Systems and methods for analyzing traffic across multiple media channels via encoded links

1. A system for analyzing traffic across media channels, comprising:

at least one server having one or more processors, configured to:

receive, from a computing device, a request to generate encoded links for a resource of a first entity, the request identifying a first media channel, a second media channel, and the resource;

generate a first encoded link for the first media channel and a second encoded link for the second media channel, the first encoded link and the second encoded link used to access the resource via the at least one server;

store, in one or more data structures, a first association between the first encoded link and the first media channel and a second association between the second encoded link and the second media channel;

provide, to the first computing device, the first encoded link and the second encoded link, the first encoded link to be distributed via the first media channel, the second encoded link to be distributed via the second media channel;

determine, for the first media channel, a first metric based on a first number of requests to access the resource responsive to a first interaction with the first encoded link;

determine, for the second media channel, a second metric based on a second number of requests to access the resource responsive to a second interaction with the second encoded link; and

provide, for the resource of the first entity, a report generated based on the first metric and the second metric.

2. The system of claim 1 , wherein the at least one server is further configured to:

monitor for an interaction by one or more second computing devices with an encoded link corresponding to one of the first encoded link or the second encoded link to access the resource;

identify, responsive to detecting the action, a media channel corresponding to one of the first media channel or the second media channel via which the encoded link is distributed; and

update a database to include a data structure associating the interaction with the encoded link and the media channel via which the encoded link is distributed.

3. The system of claim 1 , wherein the at least one server is further configured to:

generate, responsive to detecting an interaction by one or more second computing device with an encoded link corresponding to one of the first encoded link or the second encoded lin to access the resource, a cookie for a media channel-corresponding to one of the first media channel or the second media channel associated with the encoded link on which the interaction is detected; and

track the activity performed via a plurality of encoded links associated with the media channel to access one of a plurality of resources using the cookie generated by the server for the media channel.

4. The system of claim 1 , wherein the at least one server is further configured to generate the first encoded link for the first media channel to access the resource subsequent to accessing a first content service, service associated with the first media channel to distribute the first encoded link; and

the second encoded link for the second media channel to access the resource subsequent to accessing a second content service, the second service associated with the second media channel to distribute the second encoded link.

5. The system of claim 1 , wherein the request identifies a first resource category and a second resource category; and

wherein the at least one server is further configured to identify the first resource category as the first media channel and the second resource category as the second media channel.

6. The system of claim 1 , wherein the at least one server is further configured to identify, responsive to detecting an interaction by one or more second computing devices with an encoded link corresponding to one of the first encoded link or the second encoded link to access the resource, a common resource identifier of the resource accessed is shared by the first media channel and the second media channel.

7. The system of claim 1 , wherein the at least one server is further configured to maintain, on a database, a plurality of entries using the activity tracked via at least one of the first encoded link or via the second encoded link, each entry of the plurality of entries identifying at least one of the first encoded link or the second encoded link, at least one of the first media channel or the second media channel, and the resource accessible via the first encoded link and the second encoded link.

8. The system of claim 1 , wherein the at least one server is further configured to provide an output based on at least one of the first metric for the first media channel and the second metric for the second media channel, the first metric identifying the first number of resources to access the resource via the first encoded link distributed through the first media channel, the second metric identifying the second number of requests to access the resource via the second encoded link distributed through the second media channel.

9. The system of claim 1 , wherein the at least one server is further configured to rank the first media channel and the second media channel in accessing the resource based on the first metric for the first media channel and the second metric for the second media channel.

10. A method of analyzing traffic across media channels, comprising:

receiving, by a server having one or more processors, from a first computing device, a request to generate encoded links for a resource of a first entity, the request identifying a first media channel, a second media channel, and a resource;

generating, by the server, a first encoded link for the first media channel and a second encoded link for the second media channel, the first encoded link and the second encoded link used to access the resource via the server;

storing, by the server, in one or more data structures, a first association between the first encoded link with the first media channel and a second association between the second encoded link with the second media channel;

providing, by the server, to the first computing device, the first encoded link and the second encoded link, the first encoded link to be distributed via the first media channel, the second encoded link to be distributed via the second media channel;

determining, by the server, for the first media channel, a first metric based on a first number of requests to access the resource responsive to a first interaction with the first encoded link;

determining, by the server, for the second media channel, a second metric based on a second number of requests to access the resource responsive to a second interaction with the second encoded link; and

providing, by the server, for the resource of the first entity, a report generated based on the first metric and the second metric.

11. The method of claim 10 , wherein tracking further comprises:

monitoring for an interaction by one or more second computing devices with an encoded link corresponding to one of the first encoded link or the second encoded link to access the resource;

identifying, responsive to detecting the interaction, a media channel corresponding to one of the first media channel or the second media channel via which the encoded link is distributed; and

updating a database to include a data structure associating the interaction with the encoded link and the media channel via which the encoded link is distributed.

12. The method of claim 10 , further comprising generating, by the server, responsive to detecting an interaction by one or more second computing device with an encoded links corresponding to one of the first encoded link or the second encoded link to access the resource, a cookie for a media channel corresponding to one of the first media channel or the second media channel-associated with the encoded link on which the interaction is detected; and

wherein tracking further comprises tracking the activity performed via an encoded link of the plurality of encoded links associated with the media channel to access one of a plurality of resources using the cookie generated by the server for the media channel.

13. The method of claim 10 , further comprising generating, by the server, the first encoded link for the first media channel to access the resource subsequent to accessing a first service, the first service associated with the first media channel to distribute the first encoded link; and

the second encoded link for the second media channel to access the resource subsequent to accessing a second service, the second service associated with the second media channel to distribute the second encoded link.

14. The method of claim 10 , wherein the request identifies a plurality of resource categories for the plurality of media channels.

15. The method of claim 10 , further comprising identifying, by the server, responsive to detecting an interaction by the one or more second computing devices with an encoded link corresponding to one of the first encoded link or the second encoded link to access the resource, a common resource identifier of the resource accessed is shared by the first media channel and the second media channel.

16. The method of claim 10 , further comprising maintaining, by the server, on a database, a plurality of entries using the activity tracked via at least one of the first encoded link or via the second encoded link, each entry of the plurality of entries identifying at least one of the first encoded link or the second encoded link, at least one of the first media channel or the second media channel, and the resource accessible via the first encoded link and the second encoded link.

17. The method of claim 10 , further comprising providing, by the server, an output based on at least one of the first metric for the first media channel and the second metric for the second media channel in accessing the resource, the first metric identifying a first number of resources to access the resource via the first encoded link distributed through the first media channel, the second metric identifying a second number of requests to access the resource via the second encoded link distributed through the second media channel.

18. The method of claim 10 , further comprising ranking, by the server, the first media channel and the second media channel in accessing the resource based on the first metric for the first media channel and the second metric for the second media channel.