IP Library Granted Patent US 11,068,913
Granted Patent B2
US 11,068,913 · App. 15/832,768 · Granted Jul 20, 2021

Determining a user's event experience through user actions

Inventors: Kamal Ahmad Zamer (San Jose, CA); Praveen Nuthalpati (San Jose, CA); Andrei Margea (San Jose, CA)
Assignee: Stubhub, Inc.
G06Q30/0201G06Q30/0252G06Q30/0255G06Q50/01
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Quick Facts
Patent No.
US 11,068,913
App. No.
15/832,768
Granted
Jul 20, 2021
Kind
B2
Abstract

There is provided systems and method for determining a user's event experience through user actions. A user may attend an event at a venue and take various actions with respect to the event. For example, the user may dance and cheer at the event, which may be captured by a biometric reading device on a user device that the user has in their possession. Additionally, the user may share media and generate social networking interactions while at, or after the event. The user may also make purchases at the event or after the event, such as purchasing media content corresponding to the event, Based on the actions taken by the user, an enjoyment level may be determined, which may be used to further determine a quality or how overall enjoyable was the event. Thus, users may be provided with sales of products or future events matching their interests.

Claims (37)

1. A mobile device, comprising:

a biometric sensor device;

one or more processors; and

one or more non-transitory computer readable media storing instructions which, when executed by the one or more processors, cause the mobile device to perform or control performance of one or more operations, the operations comprising:

gathering at a first location outside of a venue at which a user has a ticket for an event via the biometric sensor device, a baseline biometric reading of the user;

gathering, at a second location inside the venue, during the event via the biometric sensor device, an event biometric reading of the user;

in response to the mobile device leaving the venue at a point in time during the event, obtaining application information associated with a time proximate to the point in time during the event from at least one application operating on the mobile device; and

obtaining an enjoyment level indicator of an enjoyment level for the user at the event, the enjoyment level being determined based on a comparison of the event biometric reading of the user with the baseline biometric reading of the user, and further based on a mitigation of a decrease in the enjoyment level based on the application information associated with the time proximate to the point in time during the event, providing a mitigating reason for the mobile device to leave the venue at the point in time during the event.

2. The mobile device of claim 1 , wherein the operations further comprise receiving information regarding an admission price to a future event including one of a same venue, a same type of event, a same content, or a same performer as the event, the admission price being based on an expected turnout to the future event and further based on enjoyment levels of a plurality of users at the event, including the enjoyment level of the user.

3. The mobile device of claim 1 , wherein the operations further comprise receiving a recommendation for a purchase or a recommendation for a future event based on items of interest associated with a user profile, the user profile including the enjoyment level of the user.

4. The mobile device of claim 1 , wherein the operations further comprise receiving an overall event experience for the event from a computing device associated with the venue, the overall event experience being based on enjoyment levels of a plurality of users at the event including the enjoyment level of the user.

5. The mobile device of claim 4 , wherein the overall event experience affects future ticket prices to future similar events.

6. The mobile device of claim 1 , wherein the operations further comprise receiving, from a second venue hosting a future display of the event, an admission price for the future display of the event, the admission price to the future display of the event being based on one or more enjoyment levels of users at the event including the enjoyment level of the user.

7. The mobile device of claim 1 , wherein the biometric sensor device comprises one of a gyroscope, an accelerometer, a camera, a microphone, a heart rate sensor, or a perspiration monitor.

8. The mobile device of claim 7 , wherein the event biometric reading of a user includes a user action as measured by the biometric sensor device.

9. The mobile device of claim 7 , wherein the event biometric reading of a user is embedded in a messaging or social networking communication.

10. The mobile device of claim 1 , wherein the operations further comprise tracking and transmitting a number of times a media content is shared with at least one other user.

11. The mobile device of claim 10 , wherein the media content is shared using one of a messaging application, a social networking application, or a media sharing application.

12. The mobile device of claim 1 , wherein the event biometric reading of a user is transmitted to a remote device from one of a messaging application, a social networking application, or a communication application, the remote device being configured to generate the enjoyment level indicator of the user.

13. A method comprising:

obtaining a baseline biometric reading of a user at a first location outside of a venue at which the user has a ticket for an event that is gathered via a biometric sensor device of a mobile device of the user;

obtaining an event biometric reading of the user at a second location inside of the venue during the event that is gathered via the biometric sensor device;

in response to the mobile device leaving the venue at a point in time during the event, obtaining application information associated with a time proximate to the point in time during the event from at least one application operating on the mobile device; and

obtaining an enjoyment level indicator of an enjoyment level for the user at the event, the enjoyment level determined based on a comparison of the event biometric reading to the baseline biometric reading and further based on a mitigation of a decrease in the enjoyment level based on the application information associated with the time proximate to the point in time during the event, providing a mitigating reason for the mobile device to leave the venue at the point in time during the event.

14. The method of claim 13 , further comprising obtaining information regarding an admission price to a future event including one of a same venue, a same type of event, a same content, or a same performer as the event, the admission price based on an expected turnout to the future event and further based on enjoyment levels of a plurality of users at the event including the enjoyment level of the user.

15. The method of claim 13 , further comprising obtaining a recommendation for a purchase or a recommendation for a future event based on an item of interest associated with a user profile, the user profile including the enjoyment level of the user.

16. The method of claim 15 , further comprising:

obtaining information associated with a purchase of the user while at the event; and

updating the user profile to include the purchase as the item of interest.

17. The method of claim 16 , further comprising, while at a second event, obtaining a recommendation for a purchase based on the item of interest of the user profile.

18. The method of claim 13 , wherein the event biometric reading is embedded in a messaging or social networking communication.

19. The method of claim 13 , further comprising obtaining a number of times media content is shared with at least one other user.

20. A non-transitory computer readable medium comprising a plurality of machine-readable instructions which, when executed by one or more processors of a system, are adapted to cause the system to perform one or more operations, the operations comprising:

obtaining a baseline biometric reading of a user of a mobile device at a first location outside of a venue at which the user has a ticket for an event gathered via a biometric sensor device of the mobile device;

obtaining an event biometric reading of the user at a second location inside the venue during the event gathered via the biometric sensor device;

in response to the mobile device leaving the venue at a point in time during the event, obtaining application information associated with a time proximate to the point in time during the event from at least one application operating on the mobile device; and

obtaining an enjoyment level indicator of an enjoyment level for the user at the event, the enjoyment level being determined based on a comparison of the event biometric reading to the baseline biometric reading and further based on a mitigation of a decrease in the enjoyment level based on the application information associated with the time proximate to the point in time during the event providing a mitigating reason for the mobile device to leave the venue at the point in time during the event.

Assignments (4)
SECURITY AGREEMENT Recorded Feb 13, 2020
From: STUBHUB, INC.
To: JPMORGAN CHASE BANK, N.A.
Reel/Frame 051929/0645 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Jan 24, 2020
From: EBAY INC.
To: STUBHUB, INC.
Reel/Frame 051693/0524 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Nov 14, 2018
From: STUBHUB, INC.
To: EBAY INC.
Reel/Frame 047533/0880 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Dec 7, 2017
From: ZAMER, KAMAL AHMAD; NUTHALPATI, PRAVEEN; MARGEA, ANDREI
To: STUBHUB, INC.
Reel/Frame 044329/0468 →
Continuity (2)
Continuation 14453439 · Aug 6, 2014
Related Publication 20180096367A1 · Apr 5, 2018