining that the threshold is exceeded;

selecting second advertising content based on the first advertising content; and

providing the second advertising content for the content placement opportunity to be displayed on the second client device.

11. The method of claim 10 , wherein the first advertising content and the second advertising content are related.

12. The method of claim 10 , wherein the first advertising content and the second advertising content are the same.

13. The method of claim 10 , wherein the first client device is a non-mobile television client.

14. The method of claim 10 , further comprising determining that the first client device is a non-mobile television client, wherein the determining comprises at least one selected from a group consisting of:

determining that multiple content requests from the first client device originate from the same geographic location,

analyzing media access control (MAC) address information corresponding to the first client device,

analyzing make, model, type, or category information corresponding to the first client device,

analyzing the content served to the first client device;

analyzing user submitted indications about the first client device; and

analyzing information associating the first client device with the household from a third party entity.

15. The method of claim 10 , wherein the first client device is a mobile device.

16. The method of claim 10 , wherein the first client device and the second client device are the same device.

17. The method of claim 10 , wherein the household profile represents a grouping of related computing devices.

18. The method of claim 10 , further comprising:

providing the first client device IP address to the content exchange service in conjunction with the request, wherein the content exchange service identifies content placement opportunities by matching at least a portion of the first client device IP address with at least a portion of the second client device IP address.

19. A non-transitory computer-readable storage medium comprising a plurality of instructions for intelligent multi-device content distribution, the plurality of instructions executing on at least one computer processor to enable the computer processor to:

identify first advertising content served to a first client device;

identify a first client device IP address associated with the first client device, wherein the first client device is linked to a household profile;

submit, to a content exchange service, a request for content placement opportunities;

receive content placement opportunities from the content exchange service, wherein one or more content placement opportunities identify at least a portion of a second client device IP address of a second client device;

linking the second client device to the household profile by:

determining a percentage of requests of the second client device originating from an IP address common with the first client device IP address;

comparing the percentage to a predefined threshold; and

linking the second client device to the household profile based on determining that the threshold is exceeded;

select second advertising content based on the first advertising content; and

provide the second advertising content for the content placement opportunity to be displayed on the second client device.

20. The non-transitory computer-readable storage medium of claim 19 , wherein the first advertising content and the second advertising content are related.