Snapback video ads
Aspects of the subject disclosure may include, for example, a device that includes a processing system including a processor and a memory that stores executable instructions that, when executed by the processing system, facilitate performance of operations, where the operations include receiving a request from a viewer of a content stream to invoke a trick mode to seek another viewing location in the content stream, displaying a trick mode screen, requesting an advertisement to display during the trick mode, retrieving content for the advertisement, and displaying the advertisement after completion of the trick mode. Other embodiments are disclosed.
1. A device, comprising:
a processing system including a processor; and
a memory that stores executable instructions that, when executed by the processing system, facilitate performance of operations, the operations comprising:
receiving a request from a viewer of a content stream to invoke a trick mode for rewinding to seek a new viewing location in the content stream;
displaying a trick mode screen overlay for the rewinding the content stream;
requesting an advertisement during the displaying of the trick mode screen overlay;
retrieving content for the advertisement;
receiving a second request from the viewer to resume the content stream at the new viewing location in the content stream;
displaying the advertisement after receiving the second request, wherein the advertisement includes a user control that invokes purchase of a product or service offered by the advertisement;
receiving and displaying confirmation of a purchase of the product or the service, wherein the purchase of the product or the service is consummated with a vendor local to the viewer; and
resuming the content stream at a frame somewhat after, for rewinding, a frame at the new viewing location displayed by the trick mode screen overlay when the second request occurs.
2. The device of claim 1 , wherein the operations further comprise reporting that the advertisement was displayed.
3. The device of claim 2 , wherein the requesting of the advertisement and the reporting that the advertisement was displayed is made to a content server.
4. The device of claim 3 , wherein the content server records the reporting that the advertisement was displayed.
5. The device of claim 1 , wherein the vendor is identified in a profile of the viewer.
6. The device of claim 1 , wherein the processing system comprises a plurality of processors operating in a distributed processing environment.
7. The device of claim 1 , wherein the user control allows the viewer to exercise various purchasing options.
8. The device of claim 1 , wherein the user control provides images illustrating options for the product or the service.
9. The device of claim 8 , wherein the user control facilitates selection of an option for the product or the service.
10. The device of claim 1 , wherein the user control identifies a user from interaction with a digital assistant.
11. The device of claim 1 , wherein the operations further comprise providing a purchase confirmation through a text or email.
12. A non-transitory, machine-readable medium, comprising executable instructions that, when executed by a processing system including a processor, facilitate performance of operations, the operations comprising:
receiving a request from a viewer of a content stream to invoke a trick mode for rewinding to seek a new viewing location in the content stream;
displaying a trick mode screen overlay for the rewinding the content stream;
receiving a second request from the viewer to resume the content stream at the new viewing location in the content stream;
displaying an advertisement after receiving the second request, wherein content for the advertisement is retrieved from a content server during the rewinding, and wherein the advertisement includes a user control that invokes purchase of a product or service offered by the advertisement;
receiving and displaying confirmation of a purchase of the product or the service, wherein the purchase of the product or the service is consummated with a vendor local to the viewer; and
resuming the content stream at a frame after the new viewing location displayed by the trick mode screen overlay.
13. The non-transitory, machine-readable medium of claim 12 , wherein the content server records the displaying of the advertisement.
14. The non-transitory, machine-readable medium of claim 12 , wherein the processing system comprises a plurality of processors operating in a distributed processing environment.
15. The non-transitory, machine-readable medium of claim 12 , wherein the vendor is identified in a profile of the viewer.
16. The non-transitory, machine-readable medium of claim 12 , wherein the operations further comprise providing a purchase confirmation through a text or email.
17. A method, comprising:
receiving, by a processing system including a processor, a request from a viewer of a content stream to invoke a trick mode of rewinding to seek a new viewing location in the content stream;
sending, by the processing system, the request to a content server for an advertisement during the trick mode;
retrieving, by the processing system, content for the advertisement;
receiving a second request from the viewer to resume the content stream at the new viewing location in the content stream;
displaying, by the processing system, the advertisement after receiving the second request, wherein the advertisement includes a user control that invokes purchase of a product or service offered by the advertisement;
receiving and displaying, by the processing system, confirmation of a purchase of the product or the service, wherein the purchase of the product or the service is consummated with a vendor local to the viewer; and
resuming, by the processing system, the content stream at a frame after the new viewing location displayed by the trick mode.
18. The method of claim 17 , comprising reporting, by the processing system, that the advertisement was displayed.
19. The method of claim 17 , wherein the vendor is identified in a profile of the viewer.
20. The method of claim 17 , comprising providing, by the processing system, images illustrating options for the product or the service.