Electronic fishing lure

1. A fishing lure apparatus, comprising:

a casing comprising a transparent top side;

a circuit board comprising a solar cell array on one side of the circuit board and an underside of the circuit, board opposite the solar cell array;

an echo chamber inside the casing, the echo chamber having a hollow interior and a surrounding perimeter which contacts a floor of the casing and the underside;

the solar cell array being located under the transparent top side and mounted over the echo chamber; and

a motor located in the hollow interior of the echo chamber, the motor electrically connected to the solar cell array,

wherein the hollow interior of the echo chamber is larger in size than the motor, wherein the motor is not stationarily mounted inside the echo chamber,

wherein the lure apparatus is configured such that in water the lure would naturally orient itself so that the transparent top side is on top.

2. The apparatus as recited in claim 1 , wherein the motor and the echo chamber are configured such that when the motor is energized by the solar cell array, the motor bounces around inside the echo chamber.

3. The apparatus as recited in claim 2 , wherein the lure apparatus is further configured such that, when the motor bounces around inside the echo chamber, this causes the lure to vibrate in a water body.

4. The apparatus as recited in claim 2 , wherein the lure is further configured such that, when the motor bounces around inside the echo chamber, this causes a rattling sound.

5. The apparatus as recited in claim 3 , wherein the lure is further configured such that, when the motor bounces around inside the echo chamber, this causes a rattling sound.

6. The apparatus as recited in claim 1 , further comprising an LED inside the casing, the LED electrically connected to the solar array, and the LED configured to flash or light up.

7. The apparatus as recited in claim 1 , wherein the casing is waterproof.

8. The apparatus as recited in claim 1 , wherein the casing is made from plastic which has a lure scent mixed in with the plastic when the plastic was formed.

9. A method, comprising:

providing a lure comprising a casing comprising a transparent top side; a circuit board comprising a solar cell array on one side of the circuit board and an underside of the circuit board opposite the solar cell array; an echo chamber inside the casing, the echo chamber having a hollow interior and a surrounding perimeter winch contacts a floor of the casing and the underside; the solar cell array being located under the transparent top side and mounted over the echo chamber; and a motor located in the hollow interior of the echo chamber, the motor electrically connected to the solar cell array, wherein the hollow interior of the echo chamber is larger in size than the motor, wherein the motor is not stationary mounted inside the echo chamber, wherein the lure is configured such that in water the lure would naturally orient itself so that the transparent top side is on top;

placing the casing in water, thereby causing the motor to bounce around inside the echo chamber thereby causing the lure to vibrate in the water.

10. The method as recited in claim 9 , wherein the providing further provides an LED inside the casing, the LED electrically connected to the solar cell array, the LED configured to flash or light up.

11. The method as recited in claim 9 , wherein the vibrate of the lure in the water causes ripples in the water.

12. The method as recited in claim 9 wherein the vibrate of the lure in the water causes a rattling sound in the water.

13. The method as recited in claim 11 , wherein the vibrate of the lure in the water causes a rattling sound in the water.

14. The method as recited in claim 9 , further comprising providing a plastic used to form the casing, the plastic having a lure scent mixed with the plastic before the plastic with the lure scent is molded into the lure.