Redirection service resource locator mechanism

1. A system comprising:

hardware processor and memory coupled circuitry that processes a URL for information that identifies an item associated with a website;

hardware processor and memory coupled circuitry that transmits at least a portion of the information via a network interface using an application programming interface (API) of an item database and using an Internet search engine;

hardware processor and memory coupled circuitry that receives data via the network interface responsive to the transmission of at least the portion of the information, wherein the data comprise metadata for the item from the item database and wherein the data comprise Internet address information for one or more additional websites pertaining to the item from the Internet search engine using at least a portion of the metadata;

hardware processor and memory coupled circuitry that associates, in memory of a computerized redirection service, at least a portion of the data with a short URL, wherein the at least the portion of the data comprises at least a portion of the metadata and at least a portion of the Internet address information;

hardware processor and memory coupled circuitry that transmits the short URL for use in a webpage, a game, or an application;

hardware processor and memory coupled circuitry that receives a request responsive to activation of the short URL in the webpage, the game, or the application as executed by an operating system of a machine used by a user; and

hardware processor and memory coupled redirection circuitry that, responsive to receipt of the request and the URL being inoperable for the website, accesses the memory of the computerized redirection service for at least the portion of the Internet address information to redirect the operating system of the machine used by the user to the at least one of the one or more additional websites.

2. The system of claim 1 wherein the URL comprises Internet merchant information.

3. The system of claim 1 wherein the circuitry that transmits at least the portion of the information transmits an API call.

4. The system of claim 3 wherein the API call corresponds to an API specification of an Internet merchant.

5. The system of claim 1 wherein the information comprises a product identifier.

6. The system of claim 5 wherein the circuitry that transmits the at least the portion of the information, transmits the product identifier as a parameter in an API call that corresponds to an API specification of an Internet merchant.

7. The system of claim 1 wherein the circuitry that processes the URL for information parses the URL for a product identifier.

8. The system of claim 1 comprising circuitry that requests a short URL.

9. The system of claim 1 comprising circuitry that receives a short URL responsive to a request for a short URL.